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1、在线计费在下一代在线计费在下一代ip业业务中的应用务中的应用 Intec Telecom Systems 2005.All rights reserved.Creating Profitable CustomersAgenda公司介绍公司介绍IP技术对于运营商收入的影响技术对于运营商收入的影响如何使现有的如何使现有的OSS/BSS系统实现在线计费系统实现在线计费挑战和方案挑战和方案在线计费的应用在线计费的应用移动数据业务移动数据业务Micro TransactionIMS案例分析案例分析 Intec Telecom Systems 2005.All rights reserved.Creati
2、ng Profitable Customers公司介绍公司介绍 Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers公司简介公司简介Key Facts公司上市在公司上市在伦敦证券交易所伦敦证券交易所 A FTSE 250 company listed in London世界上增长最快的主要世界上增长最快的主要OSS/BSS厂家厂家 Worlds fastest growing major OSS/BSS company全球顶级全球顶级200软件厂家之一，全球软件厂家之一，全球4个顶级个顶级OSS
3、厂家之一，全欧洲最顶级厂家厂家之一，全欧洲最顶级厂家全球最顶级全球最顶级100名运营商有名运营商有60%依靠依靠Intec的产品，包括前的产品，包括前10名中有名中有7个。个。Over 60%of the worlds top 100 carriers now rely on Intec products,including 7 of the Top 10。Intec的业务收入不断增长，市场份额不断扩大，发布新的产品，研发投资也不断增加的业务收入不断增长，市场份额不断扩大，发布新的产品，研发投资也不断增加 Intec is generating cash,growing market shar
4、e,launching new products,and investing in its future。1700 staff31 offices Intec Telecom Systems 2005.All rights reserved.Creating Profitable CustomersIntec的市场机会的市场机会5Fixed LineWirelessIP/NGNCableCONVERGENT BILLINGCUSTOMER MANAGEMENTINTERCONNECT BILLINGPRODUCT CATALOGUECONVERGENT MEDIATIONSERVICE ACT
5、IVATIONPARTNER MANAGEMENTCARRIER ACCESS BILLINGRATING&CHARGINGTRADING&ROUTINGCENTRALISED ERROR MANAGEMENTACTIVE MEDIATIONNB:All published numbers are reported under IFRSProductsIntec Convergent BillingIntec Customer ManagementIntec Active MediationIntec Charging and RatingIntec InterconnectIntec Car
6、rier Access BillingIntec Centralised Error MgmtIntec ActivationIntec Convergent MediationIntec Partner ManagementIntec Product CatalogueIntec Trading and RoutingSolutionsIntec IPTV Business SolutionIntec Mobile Business SolutionIntec Wholesale Business Management SolutionIntec VoIP Business Solution
7、 Intec Telecom Systems 2005.All rights reserved.Creating Profitable CustomersIntec的产品线的产品线Business ManagementCustomersService ManagementPartners/Service ProvidersCONVERGENT BILLINGRating&Transaction Engine CUSTOMER MANAGEMENT Process Engine FINANCIAL ASSURANCE Process Engine INTERCONNECT BILLINGInte
8、rconnect CABS-ITUPARTNER MANAGEMENTOPTIMISED ROUTINGMULTI-SERVICEMEDIATIONIP CHARGINGSERVICE ACTIVATIONENTERPRISE CATALOGUELifecycle Management SuiteCONVERGENT CHARGINGR&TE Commerce EngineAny ServiceAny Network Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers全球客户（部分）全球客户（
9、部分）Global customer Installations7002005700个多成功案例在个多成功案例在70多个国家多个国家全球顶级运营商中超过全球顶级运营商中超过60%正在使用，正在使用，其中包括其中包括10大顶级运营商中的大顶级运营商中的7家家 Intec Telecom Systems 2005.All rights reserved.Creating Profitable CustomersIP技术对于运营商收入的影响技术对于运营商收入的影响 Intec Telecom Systems 2005.All rights reserved.Creating Profitable C
10、ustomersTeleworkingVirtual OfficeVideo ConferencingVoiceIP CentrexPush to TalkInstant MessagingCall CentresConferencingUnified MessagingIP技术将渗透我们的生活技术将渗透我们的生活CommunicationCommunication Intec Telecom Systems 2005.All rights reserved.Creating Profitable CustomersIP into the HomeHome shopping/bankingMu
11、ltimedia EntertainmentInteractive TV/IPTVIP技术将渗透我们的生活技术将渗透我们的生活TV/Radio over mobile Samsung Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers怎样使运营商的收入最大化怎样使运营商的收入最大化?Put yourself in a position where you can offer ALL of your innovative services to ALL of your customer type
12、s(Post,Pre and Now paid)Win new customers by differentiating yourself from competitorsEnsure you are charging for ALL of the services that are being consumedEliminate FraudSource:Ovum Intec Telecom Systems 2005.All rights reserved.Creating Profitable CustomersPAYMENTPAYMENT多角度的融合计费多角度的融合计费MobileFixe
