Bec A商务英语试卷.docx

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1、 无锡城市职业技术学院2010 2011 学年第 二 学期考试(期末)国际商务英语课程试卷(A)开课系别:经管系 开(闭)卷: 闭 考试时间:100 分钟 专 业 10国贸(商英)、10商务 班 级 姓 名_ 学 号_ 题序IIIIIIIVVVIVII总分题分1510202010169100得分阅卷人(签名). Fill in the blanks with the words given below. Change the forms where necessary.(!5%)( quotation purchase maintain shortage warranty compensate

2、 install bankruptcy asset retail postpone interpreter launch trademark advertise )1. Shops and supermarkets are part of the _industry.2. After receiving their enquiry,we sent them a_.3. Another word for buy is_.4. _can result if you have no income to pay all your debts.5. People with large incomes o

3、r _can always get credit from a bank.6. If you have suffered any loss,we will of course_you for this.7. You dont need a qualified electrician to_a computer printer.8. The delay is due to a_of qualified staff.9. As explained in our catalogue,this programme carries a 90-day_.10. Their service departme

4、nt is responsible for_the machine.11. He has_his trip to the USA till next month.12. Our visitors doesnt speak English,so we need an_.13. We are about to _a new product.14. Coca Cola and Pepsi are both famous_.15. I saw the product_in a magazine.Fill in the blanks with the right prepositions.(10%)1.

5、 There is a lack _information_that company.2. We still have 200 boxes_order_you.3. The consignment consists_four large crates_all.4. Max was left_charge_the department for too long.5. He signed the documents_behalf_his company.6. She retired_the firm_the age of sixty.7. _reference_your order,we apol

6、ogize for the delay.8. We always insist_payment_advance.9. Can you deal_this report in time_the meeting.10. Ive never visited Britain_business,only_holiday.Choose the best answer.(20%)1. I remember asking him on the phone last November_a) that the goods arrived on time. b) when the goods will arrive

7、.c) if the goods would arrive on time. d) whether the goods arrived on time.2. I cant find my glasses._them anywhere in the office this morning ?a) Are you seeing b) Saw youc) Have you seen d) Did you have3. Their product_more imaginatively this season.a) is being marketed b) is marketingc) is been

8、marketed d) is marketed4. If we want to make a big impact,_consider a TV campaign.a) well have to b) we betterc) we had to d) weve got5. A word processor is_a typewriter.a) more easier to use than b) easier to use asc) as easy to use as d) not as easy to use than6. If you_ice in warm water,it soon m

9、elts.a) will place b) would placec) place d) placed7. The level of discount_the size of the order that is placed.a) is depending of b) depends ofc) is depending on d) depends on8. We are looking forward_you at next years conference.a) to see b) to seeingc) seeing d) that we will see9.The warehoude e

10、ntrance is_the main car park.a) opposite to b) opposite ofc) opposite from d) opposite10.The new price lists_tomorrow and will be available in a few days.a) are being printed b) are printedc) were printed d) will print11.He told us that he_for a new job.a) thought he would apply b) appliedc) is appl

11、ying d) had been applying12.If the components_delivered earlier we might have been able to start work on time.a) might have been b) werec) would have been d) had been13.When _writing the report of the meeting ?a) have you finished b) are finishingc) do you finish d) will you have finished14.Mr.Brown

12、_ten years.a) has been head of this department for b) is head of this department forc) is head of this department since d) has been head of this department since15.The number of orders went up_we increased our prices by 15%.a) because b) althoughc) when d) if16. Mr.Black is the_office youll be shari

13、ng this month.a) man,whose b) man, of whom thec) man of whom the d) man whose17. These documents arrived on Thursday,_a) arrived they ? b) didnt there ?c) didnt they ? d) werent they ?18._our new brochure, which should arrive next week.a) I just have sent b) I have just sentc) just I have sent d) I

14、have sent just19.When the post_, Ill bring it into your office.a) will arrive b) arrivesc) is arriving d) is going to arrive20._an English course can be an interesting experience.a) To assist b) To attendingc) Attending d) Assisting.Translate the following sentences into Chinese.(20%)1. As you know,

15、 we have bought several machines from your company and been quite satisfied with their performance. We have even recommended them to other companies.2. Weve booked a nice room with a balcony overlooking the lake. Theres a marvelous view of the mountains when the weather is clear.3. Promoting a produ

16、ct doesnt only involve advertising, it involves considering it as a “Total Product”: its brand name,presentation,labelling and packing are all part of the total productas well as its its after-sales service.4. Documents must presented at place of expiration within 15 days of issue date of B/L and wi

