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Chapter 6,Transaction Behavior on the Internet,Chapter 6,6.1 Consumer Buying Behavior 6.2 Organizational Transaction Behavior on the Internet 6.3 Electronic Government Procurement,6.1 Consumer Buying Behavior,6.1.1 What is Consumer Buying BehaviorBuying Behavior is the decisive processes and activities of people who are involved in buying and using products.,6.1.1 What is Consumer Buying Behavior,There are three things to be mentioned:（1）Why do consumers have to do purchasing decisions? （2）What are the factors influencing consumer purchases? （3）The changing factors in our society.,