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1、本科生毕业论文（设计）国际贸易中商务英语信函的语言特点及应用学生姓名:刘子涵指导教师:李淑景学 部:外语学部专 业:英语班级（届）:2019届1班学位论文原创性声明本人所提交的学位论文国际贸易中商务英语信函的语言特点及应用，是在导师的指导下，独立进行研究工作所取得的原创性成果。除文中已经注明引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写过的研究成果。对本文的研究做出重要贡献的个人和集体，均已在文中标明。本声明的法律后果由本人承担。论文作者（签名）：指导教师确认（签名）：年 月 日年 月 日学位论文版权使用授权书本学位论文作者完全了解河北师范大学汇华学院有权保留并向国家有关部门或机构
2、送交学位论文的复印件和磁盘，允许论文被查阅和借阅。本人授权河北师范大学汇华学院可以将学位论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或其它复制手段保存、汇编学位论文。（保密的学位论文在 年解密后适用本授权书）论文作者（签名）：指导教师（签名）：年 月 日年 月 日The Language Features and Application of Business English Letters in International BusinessByLiu ZihanProf. Li Shujing, tutorA ThesisSubmitted to the Departmen
3、t of Foreign Languagesin Partial Fulfillment of Requirements for the Degree of Bachelor of Arts atHuiHua College of Hebei Normal University May 10, 2019AbstractAlong with the economy and information technology progress, English letters on business affairs have become an indispensable component of in
4、ternational business. In the modern trade transaction, it has also become one of the frequently used methods of communication. Business English letters, as an industry English. They are mainly used in international trade activities and social form activities. His important point is that if there is
5、no correspondence. Most international business activities are unlikely to proceed smoothly. Therefore, the role of business English letters in international business transactions is not only to build a bridge for the communicate between the two sides, but also to convey all the useful and relevant i
6、nformation.This thesis is divided into five chapters. The first chapter is an overview of international business and business English letters. And introduces the characteristics of business English letters. The second chapter analyzes the textual characteristics of business English letters. The thir
7、d chapter is an overview of the clear principles and courtesy principles in the letter writing principle. The fourth chapter introduces the basic functions of business English correspondence. The fifth chapter summarizes the advantages of business English correspondence. This thesis is intended to g
8、ive you an idea of business English letters in international business. And its importance. Therefore, more emphasis is placed on business English letters. Especially for those engaged in the international business industry, clearly understand the text characteristics and writing principles that shou
9、ld be paid attention to when writing letters. And understand the function of it in international business.Keywords: business English letter international business function writingIV摘 要现如今，快速发展的经济和快速发展的信息技术,让商务英语信函在国际贸易中成为了不可以缺少的一部分。在现代化的外贸交易之中，也成为了经常会用的通讯方式的其中一个；商务英语信函作为一种行业英语，主要是在国际贸易活动中，还有社会形态活动中用
10、。为什么他会这么重要，是因为假如没有信函的往来，那么很大一大部分的国际贸易很难去进行。所以，商业贸易中，商务英语信函在外贸交易里面的作用，就是去为两方的沟通交流去搭建一个桥梁,不仅精确，还要具体地去传递着双方的所有有用的、相关的信息。 本篇论文共分为了五个章节，第一章是对国际贸易和商务英语信函的概述，以及介绍了它的特点。在第二章中，对商务英语信函的文本特征进行了分析。第三章是对信函的写作原则中的清楚原则和礼貌原则进行了概述，第四章介绍了商务英语信函在国际贸易中有哪些基本功能，第五章对商务英语信函在国际贸易中应用的优势进行了总结。本文旨在让大家去了解国际商贸中的商务英语信函,以及它在国际商贸中的
11、重要性，从而对它更加重视，尤其是对于从事国际贸易行业的人，清楚在写信函时需要注意的文本特征和写作原则，了解商务英语信函在国际贸易中的功能。 关键词： 商务英语信函 国际贸易 功能 写作ContentsAbstract.I Abstract in ChineseIIChapter One Introduction.1Chapter Two Overview of International Business and Business English Letter 32.1 The concept of international business 32.2 Concept and charact
12、eristics of business English letter3Chapter Three The Text Features of Business English Letter63.1 The comprehensiveness of language63.2 Format specification and sentence complexity63.3 Courtesy in terms63.4 Courtesy in content7Chapter Four The Clear Principle and Courtesy Principle 84.1 Overview of
13、 clear principle 84.2 The use of clear principle84.2.1 The use of words84.2.2 The logical structure of the sentence94.3 Overview of courtesy principle94.4 Six criterions of courtesy principle114.4.1 The criterion of policy and tolerance114.4.2 The criterion of modesty and praise114.4.3 The criterion
14、 of endorsing124.4.4 The criterion of sympathy13Chapter Five The Basic Functions of Business English Letters in International Business145.1 Developing trade customers145.2 Business communication145.3 Trade transaction management15Chapter Six The Advantages of Business English Letter in International
15、 Business166.1 Establishing image and improving rating166.2 Improving work efficiency and reducing reliance176.3 Building a bridge and enhancing relationship196.4 Enhancing ability and promoting progress20Chapter Seven Conclusion 22Bibliography 23Acknowledgement25河北师范大学汇华学院本科毕业论文（设计）Chapter One Intr