13、dCircuit Switched VoiceIPCircuit Switched VoiceIPTECHNOLOGYTECHNOLOGYMARKETMARKET Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers融合的支付方式和服务融合的支付方式和服务Data AccessReal-time AAAConcurrent service accessDifferentiated ChargingDynamic Bandwidth ManagementPremium ContentPrepaid
14、 Content ChargingValue Based Charging Content Access ControlDigital Rights ChargingVoice over IPReal-time AAAConcurrent service accessDifferentiated ChargingDynamic Bandwidth ManagementOnline CommerceReal-time funds authorisationMicro-paymentsPrepaid,Post-paid,Now paid Intec Telecom Systems 2005.All
15、 rights reserved.Creating Profitable Customers从电路交换到分组网的预付费从电路交换到分组网的预付费SS7 based Circuit-Switched CoreIP CoreStovepipe approachStandard IN approachCounters with the ability to disconnectSimple rating-one price per“tick”Proprietary network integrationCharging driven approachComplex servicesComplex s
16、ettlementOpen Platform ApproachInteraction with multiple service providersPersonalised approachIndividual pricing plansDifferentiate with tailored service offeringsSIP,H.323,MEGACO,RTPINAP,AIN,ISUPIN not meeting Intec Telecom Systems 2005.All rights reserved.Creating Profitable CustomersActive Media
17、tion for OCSInterface to Network ElementsControl SessionsAuthenticate and authorize userInterface to External systemsExport CDRs to mediation,legacy systems,etcNETWORK DOMAINOSS/BSS DOMAINActive Mediation Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers如何使现有的如何使现有的OSS/BSS
18、系统实现在线计费系统实现在线计费 Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers保护投资保护投资The simple casePost Event MediationCRM SystemNetworkBilling EngineRating EngineNetwork ActivationIN SCP(prepaid)Inventory Management/other OSS Intec Telecom Systems 2005.All rights reserved.Creating
19、Profitable Customers保护投资保护投资The realityPost-paid CRM SystemNetworkRatingOSSRatingM/WM/WOSSOSSOSSMed Med MedActActBillBillBillBillBillBillININININININRatingM/W Prepaid CRM System Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers现有系统集成的挑战现有系统集成的挑战Single View Customer(balance
20、s,usage,products)Operational(maintenance,training)Financial(revenues,costs)PerformanceE.g.in-memory cachesScalabilityIntelligent database design practisesService Delivery TimeAbstract core code from interface logicConfiguration rather than codingFlexible Solution Intec Telecom Systems 2005.All right
21、s reserved.Creating Profitable CustomersNetworkInterfacesActiveOr PassiveMediationResourceDefinition/ResolutionProduct/ServiceDefinition/ControlSubscriptionsContractRevenueshareSettlementBillingSystemCM SystemService Broker/ScriptingSessionManagerPolicyServerBalanceManagerCredit&CollectionsTreatment
22、在线计费方案在线计费方案Resource GUIProduct GUIPRM GUIReal-timeRatingPostRatingNETWORK DEVICES(e.g.SCP,Probe etc)Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers方案概述方案概述API Integration FrameworkActiveMediation&Session Control(IP)Post-EventMediationServiceActivationIVR&Self CareCall C
23、ontrol(Circuit Switched)OrderEntryOrderManagementTroubleTicketingProductCatalogueWholesale Billing&Partner ManagementCustomerManagementVoucher ManagementConvergentRating&Balance ManagementSIM&Number InventoryPayments&AdjustmentsProspectsConvergentBilling&InvoicingTaxationTreatmentsDepositsPrintVendo
24、rGeneral LedgerPoint Of SalePayment GatewayCredit VerificationExternal SystemsNetwork Facing ComponentPre and Post Paid ComponentPost-Paid Only ComponentConfiguration&Management InterfaceGTPadapterOSA/PARLAYadapterRADIUS/DIAMETERadapterSS7/SIGTRANadapter Intec Telecom Systems 2005.All rights reserve
25、d.Creating Profitable Customers方案概述方案概述Convergent customer management,order entry&order management.Convergent rating/billing&balance management.User configurable product catalogue.Integrated wholesale billing&partner management.Integrated multi-service mediation and activation.Pre-configured templat
