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1、Syllabus of Transnational ManagementCourse Name： Transnational ManagementCourse Code：Credits： 2Total Credit Hours： 32Lecture Hours： 32Experiment Hours： 0Programming Hours： 0Practice Hours：0Total Number of Experimental (Programming) Projects 0,Where, Compulsory (0), Optional (0).School： Business Scho
2、olTarget Major： International Economy And Trade FinanceI、Course Nature & AimsThe Transnational Management is an optional course for higher education economic management majors, and has an important position and role in professional training programs. More and more people are participating in interna
3、tional operations and related activities in a globally competitive environment. The global market and multinational companies will affect all enterprises, including those with operations in China. Enterprise managers therefore urgently need to comprehend transnational market ideas, rules, strategies
4、, and regulations. This course explores transnational business theory, knowledge, ideas, and methods and is a course that emphasizes both theory and ability. Through the study of this course, students will understand the concept of multinational companies, the impact on the development of the world
5、economy and the basic theories of multinational companies; master the knowledge and skills of transnational entry modes, transnational strategic alliances, internal trade, and cross-cultural management in transnational operations; master the knowledge and skills of multinational enterprise managemen
6、t such as multinational human resource management, multinational enterprise organization management, international marketing, corporate R & D internationalization, global operation, etc. This course aims to promote the international perspective of students, improve their intercultural awareness, and
7、 master their fundamental knowledge of transnational activities in terms of being able to face the challenges of internationalization of enterprises.II、Course Objectives1. Moral Education and Character Cultivation.Through the course learning, students will have a comprehensive understanding of the k
8、nowledge ofmultinational company management. Through the explanation of the case of Chinese international management,they will understand how Chinese entrepreneurs think about globalization and overcoming the obstaclesV、Summary of Experimental (Programming) Projectsno Experimental (Programming) Proj
9、ectsVI、Teaching MethodClassroom teaching: This course is mainly based on the classroom teaching, supplemented by self-study and end-of-chapter testing based on course video materials. During the teaching process, multimedia teaching is used flexibly, and teacher-student interaction is carried out by
10、 means of Q&A, Carry out heuristic teaching, ask questions for specific cases, and allow students to analyze.Seminar teaching: According to the teaching progress, students prepare case studies of corresponding theoretical content. The students prepare for the class in groups and conduct small case s
11、tudies in the class to improve their teamwork skills.Based on Jiangnan University*s Mu Ke platform, part of the online and offline mixed teaching is interspersed in the teaching process, and the end-of-chapter test is conducted online to let students test their mastery of the teaching content.Heuris
12、tic teaching: teaching important questions, asking questions, analyzing problems, and solving problems, and subtly cultivate students corresponding abilities; emphasize the importance of practical experience and learn in practice.Course Assessment and Achievement EvaluationAssessment Methods： Examin
13、ationExamination Formats： Open-bookGrading Methods： Five-level SystemCourse Assessment Content, Assessment Format and Supporting Course ObjectivesCourse Objectives(Indices)AssessmentContentAssessment Formats and Proportion ( % )GradingClassroomQuestioningAssignmentEvaluationRoutine TestExperimentRep
14、ortTermReportTermPaperMidtermExamFinalExamProportion(%)Objective 1 Master the basic concepts, theories and current status of transnational operations andAssess thebasicconceptsandtheoriesoftransnational operationsandmanagement552030management.Objective 2 Master the basic knowledge and skills of tran
15、snational entry, transnational strategic alliance, internal trade, and cross-cultural management in the process of transnational operationsAssess the basic knowledge and skills of transnational entry, transnational strategic alliances, internal trade, and cross-cultural management in the process of
16、transnational operations5102035Objective 3 Master the knowledge and ability of multinational enterprise management such as multinational human resource management, multinational enterprise organization management, international marketing, corporate R & D internationalization, global operation, etc.E
