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1、财富健康(jinkng)俱乐部 运行总方案第一页，共21页。商业模式画布画布(hub(hub)第二页，共21页。系统(xtng)反映您的商业模式第三页，共21页。4个视角(shjio)第四页，共21页。一.商业模式的创新二.掌握(zhngw)最新的资讯三.快速扩张的渠道四.高效节能的整合第五页，共21页。财富健康财富健康俱乐部提俱乐部提供供(tgng)(tgng)什么什么?第六页，共21页。提供提供(tgng)(tgng)什么什么?为谁为谁提供提供(tgng)?(tgng)?http:/Www.BizModel.OrG第七页，共21页。提供提供(tgng)(tgng)什么什么?为谁为谁提供提供
2、(tgng)?(tgng)?如何如何(rh)(rh)提供提供?http:/Www.BizModel.OrG第八页，共21页。提供提供(tgng)(tgng)什么什么?为谁为谁提供提供(tgng)?(tgng)?如何如何(rh)(rh)提供提供?成本成本多少多少?收益收益多少多少?http:/Www.BizModel.OrG第九页，共21页。9个构造(guzo)块http:/Www.BizModel.OrG第十页，共21页。提供提供(tgng)(tgng)什么什么?为谁为谁提供提供(tgng)(tgng)?如何如何(rh)(rh)提供提供?成本成本多少多少?收益收益多少多少?http:/Www.
3、BizModel.OrG第十一页，共21页。提供提供(tgng)(tgng)什么什么?为谁为谁提供提供(tgng)?如何如何(rh)(rh)提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分http:/Www.BizModel.OrG第十二页，共21页。WHAT?WHO?如何如何(rh)(rh)提供提供?成本成本(chngb(chngbn)n)多少多少?收益收益(shuy)(shuy)多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIEN
4、TSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分http:/Www.BizModel.OrG第十三页，共21页。WHAT?WHO?如何如何(rh)(rh)提供提供?成本成本(chngb(chngbn)n)多少多少?收益收益(shuy)(shuy)多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEG
5、MENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道http:/Www.BizModel.OrG第十四页，共21页。WHAT?WHO?如何如何(rh)(rh)提供提供?成本成本(chngbn(chngbn)多少多少?收益收益(shuy)(shuy)多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTS
6、SEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道http:/Www.BizModel.OrG第十五页，共21页。WHAT?WHO?如何如何(rh)(rh)提供提供?成本成本(chngbn(chngbn)多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系C
7、LIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张http:/Www.BizModel.OrG第十六页，共21页。WHAT?WHO?如何如何
8、(rh)(rh)提供提供?成本成本(chngbn(chngbn)多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销
9、渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资源关键资源http:/Www.BizModel.OrG第十七页，共21页。WHAT?WHO?如何如何(rh)(rh)提供提供?成本成本(chngbn(chngbn)多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEG
10、MENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资
11、源关键资源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键活动关键活动http:/Www.BizModel.OrG第十八页，共21页。WHAT?WHO?HOW?成本成本(chngbn(chngbn)多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGME
12、NTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资源关键资源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键活动关键活动CLIEN
13、TCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS伙伴网络伙伴网络http:/Www.BizModel.OrG第十九页，共21页。WHAT?WHAT?WHO?WHO?HOW?HOW?$?$?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS成本结构成本结构CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEG
14、MENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资源关键资源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键活动关键活动CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS伙伴网络伙伴网络http:/Www.BizModel.OrG第二十页，共21页。您会如何使用(shyng)商业模式画布?第二十一页，共21页。