26、es for common business functions.Integrated call control,IVR&voucher management.Integrated active mediation&session control.Standards-based API integration framework.Intec Telecom Systems 2005.All rights reserved.Creating Profitable CustomersAPI Integration FrameworkActiveMediation&Session Control(I
27、P)Post-EventMediationServiceActivationIVR&Self CareCall Control(Circuit Switched)CustomerManagementOrderEntryOrderManagementVoucher ManagementTroubleTicketingProspectsConvergentRating&Balance ManagementConvergentBilling&InvoicingProductCatalogueSIM&Number InventoryWholesale Billing&Partner Managemen
28、tTaxationPayments&AdjustmentsTreatmentsDepositsPrintVendorGeneral LedgerPoint Of SalePayment GatewayCredit VerificationExternal SystemsNetwork Facing ComponentPre and Post Paid ComponentPost-Paid Only ComponentConfiguration&Management InterfacePARTNERPARTNERPARTNER架构组件架构组件Network Protocol AdaptersNE
29、TWORK DEVICES(e.g.SCP,Probe etc)Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers预留扣费预留扣费-例子例子ServicePlatformBusiness RulesEngineRating EngineReservationCreated1Commerce Engine111111111111Accountcustomersaccountsbalancesbusiness rulestariffsratingCB DatabaseRequestSessionR
30、etrieveRateTokenReturnedReturnRateDataCached111111111111Real-time BalanceReservationsAccountCreateReservation Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers1预留扣费预留扣费-例子例子ServicePlatformBusiness RulesEngineRating EngineReservationExtended1Commerce Engine111111111111Accou
31、ntCB DatabaseRequestExtensionRetrieveRateTokenReturnedReturnRate111111111111Real-time BalanceReservationsAccountExtendReservation1InitialReservationspent Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers预留扣费预留扣费-例子例子ServicePlatformBusiness RulesEngineRating EngineReservati
32、onCommitted(removedand remainingamount appliedto account)1Commerce Engine111111111111AccountCB DatabaseCallCompleteRate111111111111Real-time BalanceReservationsAccountUpdateAccountStore11Reservationpartiallyspent111 Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers预留扣费预留扣费
33、-例子例子ServicePlatformBusiness RulesEngineRating EngineCommerce Engine111111111111AccountCB DatabaseRequestExtensionTokenReturned111111111111Real-time BalanceReservationsAccountExtendReservation2ndRequestTokenReturnedCreateReservation111RetrieveRateReturnRateRetrieveRateReturnRate11ReservationCreatedR
34、eservationExtended Intec Telecom Systems 2005.All rights reserved.Creating Profitable CustomersOCS 的应用的应用移动数据业务移动数据业务Micro TransactionsIMS Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers移动数据业务移动数据业务 Intec Telecom Systems 2005.All rights reserved.Creating Profitable Custo
35、mers移动数据业务移动数据业务 背景背景Data services over 2G technology were not popularMaximum speed was between 9.6Kbps 57.6KbpsNot a pleasant user experience!GPRS and 3G technology makes it feasible to offer true“3G”services that people want(and enjoy)using!Growth in revenues from voice services slowing alreadyRev
36、enues from mobile data services will reach 32%of total revenues by 2009(Pyramid Research)40%of all calls will be made over the internet by the end of 2006(France Telecom,The Economist)Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers移动数据业务的现状移动数据业务的现状The last 12-18 months
37、has seen mass consumer uptake of mobile data services in EuropeMP3,Mobile ringtones,themes,games etc740m spent in UK alone in 2005,up from 40m in 2002(Source:The Register,Sept 2005)MMSMore camera phones in the world now than conventional cameras!Instant messaging,emailYahoo,MSN,Agile etcSimilar grow
38、th in business services such as 3G data cards for laptops Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers市场驱动市场驱动Most of these services have been around for some time,but it has taken time for them to be adopted on a wide scaleWidespread availability of handsets supporti
