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1、Unit 9 Advertising Advertising is an important way of promotion in commercial business.What is an advertisement?Advertisements are used to send commercial information about some commodities or services to the public.Advertising is an important way of promotion in commercial business.What is an adver
2、tisement?Advertisements are used to send commercial information about some commodities or services to the public.广广告告是是商商品品交交易易中中一一种种重重要要的的促促销手手段。段。Advertising is an important way of promotion in commercial business.What is an advertisement?Advertisements are used to send commercial information abou
3、t some commodities or services to the public.什么是广告?什么是广告?Advertising is an important way of promotion in commercial business.What is an advertisement?Advertisements are used to send commercial information about some commodities or services to the public.广广告告被被用用来来向向公公众众传递一一些些产品品和和服服务的信息。的信息。If a fas
4、hion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.If a fashion show is to be held on
5、 Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.如果在周六要举行一场时装秀如果在周六要举行一场时装秀 If a fashion show is to be held o
6、n Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.而而你你画画了了一一个个写写有有“周周六六将将在在展展览览中中心上演一场时装秀心上演一场时装秀”的牌子,的牌子,If
7、a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.那就是一个广告。那就是一个广告。If a fashion
8、show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.如果你把这个牌子放在一头大象背上,如果你把这个牌子放在一头大象背上,If a
9、fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.牵着它进城,牵着它进城,If a fashion show i
10、s to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.那就意味着你在进行广告促销。那就意味着你在进行广告促销。Advertising is br
11、inging products or services to the attention of potential and current customers by means of sending brochures,flyers or mails,showing posters or newspaper ads,making radio,TV or the Internet commercials and so on.Advertising is bringing products or services to the attention of potential and current
12、customers by means of sending brochures,flyers or mails,showing posters or newspaper ads,making radio,TV or the Internet commercials and so on.通通过过发发送送宣宣传传册册、传传单单或或信信函函广广告告,展展示示广广告告牌牌、报报纸纸广广告告,做做收收音音机机、电电视视或或互互联联网网商商业业广广告告等等途途径径,使使某某些些产产品品或或服服务务引引起起潜潜在在的的以以及现有的客户的注意。及现有的客户的注意。Brochures can contain a
13、 great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Mos
14、t adults read newspapers,so putting ads in newspapers is a common way of advertising.如如果果设设计计得得好好的的话话,宣宣传传册册可可包包含含大大量信息。量信息。Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is
15、a common way of advertising.邮邮寄寄广广告告可可以以直直接接寄寄到到经经过过选选择择的的客客人手里。人手里。Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.大多数成年人都读报纸,大多数成年人都读报纸,Brochu
16、res can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.所所以以报报纸纸上上刊刊登登广广告告是是一一种种常常见见的的广广告途径。告途径。Posters can be very powerful in places where the customers not
17、ice them.Interesting colorful ones will appear new to passers-by.Posters can be very powerful in places where the customers notice them.Interesting colorful ones will appear new to passers-by.在在顾顾客客看看到到的的地地方方,招招贴贴广广告告的的作作用是有力度的。用是有力度的。Posters can be very powerful in places where the customers notice
18、 them.Interesting colorful ones will appear new to passers-by.多彩有趣的招贴画会使路人耳目一新。多彩有趣的招贴画会使路人耳目一新。A major advantage of radio announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.A major adv
19、antage of radio announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.收收音音机机里里的的广广告告的的主主要要优优点点是是它它们们比比电电视广告便宜,视广告便宜,A major advantage of radio announcements is that they are usually cheape
20、r than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.很多人仍然听收音机广播,很多人仍然听收音机广播,A major advantage of radio announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when th
21、ey are in taxies or in their own cars.比比如如当当他他们们在在出出租租车车上上或或者者在在开开车车的的时时候候 TV commercials are usually very expensive.But it is said that ads on TV have a very good effect because TV is becoming more and more popular.TV commercials are usually very expensive.But it is said that ads on TV have a very
22、good effect because TV is becoming more and more popular.电视广告通常很广告通常很贵,TV commercials are usually very expensive.But it is said that ads on TV have a very good effect because TV is becoming more and more popular.但是据但是据说电视广告效果很好,广告效果很好,TV commercials are usually very expensive.But it is said that ads
23、 on TV have a very good effect because TV is becoming more and more popular.因因为电视变得越来越流行。得越来越流行。Ads can more or less make consumers change their attitudes toward some products or services.Advertising plays an important role in the commercial business.Ads can more or less make consumers change their
24、attitudes toward some products or services.Advertising plays an important role in the commercial business.广广告告或或多多或或少少能能改改变顾客客对一一些些产品品和服和服务的的态度。度。Ads can more or less make consumers change their attitudes toward some products or services.Advertising plays an important role in the commercial business
25、.广告在商广告在商业中起着很重的作用。中起着很重的作用。However,it is known that some ads give false information to mislead consumers.Some famous persons sometimes appear in ads to tell how wonderful a product is.However,it is known that some ads give false information to mislead consumers.Some famous persons sometimes appear
26、in ads to tell how wonderful a product is.然然而而,众众所所周周知知,一一些些广广告告也也会会传递虚假的信息来虚假的信息来误导消消费者。者。However,it is known that some ads give false information to mislead consumers.Some famous persons sometimes appear in ads to tell how wonderful a product is.一一些些名名人人会会出出现在在广广告告里里,说某某产品品是如何地好,是如何地好,They help to
27、 make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.They help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.他他们们帮帮助助(商商家家)使使我我们们相相信信,如如果果买了他们的产品,买
28、了他们的产品,They help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.我我们们就就会会更更快快乐乐,更更健健康康,更更吸吸引引人人,更出名,或者更成功等等。更出名,或者更成功等等。In fact,what they want is just to make us pay more money.So,it is necessary that we make sure what is
29、 real and what is false in the ads.In fact,what they want is just to make us pay more money.So,it is necessary that we make sure what is real and what is false in the ads.事事实实上上,他他们们只只不不过过是是想想让让我我们们付付更多的钱。更多的钱。In fact,what they want is just to make us pay more money.So,it is necessary that we make s
30、ure what is real and what is false in the ads.因因此此,确确认认广广告告中中什什么么是是真真的的,什什么么是假的就十分必要了。是假的就十分必要了。useful expressions:1.be used to do2.the public3.fashion show4.to walk sb to walk 动物物5.bringto the attention of被用来被用来公众,大众公众,大众时装表演,装表演,时装秀装秀带领某人走某人走赶着,赶着,牵着着使使引起引起的注意的注意6.by means of7.a great deal of8.mor
31、e or less9.play an important role 10.it is known that11.make sure借助于,通借助于,通过大量的大量的或多或少或多或少起重要的作用起重要的作用众所周知众所周知确确认,保,保证I.Language Study(P81 1.)1)This museum will be open to the _ next week.2)Reading practice has a very good_ on our English study.3)The doors in this building will_ white.4)This pop sta
32、r _ on television every Sunday.publiceffectbe paintedappears5)_ you are,you must do your best.6)She_ a white silk skirt for the party.7)We should pay more _to the new words in the textbook.8)The new classroom building which _ by a young engineer is the highest building on the campus.Whereverselectedattentionwas designed 2.(P 81))或多或少)或多或少)起重要作用)起重要作用)借助于)借助于)大量的)大量的)实际上上)确)确认,保,保证more or lessplay an important roleby means ofa great deal ofIn factmake sure