17、thin the L/C validity. Documents are to be accompanied by your drafts drawn on Bank of China.5. In the United States and Canada, only 4 and 7 per cent , respectively, of all employed persons work in agriculture, fishing and mining , compared to more than 70 per cent in India. Read this text about el

18、ectrical power in Canada and choose the best sentence from the list to fill each of the blanks. (10%) One answer has been given as an example. ELECTRICITY : WEALTH , MONEY , POWER Canadian industries have prospered for more than a century on the countrys abundance of cheap ,reliable electrical power

19、.example.In fact ,Canada consumes more electricity on a per person basis than any country except for Norway 1 .Electricity is a significant source of export income for Canada 2 .But in the 1970s ,Canadian exports rose sharply to address the U. S. demand for cheaper and more reliable. In 1985, export

20、s of Canadian electrical power reached 1,400 million US dollars 3 .Net electricity exports account for more than 60% of Canadas balance of trade. Domestically, Canada continues to generate electrical power, primarily from water 4 .Exports of electricity are now subject to forces far beyond the contr

21、ol of utility managers 5 .Example: B A. Besides, electricity from coal and nuclear is 50/00 to 75/00 cheaper than many other industrial nations. B. Generated primarily by water, our power supplies have attracted and supported energy-intensive industries such as mining. C. It also ranks among the top

22、 three electricity producers in the world, behind the U. S. and Russia. D. Next to electricity, Canadian paper exports came to 900 million US dollars every year in the 1960s. E. Two large nuclear power plants began to generate electricity. F. Since then, electricity exports have declined but they ha

23、ve continued to exceed 700 million US dollars. G. Environmental and trade policies all influence electrical production and trade. H. Canada and the U. S. imported and exported power in almost equal measures after 1901. I. Therefore, the Canadian government has little influence on these forces. VI. R

24、ead this letter alert explanation of business problems and answer the questions that follow.(16%)Williams and Co. 54 Jermyn Street London SW 1Y 6LX July, 1993 Manager of Export Sales Hilton Motorcycles Ltd. Fenley WorksDear Sir or Madam : We received your letter dated 2nd July, expressing your dissa

25、tisfaction with the present level of your sales in Nigeria. We shall try to explain as briefly as possible how it is that your competitors are doing so well so that you may see why it is that we are not. We shall also suggest ways of improving the present situation. Our difficulties may be summarize

26、d as follows : 1. Your competitors pay for extensive advertising in newspapers and magazines that reach every corner of Nigeria. We receive no financial help for advertising and do not receive sufficient commission to pay for it ourselves. 2. The company referred to in your letter sent a two-man tea

27、m on a tour of six provinces in a specially equipped lorry containing the models they wished to publicize.Their agent had arranged displays in the towns they were due to visit and had announced them in the local press. With such backing from the manufacturer ,high sales are inevitable ! 3. What sell

28、s well in Europe does not necessarily sell well elsewhere. Your competitors know this and plan accordingly. They give maximum publicity to three or four models that are sure to sell well here. We would suggest that you do the same and concentrate on the 98cc Speedy, the 250cc Hunter and the 350cc Ha

29、wk. 4. In spite of the excellent containership service between England and West Africa we are still having to wait for too long for orders to be shipped. Once they have placed an order,customers are impatient to receive it. Our present commission of 10/00 does not allow us to undertake sales tours i

30、n other regions. Nigeria covers an area of over 350 , 000 squaremiles and our present commission will not stand the expense of such trips. If you are prepared to increase our commissions ,contribute to our travel expenses on the longer journeys and back us with advertising. We are convinced that we

31、can do as well as your competitors. We look forward to your comments. Yours faithfully , Williams and Co. For questions 1-4 ,choose the correct title for each paragraph from the box below. 1. Paragraph 1_2. Paragraph 2_3. Paragraph 3_4.Paragraph 4_A. Deliveries and commission B. A two-man team C. Pr

32、oper models. D. More advertisements E. Your competitors successful methods F. Expenses for trips G. Sales promotionsFor questions 58, choose the correct answer for each sentence.5. We are going to give a brief explanation_.6. Your competitors advertisements often appear in popular publications_. 7.

33、Here is our suggestion that you follow their example and_.8. If you give us more financial assistance ,we believe., _.A. Why your competitors are doing better than us. B. that they wished to publicize. C. that we can catch up with your competitors. D. that you concentrate on three models. E. that ar

34、e sure to sell well. F. which they would certainly visit. G. that reach every corner of Nigeria.VII.Writing.(9%) You are head of Personnel at a large international company.You have just appointed Ms Francesca Bianchi as the new Sales Manager at Head Office. Write a memo of 4050 words to Head Office staff: announcing Ms Bianchis appointment , saying when she will start work , asking staff to give her a friendly welcome .13 / 13

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