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1、LOGO商务英语阅读3unit1textALOGOPage 21.Background Information:Baby Boom n Definition:nThe explosion of new infants after the end of World War II.nTime:n 4664 n（1946-1964）nHow many?nan estimated 77 million babies were born in the United States alone!LOGOPage 31.Background Information:Baby Boom n 2015年9月3日是
2、中国人民抗日战争暨世界反法西斯战争胜利70周年纪念日。nthe 70th anniversary of the Chinese Peoples War of Resistance Against Japanese Aggression and the World Anti-Fascist War n93 paradeLOGOPage 41.Background Information:Baby Boomer n Baby Boomer:nA person who was born between 1946 and 1964.nInfluence:nDuring the boom,The lar
3、ge increase in population produced a substantial rise in demand for consumer goods,stimulating the post-war economy.LOGOPage 51.Background Information:Baby Boom nHistorical and social backgroundn When the war ended in 1945,millions of veterans returned home and were forced to re-integrate into civil
4、ian life.To help this process,Congress passed the G.I.Bill of Rights(退伍军人权利法案).This bill encouraged home ownership and investment in higher education through the distribution of loans at low or no interest rates to veterans.LOGOPage 61.Background Information:Baby BoomernReturning veterans married,st
5、arted families,pursued higher education,and bought their first homes.With veterans benefits,the twenty-somethings found new homes in planned communities on the outskirts of American cities.nThe baby boom triggered a housing boom,consumption boom and a boom in the labor force.Between 1940 and 1960,th
6、e nations GDP jumped more than$300 million.LOGOLOGO1.Background Information:Ivy LeagueEstablished:1954Association:NCAA（美国）全国大学生体育协会（National Collegiate Athletic Association）Members:8Sports fielded:33(mens:17;womens:16)Region:NortheastHeadquarters:Princeton,New JerseyCommissioner:Robin Harris(since 2
7、009)Website:LOGO1.Background Information:Ivy LeaguenDefinition:n The Ivy League is a collegiate athletic conference(大学体育协会)comprising sports teams from eight private institutions of higher education in the Northeastern United States.The conference name is also commonly used to refer to those eight s
8、chools as a group.nConnotations（内涵）nThe term Ivy League has connotations of:n academic excellence（学业优异）,n selectivity in admissions（入学条件苛刻）,n and social elitism（社会精英主义）.LOGO1.Background Information:Ivy LeagueLocation:LOGO1.Background Information:Ivy Leaguen Members:nThe eight institutions are n Brow
9、n University,n Columbia University,n Cornell University(康乃尔大学),n Dartmouth College(达特茅斯学院),n Harvard University,n the University of Pennsylvania,n Princeton University,n Yale University.n LOGO1.Background Information:Ivy LeagueLOGO1.Background Information:Ivy Leaguen Time of Establishment:n Seven of
10、 the eight schools were founded during the United States colonial period（1493年1776年）;the exception is Cornell,which was founded in 1865.n Ivy League institutions account for seven of the nine Colonial Colleges chartered(特许建立的）before the American Revolution（美国独立战争：1775-1783）.LOGO1.Background Informat
11、ion:Ivy LeaguenEnrollmentsn Undergraduate enrollments range from about 4,000 to 14,000,Total enrollments,including graduate students,range from approximately 6,100 at Dartmouth to over 20,000 at Columbia,Cornell,Harvard,and Penn.LOGO1.Background Information:Ivy LeaguenFinancial Endowment（捐赠基金）n Ivy
12、League financial endowments range from Browns$3.2 billion to Harvards$36.4 billion,the largest financial endowment of any academic institution in the world.n Ivy League universities have some of the largest university financial endowments in the world,which allows the universities to provide many re
13、sources for their academic programs and research endeavors.As of 2014,Harvard University has an endowment of$36.4 billion.Additionally,each university receives millions of dollars in research grants（研究基金）and other subsidies from federal and state government.LOGOBROWN UNIVERSITYLOGOCORNELL UNIVERSITY
14、LOGOCOLUMBER UNIVERSITYLOGODARTMOUTH UNIVERSITYLOGOHARVARD UNIVERSITYLOGOUNIVERSITY OF PENNSYLVANIALOGOPRINCETON UNIVERSITYLOGOYALE UNIVERSITYLOGO2.Text AppreciationnStep1.Forcast the main idea of the text from the title and the topic sentence(1st sentence)ntitle:Getting in Gets HardernT.S.:The chil
15、dren of the baby boomers are flooding colleges with applications,making the process more competitive than ever.LOGO2.Text AppreciationnStep 2.Put a number on each paragraph,Skim the text and find out the main idea of each paragraph or part:npara.1:nan example which tells us getting into college can