16、oductionWith the global economic integration progress quickly, trade activities among each countries have become increasingly frequent. On this time, the rapid development of technology and science has also promoted trade between countries to some extent. Therefore, how to communicate effectively be
17、tween trade partners appears to be very important. As far as international trade is concerned, buyers and sellers are located in different countries. And they are far apart from each other. And there is little chance of to conduct face-to-face negotiations. Therefore, international business activiti
18、es are mainly accomplish through these. Such as letters, mails and so on. These methods form a special kind of business English style. That is business English correspondence. Business English correspondence is to use the English of business majors to deliver relevant business information. It is the
19、 basis for international business activities. In international business, customers come from different countries. And they have different cultural backgrounds. Business English correspondence is particularly effective in international exchanges. We often use this way to communicate in international
20、business cooperation. Through two-way communication, the trade partners have full understanding of each other. In the end, we can understand each other and reach trade cooperation. Generally speaking, the quality of business English letter will largely determine whether a business activity can be su
21、ccessful or not.Due to regional cultural differences, there are great differences in values, ethics, ways of thinking, customs and religious beliefs. So that different cultural backgrounds and language habits will affect the language of international business correspondence. In addition, many author
22、s today lack sufficient sense of responsibility. Lack of sufficient knowledge of their industry expertise. In the international business correspondence, the meaning of the original text of the product cannot be accurately conveyed. Leading to the loss of potential customers. Trade could not be carri
23、ed out, which indirectly causing economic losses. Nowadays, business English correspondence is so important. Everyone needs to have a clear understanding of the textual features and writing principles of business English letters, and understand its importance and pay more attention to it.Chapter Two
24、 Overview of International Business and Business English Letter2.1 The concept of international businessIn simple terms, international business is a trade between a certain region and other countries and regions, usually involving the exchange of goods and technical exchanges. International business
25、 can better achieve exchanges between countries. And can also help the poor countries. Attracting people to advanced technology. And promote the development of the country better. In the process of international business, we can better participate in the international division of labor, better acces
26、s high-quality resources, and expand social productivity. Generally speaking, there are many ways of international business transportation, including various modes of transportation. Like, land, sea and air. According to the area where the transaction object is located, it can be transported directl
27、y or indirectly.2.2 Concept and characteristics of business English letterEnglish is the most universal language in the world. In international business activities, the transmitting of info is mainly based on English. And people called it business English. Economic globalization has produced busines
28、s English. Business English is different from ordinary English. It has its own distinct language characteristics. And it has strong professionalism. It is a kind of English with special purpose. With the globalization of the economy and the strengthening of international business cooperation, busine
29、ss English correspondence are quickly, accurately and meticulously transmitting the required info for all enterprises conveys. The development of business English correspondence has greatly solved the conundrum of information unsymmetric between the supply side and the demand side. So that the effec
30、tive information of all parties can be transmitted in every corner of the world in time, and a bridge of communication between enterprises of various countries is established. And bring more business opportunities to various companies. The process of business correspondence and communication is a pr
31、ocess in which the sender is successfully coded and the receiver is successfully decoded. As one of the main ways in foreign business communication, business English correspondence refers to the use of modern communication tools to express e-mails under the background of foreign trade knowledge. Bus
