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1、导学练班级 姓名Unit 6 The Media Lesson 3 The Advertising Game (Reading)Teaching Objectives:Students will be able to:1. read and talk about the advertising game.2. read for general understanding and specific information of the passage.3. complete a summary of the text.Task 1 The passage is about advertising
2、. Skim through the passage. What is it mainly about?A. Different types of advertisementsB. The development of advertisementsC. Different attitudes towards advertisements.Task 2 Read the whole passage and complete the table.TypesFeatures1.ProblemsClassicads give information about2. to tell people wha
3、t the company sells, where they are located and the name of the products not suitable 3.where products and services are in direct competition with each other not attractiveModern ads consist of experts4. apply modern design techniques to show people how good the product is to make ads 5. not enough
4、to be noticed in a modern cityImproved modern ads combine the highest standard of design with creative ways use concept of freedom and common ideas including to stand out in a world of competitive advertising to make people believe that they “must have the product” repeating 7. not effective It does
5、 notmatter how attractive the idea linked with the product is.6.Further improved modern ads use humor as wellas8. create something interesting to make people notice their products to make people forget someone is trying to sell them somethingPublicads help to increase public knowledge and make our s
6、ociety9. to encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people.to 10.on fightingfor everyone.AIDS, saving water, helping the poor, giving up smoking, etc.Task 3 Read the text again and finish the blanks below.Commercial advertisem
7、ents have gone through changes because of the developments of society, economy and technology.Classic ads used to give information about finding certain products. Effective as they were, they mightnt be 1.(suit) for products. Its normal to see ads consisting of pictures or words from experts 2.(show
8、) people how goodthe product is in order to hold peoples attention. Moreover, some ads apply modern design techniques to make the ads 3.( visual) attractive.As the development of advertising, modern ads combine the 4.( high) standard of design with creative ways by using the 5.(concept), making them
9、 stand out in 6.world of competition. Todays top advertisers make people notice their products by using humour 7.(aim) to create something that has never been seen before.However, not all advertising is about selling products and services for a profit. Public ads encourage citizens 8.(participate) in improving their neighbourhood, protecting the environment and helping other people. Having sponsored ads to educate the public 9.fighting AIDS, saving water, etc., the government tries to increase public knowledge about topics that used to 10. (ignore) by most people.