17、xamine the knowledge and ability of multinational business entei*prise function management such as multinational human resource management, multinational enterprise organization management, international marketing, corporate R & D internationalization,5102035Total55102060100VUI Course ResourcesTextb
18、ooks：Zhu Jinwei, Xu Haijun. Multinational Management and Management (Third Edition) M. Beijing: PekingUniversity Press 2018Bibliography：1. Translated by Lucsons, Zhao Shuming, etc. International Enterprise Management: Culture, Strategy and Behavior M. Beijing: Machinery Industry Press, 2011.2. Lu Ji
19、nyong. Going Global Strategy and the Rise of Chinese Multinational Companies M. Beijing: Capital University of Economics and Business Press, 2012.3. Wang Huiyao, Miao Lu. The tide is surging: 40 years of Chinese enterprises going to sea |M|. Beijing: China Social Sciences Press, 2018.Reading Materia
20、ls：NOIX、NotesPrerequisites: NoFollow-up Courses: NoContents and Requirements of Students Self-study: Preview for each classBilingual Teaching or Not: NoRequirements and Proportion of Bilingual Teaching: NoDiscipline and Considerations of Practice Session: No practice sessionNotes:encountered. The co
21、urse will also help students to establish scientific thinking methods and the spirit of being brave to face challenges in their work. From the perspective of managements role in developing innovation-based development in China, using excellent corporate reform practices as material, this course aims
22、 to integrate socialist core values education into curriculum content and all aspects of the entire teaching process, highlight the value guidance, knowledge transmission and skills training for students.2 .Course ObjectivesThrough the study of this course, students1 qualities, skills, knowledge and
23、 abilities obtained are as follows：Objective 1. Master the basic concepts, theories and current status of transnational operations and management, expand the horizon of globalization, and improve the quality of international management;Objective 2. Master the basic knowledge and skills of transnatio
24、nal entry modes, transnational strategic alliance, internal trade, and cross-cultural management in the process of transnational operations;Objective 3. Master the knowledge and skills of multinational enterprise management such as multinational human resource management, multinational enterprise or
25、ganization management, international marketing, corporate R & D internationalization, global operation, etc.3 . Supporting for Graduation RequirementsThe graduation requirements supported by course objectives are mainly reflected in the graduation requirements indices, as follows:Supporting for Grad
26、uation RequirementsCourseObjectivesGraduationRequirementsIndices and Contents Supporting forGraduation RequirementsTeaching TopicsLevel ofSupportIndicesContentsObjective 1Master managementtheory1.1Maste management theoryChapter 1,2HObjective 2Familiar with management functions1.2Familiar with manage
27、ment functionsChapter 3,4,5,6MObjective 3Master managementskills1.3Master management skillsChapter 7,8,9,10LObjective 4Have a global perspective1.4Have a global perspectiveChapter 11,12,13HHI、Basic Course ContentChapter 1 Overview of Multinational Corporations and Multinational OperationsDefinition
28、and role of multinational companies1.1 Multinational operations and their development historyThe impact of multinational companies on the world economyTeaching Requirements: Through this chapter, students are required to grasp the meaning of multinational companies and multinational operations, unde
29、rstand the development history of multinational companies, understand the position and role of multinational companies in the world economy, and analyze the impact of multinational companies on developed and developing countries.Key Points： The role of multinational companiesDifficult Points： the co
30、ncept of transnational operationsChapter 2 Basic Theory of Multinational ManagementTransnational management theory based on international trade zones2.1 Theory of Multinational Management Based on FDITransnational management theory of developing countries and regionsTeaching Requirements: Through st
31、udying in this chapter, students are required to be familiar with the theory of multinational management based on international trade, understand the theory of multinational management based on FDI, and master the theory of multinational management based on developing countries and regions.Key Point
32、s： Multinational Management Theory Based on FDIDifficult Points： Transnational Management Theory of Developing CountriesChapter 3 Transnational Entry ModeExit entry mode3.1 Contract entry modeInvestment entry modeTeaching requirements: Through this chapter, students are required to understand the ba
