大型展会策划方案.pdf

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1、大型展会策划方案【篇一：大型展会策划方案】大型展会策划方案一、确定举办目的举办一场展览会，首先要确定其目标。活动项目能准确达到目标的展览会才是成功的。通常我们的目标为：宣传公司形象、促进产品的销售、展示新产品、密切联系用户、对市场的信息动态和市场需求的深度把握等。二、选择适合场地选择合适的场地是参展计划中重要的一部分，首先须考虑的是人群流动的方式，了解人潮在整个展览会场移动的方向，再依此挑选摊位。是否将摊位设在竞争对手隔壁引起颇多厂商的争论，厂商可将这样的摊位有效利用，积极展示自己产品优于竞争者的地方。如果在展览期间须要使用悬挂牌示或罩盖，则须选择有足够高度的地点，避免挡住可见度。三、参展背景

2、分析例如：专业性、品牌性、权威性、国际性四、参展安排（一）、展前准备：1.参展主题的确定；2.展位的确定；3.展台设计与搭建；明确的参会主题、优质的展位就一定能达到我们预期的效果吗？如果没有专业细致的展位布置，怎样体现出专业性、品牌性、权威性、国际性？大家参展的目的都是一样的,参加展览会是提升企业知名度，宣传与推介新产品或服务的好机会，而参加展览会也已成为部分企业经营战略的一部分，如何有效地充分利用展览会，让展览会成为现代企业最佳的销售与营销工具，实现企业的长期经营目标，则是许多企业关注的核心问题。在展台设计与搭建时就要围绕这个中心，总结如下：展台的设计要突出主题、强调个性，同时要在空间和气氛

3、上给观众一种亲和力而且要方便交谈。充分利用各种可能的要素，例如，展台的形成、材料、音响、光线、色彩和其他装潢用品，不断给观众以新鲜感，刺激其好奇心，使他们对展台产生兴趣，进而产生与展览者谈话的愿望。通常，“展位布置”我们会外包给专业的av 设备租赁公司，选择信誉好、责任心强、价格合理的租赁公司会给我们减少很多工作量。我们公司通常外包给光点（北京）传媒，010-52472633 可以咨询一下。4如何有效的邀请准客户：尽量早一些通过发送邀请函的方法约准客户参加，便也对方安排日程。会展开始前一天进行提醒。准备一些可以一分为二的礼品，并印有公司标志（等于许多流动的广告牌在免费为公司作宣传），把其中之一

4、在展前先随邀请函寄给准客户，让他们必须到展位上才能凑成完整的一份礼品。（二）、展中促销 1产品促销活动：当场签订合同的客户给予一定的优惠或给予有分量的礼品，促使有意向（犹豫）的客户当场签单，毕竟夜长梦多。2展中的注意事项细节决定成败，在参展过程度需要注意一些细节。参展人员除统一着装和佩带公司标识的胸牌外，需特别注重自己的形象。给客户不好的印象。只要能到你展位驻足一下，起码他还是有一定的兴趣，你就应主动表示欢迎。主动拜访一下这些同行，这里指的同行，并非指同一种产品的企业，而是指同一类产品的企业。向他们推荐你的产品，将样本留给他们几份，也向他们索取样本，起到资源互补共享的效果。展会上经常会碰到同行

5、中的探子，他们扮作客户来套你的价格和技术甚至客户资料，所以要保持警惕。每天参展结束后，要对当天的客户进行归类整理，并将谈话要点记录下来。另外，根据客户谈话中所提出的需求判断今年的产品流行趋势，展后和公司决策层讨论新产品的开发及推广。3每日工作流程 7:30：早饭后，负责人安排当日工作，各人领取当日所用物质8:30：准时到达布展地点 9:00-11:30：招商工作进展 11:30-13:00：负责人安排轮值午餐 13:00-17：00：招商工作进展文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P

6、5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:C

7、P6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO

8、5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX

9、3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码

10、:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5

11、HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6

12、ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1 17:00：清理物资及时递交日总结报告，填写报表 18:30：自由活动，或根据公司安排其他工作 4展示会中的接待步骤 1、登记（客户的姓名、单位部门、联系电话、落实责任人等）2、现场演示 3、介绍公司及产品背景 4、展示其他样机 5、将意向客户请至洽谈区促成成交 6、如有客户当场签单，尽力渲染，制造高潮 7、发放资料、礼品 8、礼貌周到地送客户出门，并预约下次拜访时间 9、到签到处记下客户意向及责任人 5媒体

13、报导：公司网站进行同步报道。深圳、北京等国内和国外行业媒体报道。各大行业网站论坛/bbs/博客的宣传。6调动展位现场人气的活动策划：展会上人流量大，加上人都有喜欢向人多的地方聚集的习惯，好的现场造势能吸引人群进入展厅，增加展厅人气，有人气才有财气。例如烤面包、抽奖、发放小礼品、免费样品检测、有奖知识问答、成交锣、文艺表演、led 广告宣传片+活动主题播放、拍卖等。因展会是众多品牌聚集在一起“打擂台”，进行终端拦截就显得尤为必要和重要，展会期间要做到及时掌握竞争对手动态，确保1-2 小时更新一次，并迅速做出调整。如聘请临时导购在展馆入口处、竞争对手展厅附近派发单张与举牌游行进行拦截效果十分明显。

