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1、模型、工具模型、工具TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measure12X2 TOWER*资料来源：Unit of measure25Ps MARKETING*资料来源：Unit of measure3StrategySkillsSystemsStaffShared valuesStructureStyle7S*资料来源：Unit of measure4ARROW 3D*资料来源：Unit of measure5GBUTtemCUBES2 3D*资料来源：Unit of measure6GBUTtem*
2、FootnoteSource:CUBES3 3D*资料来源：Unit of measure7GBUTtemTextTextTextTextCUTOUT 3D*资料来源：Unit of measure8New entrantSuppliersBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measure9TextTextTextTextTextTextTextTextTextTextJOINT*资料来源：Unit of measure10TextTextTextTextLEVEL SEPARATE 4*资料来源：Unit of measure11Text
3、TextTextLINEAR A 3D*资料来源：Unit of measure12TextTextTextLINEAR C 3D*资料来源：Unit of measure13TextTextTextLINEAR D 3D*资料来源：Unit of measure14TextTextTextLINEAR G 3D*资料来源：Unit of measure15TextTextTextTextLINEAR N 3D*资料来源：Unit of measure16TextTextTextLINEAR P 3D*资料来源：Unit of measure17TextTextLINEAR Q 3D*资料来源
4、：Unit of measure18TextTextLINEAR Q 3D*资料来源：Unit of measure19PlanImplementSupportLINKS 3*资料来源：Unit of measure20PERSPECTIVE 3D*资料来源：Unit of measure21GBUTtemTextTextTextPROPELLER 3D*资料来源：Unit of measure22RINGS 3D*资料来源：Unit of measure23GBUTtemTextTextSCALE*资料来源：Unit of measure24TextTextSCALES*资料来源：Unit
5、of measure25TextTextTextTextTextTextSIZES IN*资料来源：Unit of measure26SpiralBrakesTube in tubeSPIRAL2 3D*资料来源：Unit of measure27GBUTtemTextTextTextTextSPOTLIGHT*资料来源：Unit of measure28TextTextTextTextTextTextSTAIRCASE*资料来源：Unit of measure29GBUTtemStars 3D*资料来源：Unit of measure30GBUTtemTextTextWIRE CUBES*资
6、料来源：Unit of measure31TextTextTextTextTextTextTextARROWS*资料来源：Unit of measure32TextTextLEVEL 2*资料来源：Unit of measure33TextTextTextLEVEL 3*资料来源：Unit of measure34TextTextTextTextLEVEL 4*资料来源：Unit of measure35TextHeaderHeaderTextFLOW 2*资料来源：Unit of measure36TextTextTextHeaderHeaderHeaderHeaderHeaderTextT
7、extTextHeaderTextFLOW 6 TITLE*资料来源：Unit of measure37TextTextTextTextBLADES*资料来源：Unit of measure38TextTextTextTextBOX*资料来源：Unit of measure39TextTextTextTextBOX*资料来源：Unit of measure40TextTextTextCYCLE 1*资料来源：Unit of measure41TextTextCYCLE 2*资料来源：Unit of measure42TextTextTextCYCLE 3*资料来源：Unit of measur
8、e43TextTextTextTextCYCLE 4*资料来源：Unit of measure44TextTextTextTextTextTextINCOMING*资料来源：Unit of measure45TextTextTextTextTextRIBBON*资料来源：Unit of measure46TextTextTextTextTextRING*资料来源：Unit of measure47TextTextUPON 2*资料来源：Unit of measure48TextTextTextTextTextTextTextTextCONTINUOUS*资料来源：Unit of measure
9、49TextTextTextTextCUTOUT*资料来源：Unit of measure50TextTextTextLINEAR A*资料来源：Unit of measure51TextTextTextLINEAR C*资料来源：Unit of measure52TextTextTextLINEAR D*资料来源：Unit of measure53TextTextTextTextLINEAR E*资料来源：Unit of measure54TextTextTextLINEAR F*资料来源：Unit of measure55TextTextTextLINEAR G*资料来源：Unit of
10、measure56TextTextTextTextLINEAR H*资料来源：Unit of measure57TextTextLINEAR I*资料来源：Unit of measure58TextTextTextTextLINEAR J*资料来源：Unit of measure59TextTextTextTextTextTextLINEAR K*资料来源：Unit of measure60TextTextTextTextLINEAR N*资料来源：Unit of measure61TextTextTextLINEAR P*资料来源：Unit of measure62TextTextLINEA
11、R Q*资料来源：Unit of measure63TextTextTextPROPELLER*资料来源：Unit of measure64TextTextTextTextTextSTEP 5*资料来源：Unit of measure65TextTextTextText2 ON 1*资料来源：Unit of measure66TextTextTextTextTextTextAGAINST*资料来源：Unit of measure67TextTextTextTextTextAT WORK*资料来源：Unit of measure68TextTextCOUPLED HORIZ*资料来源：Unit
12、of measure69TextTextCOUPLED VERT*资料来源：Unit of measure70TextTextTextTextFOCUSED*资料来源：Unit of measure71New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measure72TextTextTextPARALLEL*资料来源：Unit of measure73TextTextTextTextSPLIT*资料来源：Unit of measure74TextSURROUND*资料来源：
13、Unit of measure75TextTextTWISTED*资料来源：Unit of measure76TextTextUP&AWAY*资料来源：Unit of measure77TextTextUP&DOWN*资料来源：Unit of measure78CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源：Unit of measure79SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at g
14、aining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collecti