33、sic model of transnational entry, clarify the advantages and disadvantages of each transnational entry model, master the basic form of contract entry, and understand how to choose the investment model.Key Points: investment entry modeDifficult Points: the difference between various entry modesChapte
34、r 4 Multinational Strategic AllianceConcept of transnational strategic alliance4.1 Characteristics and forms of transnational strategic alliances4.2 Establishment and management of transnational strategic alliancesTeaching requirements: Through this chapter; students are required to grasp the meanin
35、g of transnational strategic alliance and understand the background and motivation of transnational strategic alliance. , Master the form and characteristics of transnational strategic alliances, understand the establishment process and management points of transnational alliances, and understand th
36、e factors that affect the success or failure of transnational strategic alliancesKey Points: Characteristics of transnational strategic alliancesDifficult Points: the concept of transnational strategic alliancesMultinational Mergers and Acquisitions5.1 Concept of cross-border M&ATheoretical analysis
37、 of cross-border mergers and acquisitions5.2 Issues to be noted in cross-border M&ATeaching requirements: Through this chapter, students are required to be familiar with the impact of cross-border mergers and acquisitions on the world economy, understand the types of cross-border mergers and acquisi
38、tions, master the causes of cross-border mergers and acquisitions, understand the characteristics of cross-border mergers and acquisitions, and master the issues that should be noted in cross-border mergers and acquisitions.Key points: the concept of cross-border mergers and acquisitionsDifficult po
39、ints: the theory of transnational mergers and acquisitionsChapter 5 Cross-Cultural ManagementCulture and cross-cultural management6.1 Hofstedes national cultural modelTropinas* Cultural Architecture Theory6.2 Value Orientation Theory and Needs Orientation TheoryTeaching requirements: Through this ch
40、apter, students are required to master the basic concepts of culture and cross-cultural management, understand the basic methods of cross-cultural management, grasp the connotation of each dimension of the national cultural model, understand the connotation of each dimension of the cultural architec
41、ture theory, and apply the six major value orientations to analyse the differences of cultures in different countries theoretically.Key points: the connotation of transnational cultural managementDifficult points: the difference between different cross-text management modelsChapter 6 Transnational B
42、usiness Ethics and Corporate Social ResponsibilityBusiness ethics in transnational operations7.1 Social Responsibility of Multinational EnterprisesInternational Corporate Social Responsibility Rule SystemTeaching requirements: Through this chapter, students are required to understand the meaning of
43、business ethics, master the basic paradigm of ethics, understand the methods of dealing with transnational ethical conflicts, understand the meaning of corporate social responsibility, understand the code of conduct of multinational companies, and master the international corporate social responsibi
44、lity rules system.Key points: the unique social responsibilities of multinational companiesDifficult points: business ethics in transnational operationsChapter 7 Transnational Human Resource ManagementConcept of transnational human resource management8.1 Policy Orientation of Transnational Human Res
45、ource ManagementMain functions of transnational human resource management8.2 Management of expatriatesTeaching requirements: Through this chapter, students are required to master the basic concepts of transnational human resource management, understand the policy orientation of transnational human r
46、esource management, understand the main functions of transnational human resource management, and understand the main contents of expatriate management.Key points: Policy Orientation of Transnational Human ResourcesDifficult points: management of expatriatesChapter 8 Internationalization of R & D an
47、d Technology TransferMotivation and effects of R & D internationalization9.1 Types and trends of R & D internationalizationInternational technology transferTeaching requirements: Through this chapter, students are required to understand the motivation of R & D internationalization, understand the te
48、chnology spillover effect and technology extrusion effect, master the model selection strategy of R & D internationalization, understand the trend of R & D internationalization, grasp the definition of technology transfer, Technology pricing methods and payment methods.Key points: motivation for R & D internationalizationDifficult points: determination of international technology transfer pricesChapter 9 Internal Trade of Multinational EnterprisesInternal trade of multina