16、be very competitive.npara.2:n tells us why the chance of getting into a college has never been worse/slimmer.npara.3-4:nan increase in the number of applications since last year.npara.5:nparents attitude toward the rat race changed and they find out the countermeasure.LOGO2.Text Appreciationnpara.6-
17、7:ndifferent attitudes of college admissions officers toward the competitive enrollment of high-school graduates and why are colleges spending big bucks on marketing?npara.8:ncrowd-control problems caused by the large number of high-school applicants and countermeasures.npara.9:nworries about the sh
18、rink of future applicants and relevant measures.npara.10:nan echo of para.1.LOGO2.Text AppreciationnStep 3:Have a quick look at the questions in Exercise II and find out the right choices using the reading skill of scanning.n LOGO3.language points:npara.1:an example which tells us getting into colle
19、ge can be very competitive.nhave a good shot:尽力nGPA:grade point average:(显示学生在学校或大学的学习成绩)平均分绩点。nwell-regarded:口碑好的nput sb.near the top of the class 使名列前矛nfollow ones dream:追寻梦想 LOGO3.language points:nShe thought she had a good shot.Wally consistently took the toughest classes she could fit into her
20、schedule,and her grade point average puts her near the top of the class at her well-regarded public high school in Berkeley,Calif.n译文：沃莉认为自己已经尽力了。在时间安排允许的情况下，她坚持参加难度最大的课程，绩点分在口碑甚好的加州伯克利公立高中名列前茅。LOGO3.language points:npara.2:tells us why the chance of getting into a college has never been worse/slimm
21、er.n a selective college:知名院校，重点大学nspring （使）涌现 e.g.nI dont know why such new gifted people have sprung up in my life.n我不知道怎么回事，在我的周围一下子涌现了那么多有才华的新人。ntop:to exceed or surpass 超过nthe American Associatiation of Collegiate Registrars and Admissions Officers.美国大学入学登记员和招生人员协会nmultiyear nightmare:多年的恶梦LOG
22、O3.language points:npara.3-4:an increase in the number of applications since last year.nadmission officer:招生主管na banner year:高峰年nturn sb.away：拒某人于门外ncollapse with grief:因为悲伤而完全垮掉，彻底崩溃e.g.nShe collapsed as soon as she was informed of her husbands death.LOGO3.language points:nThe deadline for most col
23、leges is between Dec.1 and Jan.15,and although administrators dont tally the numbers of applications they receive until later in the year,many admissions officers-even some at schools not normally considered highly selective-are already calling it a banner year.n译文：大部分院校申请的截止时间是在12月1日至1月15日之间。虽然校方不会
24、现在统计收到的申请数量，但是许多院校的招生主管，即便那些一般认为招生要求不是太高的院校的招生主管，都已经在说今年是个高峰年。LOGO3.language points:npara.5:parents attitude toward the rat race changed and they find out the countermeasure.nbe resigned to:心甘情愿地接受或容忍，如：nHe was already resigned to not having a holiday.n他对没有休假早无怨言。nSometimes we have no choice but to
25、be resigned to our fate.n有时候我们别无选择，只得听天由命。nstatus school:名校n LOGO3.language points:n College counselors say that as schools get choosier,parents have grown more resigned to the realities of kids prospects.nprospects:成功的机会，前程，如：nthe job had no prospects.这份工作毫无前途。n译文：院校咨询人员说由于学校对录取越来越慎重，家长们已经比过去更能平静对待
26、孩子被大学录取几率渺小的事实了。LOGO3.language points:npara.6-7:different attitudes of college admissions officers toward the competitive enrollment of high-school graduates and why colleges are spending big bucks on marketing?n worthy kids:优秀的孩子nequate.with.把.和.等同起来nequate selectivity with a quality education:把挑剔性
27、和优质教育等同e.g.nOne should not equate wealth with happiness.nbuck:moneynroll in:蜂拥而来nglossy brochure:精美的小册子ntag line:时髦用语LOGO3.language points:n 5）College admissions officers are split.On the one hand,they say they dont like being forced to reject so many worthy kids.On the other hand,theyre enjoying-an
28、d profiting from-the attention.nsplit:(因意见相左而使分裂)n译文：校方招生主管意见不一。一方面，他们说他们不愿意被迫拒绝这些优秀的孩子。另一方面，他们正在享受这种关注的乐趣，并从中获利。LOGO3.language points:n para.8:crowd-control problems caused by the large number of high-school applicants and countermeasures.n prospective students:未来学生，欲申请的学生nlook at sth.考虑，着眼于.LOGO3.
29、language points:n para.9:worries about the shrink of future applicants and relevant measures.n foot the bill/tab:付账单LOGO3.language points:n para.10:an echo of para.1.n finishing touch 最后一笔；最后润色ndriven:努力的，有紧迫感的，（人）发愤图强的n如：a driven personncommitted:尽职的，上进的n如：a committed doctorLOGO3.language points:n“
30、I know Im one of many,but that doesnt mean Im not smart and driven and ready to be a committed student.”n 译文：“我知道我只是许多未被录取的申请者中的一位，但这并不说明我不优秀，我不努力，我不是一名上进的学生。”LOGO4.Assignments:n1.To practice the reading skills by reading materials;n2.Review the text and recite the new words and phrases.n3.Preview text B and surf the internet to find information about dependent/independent school and subdivisions of dependent school in Britain.LOGO此课件下载可自行编辑修改，仅供参考！此课件下载可自行编辑修改，仅供参考！感谢您的支持，我们努力做得更好！谢谢感谢您的支持，我们努力做得更好！谢谢