15、vely behave with respect to use of time,attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabi
16、litiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4S*资料来源：Unit of measure80Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIO*资料来源：Unit of measure81Change visionChief Exec
17、utiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARD*资料来源：Unit of measure82 Delta Delta P P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProc
18、essClient managers(particularly middle management)haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand syste
19、msFlow of 2-way communicationsPeoples understanding,belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA P*资料来源：Unit of measure83Business StrategyManufac
20、turing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY*资料来源：Unit of measure84Restructuring framework 1 5 4 3 2 PENTAGON*资料来源：Unit of measure85Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFIT*资料来源：Unit
21、of measure86Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHART*资料来源：Unit of measure873.Create andpursue a uniqueadvantage 2.Resegment the market t
22、o create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARD*资料来源：Unit of measure88Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredi
23、ct the futureThink strategicallyCreate the futureSTRAT MANAGE*资料来源：Unit of measure89Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costs
24、UtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITY*资料来源：Unit of measure90MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquis
25、itionand/or mergerAdopt soundfinancingapproachVALUE CREATION*资料来源：Unit of measure91Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertica
26、l integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCES*资料来源：Unit of measure92HeaderTextGANTT10*资料来源：Unit of measure93HeaderText#GANTT15*资料来源：Unit of measure94TextTextTextTextLEFT TO RIGHT*资料来源：Unit of
27、 measure95TextTextTextTextTextProcess objectivesTextSub-objectivesSTUDY OBJECTIVE*资料来源：Unit of measure96TextTextTextTextTextTextTextTOP DOWN*资料来源：Unit of measure97TextTextTextTextTextTextTextTextTextText2X2*资料来源：Unit of measure98TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measure9
28、9TextTextTextTextTextTextTextTextTextTextTextText2X2 EXTENDED*资料来源：Unit of measure100TextTextTextTextTextText2X2 TOWER*资料来源：Unit of measure101TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3*资料来源：Unit of measure102TextTextDIFFRACTION*资料来源：Unit of measure103TextTextPASS THROUGH
29、*资料来源：Unit of measure104Label 1Label 2Label 3AREA*资料来源：Unit of measure105GBUTtemLabel 1Label 2Label 3Label 4Label 5BAR*资料来源：Unit of measure106GBUTtemLabel 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2*资料来源：Unit of measure107GBUTtemLabel
30、 1Label 2Label 3Label 4Label 5BAR BUTTED*资料来源：Unit of measure108GBUTtemLabel 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesSeriesBAR STACKED*资料来源：Unit of measure109GBUTtemLabel 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesSeriesBAR STACKED 100%*资料来源：Unit of measure110GBUTte
31、mTitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLE*资料来源：Unit of measure111GBUTtemLabel 1Label 2Label 3Label 4Label 5COLUMN*资料来源：Unit of measure112GBUTtemLabel 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measu
32、reCOLUMN 2*资料来源：Unit of measure113GBUTtemLabel 1Label 2Label 3Label 4Label 5COLUMN BUTTED*资料来源：Unit of measure114GBUTtemLabel 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries000000000000000COLUMN STACKED*资料来源：Unit of measure115GBUTtemLabel 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries10
33、0%=000000000000000COLUMN STACKED 100%*资料来源：Unit of measure116GBUTtemTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5TitleUnit of measure100%=000SeriesSeriesSeriesSeriesLabel 1COMBO PIE SEGMENT COLUMN*资料来源：Unit of measure117GBUTtemTitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5COST CURVE*资料来源：Unit of measure118GBUTtemARROWS*资料来源：Unit of measure119GBUTtemWORLD MAP*资料来源：Unit of measure120GBUTtem素材一：素材一：充分利用资源充分利用资源素材二：素材二：智慧与坚强智慧与坚强1.5分钟分组研讨设计2.每组派1人为代表公开演练3.时间每人3分钟，要求运用标准手势4.每组完毕，导师做综合点评。121GBUTtem