2021年农村瓷砖促销活动方案设计.pdf

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1、农村瓷砖促销活动方案设计1/7 农村瓷砖促销活动方案设计在农村销售瓷砖有哪些促销方案可以实行呢?以下是 XX 整理的,欢迎参考阅读!进入 21 世纪以来,新年购物送礼的观念也发生了很大变化。消费者购买产品送礼品越来越讲究新颖性、潮流性,导致商家很难满足消费者,所以促销应尽可能地展示自己,融合消费者的需求。新年从建材推出从“打折、返现金”等花样翻新,招数颇多。但使用起来不外乎“赠送、打折、表演”,加上一个以各种各样名目推出的“XX新品推出”等,因此市场需要更具有文化内涵、时尚新潮的促销活动。此次新年促销对于建材来说是一个促销的好时机可以抓住消费者的心,让消费者从众多的建材当中选择奥米茄。针对提高

2、奥米茄销量以及让消费者认可奥米茄,又作为中国最为重视的传统节日,同时年末也是建材销售最为重要的旺季,为了让潜在消费者对奥米茄产生认知以及深度挖掘奥米茄瓷砖消费者的情感,通过物质利益加强互动,增加消费者对奥米茄瓷砖的了解,同时刺激销售,特针对建材市场、流通渠道消费者推出此次促销活动。1、推广策略瓷砖促销活动策划方案3 篇瓷砖促销活动策划方案3 篇本次推广将由平面广告、报媒合力构成,形成立体化组精品w o r d 可编辑资料-第 1 页,共 7 页-农村瓷砖促销活动方案设计2/7 合式传播,针对不同的销售区域,有的放矢,做到在一个声音为前提的基础上强势传播,以实际区域市场状况为推广基础,不同市场,

3、不同推广手段进行组合的推广策略。贯穿整合传播;在广电、户外大牌等高空形象媒体上与整合传播后的品牌调性等基础保持一致性和统一性;1)媒介传播。选择南国早报、广西日报、广西电台930 私家车频道等媒体进行报道宣传,投放的频率为活动开始同步进行直到活动结束为止,目的在于引导消费者关注本次促销活动的同时,有可行性的实施。2)销售生动化。对建材市场卖场POP布置、环境气氛等进行生动化布置,提示消费者有关促销活动的信息。在销售生动化过程中必须注意突出我们本次新年促销活动的主题,一目了然。在活动开展的前一周内就要将陈列做到位,此种沟通方式既加深新年的气氛,又可以更贴近目标消费者。对于其他终端渠道的活动信息告

4、知,比如名专卖店我们可以在店门口粘贴海报以及易拉宝陈设及活动信息告知。3)人员促销。这是最直接的与消费者沟通的方式。在奥米茄瓷砖到达的市场内外设立活动兑奖点,并通过促销人员与消费者的直接交流,面对面地将促销信息传达给消费者,促使消费者产生购买行为。对于没有设促销人员的卖场,进行通过海报等宣传方式宣传。2、终端策略精品w o r d 可编辑资料-第 2 页,共 7 页-文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8

5、M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:

6、CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 H

7、U7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 Z

8、U8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编

9、码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3

10、 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1

11、 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2农村瓷砖促销活动方案设计3/7 1)认真做好终端用户的陈列工作陈列包括市场内所有的陈列点,这些陈列点的常规陈列标准,除上轻下重、先进先出、各种品牌产品分比还要注意种类的搭配此外,在新年促销活动中,陈列还要注意以下主要原则:A.一致性原则,在同一店面上表达的都必须是奥米茄瓷砖新年促销活动的信息,不应该含有其他产品或者过时信息等。B.重点突出原则,在我们整个宣传中都要重点宣传我们本次活动的重点,通过广西电台930 私家车频道感性诉求来、平面广告来重点表现本次促销活动的主要主题重点。2)简洁明快

12、的卖场信息在卖场内直接展现促销信息的POP中,海报和各类价格标签是最有效的传递信息工具。海报上尽可能减少文字,使消费者在最短时间之内能看完全文,清楚知道促销内容;但要注意写清楚参与促销条件,如必须购买多少量才能参与本次活动、限量销售、售完为止,以避免消费者误解。3)专卖店专业导购推荐严格筛选促销人员要招聘开朗的善于交谈形象好气质佳的消促销人员,使用美女效应向消费者介绍本次活动的促销内容以及奥米茄瓷砖。精品w o r d 可编辑资料-第 3 页,共 7 页-文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1