32、iness English letter carries includes, but are not limited to, paper letters, faxes, e-mails, etc. Most of the content is professional trade terms and abbreviations. Business English correspondence mainly has the following characteristics.First, business English correspondence info dissemination is
33、high-speed. At present, the area of international business is continually extending. More and more enterprises made the decision. They are turning their production and management into the international market. The international import and export volume are increasing. So that promotes the developmen
34、t of the international business economy greatly. In trade exchanges, both sides of trade cooperation are often limited by geographical distance, time difference, national language and other factors. It is difficult for the two sides to achieve face-to-face, rapid and smooth communication in the proc
35、ess of trade exchange. Business English correspondence has language versatility. Combination with network and computer technology can achieve video conferencing. Online communication and other ways can be negotiated. Business exchanges and negotiations on matters related to trade cooperation. And co
36、mplete the trade-related business (Li Yuanhui, 2010).Second, the emphasis of business English letter info is highlighted. There are various types of business English letter. And they can accurately express the key points and purposes of the correspondence. There are types of trade relations, inquiry
37、 and reply, quotation, offer and counter-offer. In the current high-speed development of the information age, the trade market information is very rich. And the ways and means for traders to obtain information are diversified, and the trade parties are very cumbersome and complicated in dealing with
38、 trade matters. Therefore, the information contained in business English letter must be fast and precise. And its role must be more core and focused. So that both parties can grasp the key points in the process of communication, obtain accurate information, and improve operational efficiency. Third,
39、 Business English correspondence content information. Traditional paper correspondence is easily affected by geographical distance. So its transmission speed and information content are hard to satisfy the requirements of modern business activities. Although the business letter in form of modern e-m
40、ail uses the content and format of traditional business letter, its delivery method greatly exceeds the transmission speed of traditional paper correspondence, which mainly utilizes modern multi-technology to realize the rapid international business information. The transmission has promoted frequen
41、t communication between the partners of the trade. At the same time, the content of business English correspondence not only includes negotiations on trade-related matters, but also can realize the integration activities of trade. Such as contract signing, product quotation, trade settlement, etc. T
42、he amount of information is very large. It can efficiently enhance the cooperation efficiency of both parties. Fourth, the expression of business English correspondence is simple. The international business market environment is complex and changeable. And the international business market system is
43、 constantly improving. Trade matters and business volume to be handled by both parties to the trade are also increasing. The business English letter is required to be concise. And the expressions are concise and clear. Let the trade partners quickly and effectively grasp the key points in the commun
44、ication process. Improve the efficiency of trade exchanges. and achieve smooth cooperation between the partners.Chapter Three The Text Features of Business English Letter3.1 The comprehensiveness of languageBusiness English letter is the most common special style of international business activities
45、, because it serves various business activities, especially between the country and the country, reflecting the extremely close and extremely involved professionalism with business. Therefore, its wording, grammar, syntax, style, etc. All have a business style. The main themes of Business English Co
46、rrespondence include cooperation and competition, compliance and breach of contract, goods and payment. And every expression is to strive for a brief answer, a firm attitude and not tough, thinking rigorous and not boring. And its style follows 7Cs writing principles, namely Clearness, Courtesy, Conciseness, Correctness, Completeness, Concreteness, and Consideration. 3.2 Format Specification and