14、（三）、展后 1代理商的追踪跟进。2把在展会上的火热场面刻成光盘，进行形象整合、再包装。3.网站的后续报道。【篇二：展会活动方案】篇一：展览会活动策划方案展会活动策划方案三、展会时间：2012年 9 月 26 日-28 日文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H

15、10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W

16、9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5

17、X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M

18、6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L

19、1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6

20、Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1四：展位号：n4 场馆 f32、f33 号

21、展位四、参展目的：1国内外营销渠道拓展 2打造公司品牌及知名度五、参展安排 1、展前准备(1)工作安排（接待、洽谈、资料发放以及后续等工作进行分工）(2)工作行程（工作时间，轮班安排，每日展台会议等）(2)检查参展各项内容是否到位（包括展品、产品资料、宣传资料以及设备工具等）2、展位准备（1）参展产品：1、种类 2、规格 3、数量 4、样品的分类及编号5、摆放（3）展位的布置；包括展台总体设计和材料准备。（宣传视频、样品、宣传册等）3、参展服饰：参展人员在展会期间必需穿着统一的正装，佩戴好公司的工牌。4、宣传资料：1、宣传册 2、宣传单 3、名片 5、展台布置 6、参展人员：布展、撤展、展览资

22、料发放、参加展览后勤，物品的分类，保管，领取等，安排好职责，选择人数，分配好！（二）、展中：1产品促销活动：促销政策的实施，当场签订签订购合同的客户给予一定的优惠（待确定）。当场签订合同的客户可以按条件获得一份精美礼品譬如：mp3、交通卡、礼盒装茶叶、数码相机等赠品。文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档

23、编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P

24、5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O

25、6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1

26、文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B

27、4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H1

28、0O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9

29、A1 2媒体报导：公司网站进行同步报道。国内和国外行业媒体报道。钓鱼岛宣传片（爱国主义）3调动展位现场人气的活动策划：活动之一：产品讲座（热镀锌方管、角钢、槽钢计算，产品特征）活动之二：有奖知识问答（三）、展后：1准客户追踪跟进。2把在展会上的火热场面刻成光盘，进行形象整合、再包装。3，网站的后续报道。六、参展物料：1宣传资料：准客户邀请函公司简介产品宣传册赠品 2、洽谈资料：名片 相关合同书 3现场用品：客户资料统计表嘉宾签到簿名片夹：一是放置本公司工作人员的名片，另外是放置嘉宾名片。七、温馨提示：1展示期间关注笔记本摆放和演示，防止被人偷窃。2关注被邀请客户文档编码:CP6Z5X9B4P5

30、 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6

31、 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文

32、档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4

33、P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10

34、O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A

35、1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9

36、B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1的行踪，何时到达并及时接待。3在展会期间，参展工作人员不能在现场吃东西，要体现出一个尊超品牌的水平要求来，保持展厅干净整洁。4每天闭馆后要及时开总结会，总结一天的工作，发现问题及时解决，重要的大客户尽量当天晚上或者第二天就约见。5参展工作人员要统一穿工装，体现出公司的良好的精神面貌，和尊超品牌的

37、操作要求。一、活动目的：1提高展会现场与观展商的互动机会；2为观展商提供现场观摩仪器检测的机会；3为观展商提供免费检测服务也是展会现场的宣传炒作方案之一。二、活动时间：惯穿整个展会期间三、活动地址：展位内 1邀请函宣传国外准客户邀请函宣传国内准客户邀请函宣传（二）、活动的操作方案：2活动现场分工：宣讲、接待人员：24 名，负责活动的宣讲、观展商的接待、咨询、资料派发、名片交换。市场销售人员：5名，对上门客户一一做详细讲解。文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:

38、CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 H

39、O5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 Z

40、X3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编

41、码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5

42、 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6

43、 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文

44、档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1 2活动操作流程：观展商与宣讲接待人员进行沟通交流（首当其冲的重要一环）；观展商被引导到登记台工作人员处（观展商市场销售人员进行亲密接触（观展商的“取经”之地）。3注意事项：接待人员要收集客户名片等资料以备会后跟踪客户，另外对被邀请客户要进行区分，视被邀请客户为此次展会嘉宾，同时，对所有观展商都应当有迎有送；工作人员应根据现场人数灵活安排。二、活动时间：展会期间每天上午和下午各一次，每次持续时间30 分钟，具体时间暂时确定为：上午10

45、：3011：00，下午 3：304：00（具体时间可根据实际情况临时调整）篇二：公司展会行动方案展会活动策划方案一、展会活动预算（市场部）1、参展费（包括展会押金等）；2、物料制作费；3、参展人员餐费；4、电视机、投影仪、桌子等租赁费；5、物料搬用费；二、物料的制作（市场部）1、宣传手册；2、宣传单页；3、x 展架；文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 H

46、O5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 Z

47、X3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编

48、码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5

49、 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6

50、 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文档编码:CP6Z5X9B4P5 HO5F9M6H10O6 ZX3P5L1W9A1文