39、ng the technologies(e.g.realtones,MP3,Java)Availability of“print quality”camera phones(2 megapixel+)and adequate storage capacity on phonesGrowing willingness to pay for what was previously free!“The desire for personalisation drives mobile users to pay a premium for ringtones with downloads at$1.99
40、 as compared to$0.99 they pay for the entire track online.”(Telephia,Oct 2005)Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers可以做得更好可以做得更好!Charging for mobile data most frequently carried out using premium SMS(e.g.ringtones)or volume-based(e.g.email)Certain models will be
41、come unsustainable as volumes growTypically the operator is not at the centre of the value chain,but may still be exposed to potential adverse publicity and complaints about the servicesOperators need to move closer to the customer and be able to offer&charge for mobile data services to all subscrib
42、ers in real-time Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers需要什么需要什么?Real-time service control&charging function that is:Subscriber awareIntegrated with other OSS/BSS componentsAbility to manage the entire subscriber base(pre&post paid)from one applicationAbility to
43、apply the same level of sophistication to pricing across all services and payment methodsA 360o view of customer&product data to enable innovative profiling,pricing,cross-selling and drive ARPU Intec Telecom Systems 2005.All rights reserved.Creating Profitable Customers网络环境网络环境Customer IVR/Self Care
44、Retailer/Point of SalePartnerGSM NetworkInternetGPRS/UMTS NetworkIP ProbeMobile Business SolutionContent ProviderApplication Provider Intec Telecom Systems 2005.All rights reserved.Creating Profitable CustomersMicro Transactions Intec Telecom Systems 2005.All rights reserved.Creating Profitable Cust
45、omersMicro TransactionsC2B e-commerce is a multi-billion dollar marketService Providers are not getting a piece of the actionConsumers pay with credit cards on merchant websiteMicro Transactions insert Service Providers into the content value chainOn-line transactions from$0.01 to$100Aggregated and
46、then paid by check,credit card or direct debitReal-time Micro Transactions for digital content,e.g:MusicMoviesRing tonesGames Intec Telecom Systems 2005.All rights reserved.Creating Profitable CustomersAttractiveness to Service ProviderEnable sub dollar transactionsExpand target group to kidsGet rev
47、enue sharesTighten relationship to subscriber MerchantIncreased visibility(if on portal)Expand target group to kidsEnable sub dollar transactions ConsumerSafe purchasing for kidsSpending controlNo credit card exposure Intec Telecom Systems 2005.All rights reserved.Creating Profitable CustomersMicro
48、Transaction方案Existing BSS InfrastructureMicro transaction billingBalance managementParental controlsWeb customer care Web customer self-careAccount hierarchiesAuto-refundingStored value cardsRecurring subscriptionsMerchant integration toolkitMerchant refundingMerchant managementRevenue sharing and s
49、ettlementPartner relationship management portal Intec Telecom Systems 2005.All rights reserved.Creating Profitable CustomersSBC的的Micro Transaction计费计费Option for SBC Subscribers to pay online purchase on the SBC billOperatorSBCConsumer/SubscriberMerchantBill Intec Telecom Systems 2005.All rights rese
50、rved.Creating Profitable CustomersSBC的的Micro Transaction计费计费FeatureBenefitIntec MTSReservationsCustomer is only charged when content delivered Parental ControlSafe purchasing enables merchants to target kids Spending ControlsEnables families to let kids spend within limits Phone BillingTies consumer