13、 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文

14、档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2

15、W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10

16、O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A

17、2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5

18、O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R

19、10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2农村瓷砖促销活动方案设计4/7 其他应关注的还有促销人员对消费者心理需求的悟性、是否有强烈的工作激情以及促销人员的个人品行。我们这次奥米茄瓷砖新年促销中,会有大量的促销赠品及奖品,活动负责者的控制之外,在培训促销人员时必须强调要自律。1 活动主题:奥米茄,家家都团员奥米茄邀您全家共进团圆饭基于市场调查,活动又在新年之际,结合中国传统节日时期人们普遍具有的心理观念,主打“情感”概念,以情感诉求为活动主题

20、,又具有时尚新意。珍惜此时此刻的欢聚时分,享受团圆感觉,体会浓浓情意;2 主题阐述:作为新年促销更重要是与消费者产生情感共鸣,而奥米茄瓷砖在南宁市场需要与消费者产生共鸣以及建立情感,这一切都为该活动以“情感”主题传播奠定了基础。活动内容:购买达3000 元者均可参与抽奖一次,赢南宁沃顿国际大酒店价值 1099 元除夕年夜饭一桌或者元宵节团圆饭一桌大奖。活动规则:1、活动期限:20 xx 年 1 月20 xx 年 2 月;精品w o r d 可编辑资料-第 4 页,共 7 页-文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU

21、7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU

22、8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码

23、:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3

24、HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1

25、ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档

26、编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W

27、3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2农村瓷砖促销活动方案设计5/7 2、只要购买奥米茄瓷砖满3000 元就可以到所购买终端处登记信息,抽取您跟您家人到南宁饭店共进年夜饭或者元宵团圆饭,名额20个。3、抽中大奖者可携全家一同出发,限带 10 人;活动对象:目标消费者活动促销品:1、印有“奥米茄瓷砖,家家都用”的旺旺大礼包活动时间:20 xx 年 1 月-20 xx 年 2 月 6 日活动地点:只限广西地区本次推广促销活

28、动,在线上、线下两个层面同时展开,而线下传播因主要集中在像建材市场中展开,便于管理和统一规范。1、线上传播产品宣传口号:针对新年的即将到来和促销主题,建议将“金龙驾到,选奥米茄”为宣传口号。在此期间,突出奥米茄瓷砖的品质优势:广告诉求点:奥米茄瓷砖携全家迎接绿城新一年。珍惜此时此刻的欢聚时分,享受团圆感觉,享受品质生活;平面广告风格:突出奥米茄瓷砖的品质;精品w o r d 可编辑资料-第 5 页,共 7 页-文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D

29、5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3

30、R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7

31、I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z

32、1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6

33、H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4

34、J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB

35、1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2农村瓷砖促销活动方案设计6/7 简洁一个核心诉求形式:南国早报、广西日报及海报规格:报纸采用半版平面文案标题:金龙驾到,选奥米茄奥米茄瓷砖邀您全家共进团圆饭2、线下传播采用卖场、专卖店海报宣传3、媒体安排报纸平面广告选择南国早报、广西日报时间:20 xx 年 1 月20 xx 年 2 月 6 日电台广告时间:(15 秒)20 xx 年 1 月到 2 月在广西电台 930私家车频道南宁各区域挑选重点市场、有销售潜力的卖场重点宣传;诉求点:珍惜欢聚时

36、分,有奥米茄瓷砖相伴;享受赠品的用户资料登记,建立数据库;此次活动为新年促销活动让目标消费者了解奥米茄瓷砖以便接下来对维持消费者忠诚度以及更好的让奥米茄瓷砖进入南宁市场更好的销售做铺垫;因时间紧迫设计、印刷应尽早进行;因本次促销活动收集有用户的资料所以在新年期间发精品w o r d 可编辑资料-第 6 页,共 7 页-文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3

37、HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1

38、ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档

39、编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W

40、3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O

41、1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2

42、文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O

43、2W3 HU7T6H3R10O1 ZU8M4J7I2A2农村瓷砖促销活动方案设计7/7 送短信祝目标消费者新春愉快,并且在今后给消费者发送短信我们相关的促销活动信息。精品w o r d 可编辑资料-第 7 页,共 7 页-文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R

44、10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I

45、2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1

46、D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H

47、3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J

48、7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2文档编码:CB1Z1D5O2W3 HU7T6H3R10O1 ZU8M4J7I2A2

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