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1、宝马宝马MINIMINI汽车宣传模板中汽车宣传模板中2001-Best of the Best:MINI-Most Fun Auto Week Magazine 2001-Car of the Year Car Magazine Turning the CornerServicesIntangiblesCore ProductInsuranceWarrantyFunBritish BulldogIndividualityInspirationRally RacingCollege Graduate ProgramHistoryHeritageValue for MoneyEconomicPer
2、sonalityFrom Mini to MINIDesign improvementLets motorFunkyIconLeasingHigh resale valuePayment plansRetail FinancingOptional extrasFocus on CustomerserviceWebsiteBrand nameDriving experienceSafetystandardson!EYE-CATCHING PERFECTLY BALANCEDPOWER PACKEDREFINED Lets Evolve!“And then theres the fact that
3、 its a MINI Cooper S,with everything that stands for in terms of image,build quality,desirability and street cred”.Autocar,Britains best hot hatch,May 2002 ExclusiveAvailableLowHighPrice positioningBrand positioningExistingExistingNewNewMarketsProduct/Services Puma MINI Rally Racing Movie Italian Jo
4、b Global expansion Revival of an icon Clothing Toys Accessories US Market Financial ServicesCore Values Advertising Promotion WarrantyLets Motor!Lets Go on Tour!Its Love.Percentage of BMW Sales by Model(2003)18%48%15%5%5%9%0%MINI3 Series5 Series7 SeriesZ4X5Z8 History in a MINI(ute)Rebuild MINIGo Glo
5、balFUTURELets Repeat History.Lets stand on the shoulders of giants.Lets stand on the shoulders of giants.Lets carry out legacies.Lets carry out legacies.Lets show some pride.Lets show some pride.Lets be the product of good genes.Lets be the product of good genes.Lets inherit Dads eyes and Moms bonne
6、t.Lets inherit Dads eyes and Moms bonnet.Lets remember who got us here.Lets remember who got us here.Lets inspire generations to come.Lets inspire generations to come.Lets continue in the footsteps ofLets continue in the footsteps ofSir Alec Issigonis and John Cooper.Sir Alec Issigonis and John Cooper.Lets MOTOR!