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1、,成都西禾年度公关活动计划,Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types. Supporters say that the ease of use.,201X,阐述，例如：作为成都本土外语培训机构XXEglish目前运营6所校区，预计2015年扩大至12所。面对急速扩张的形式，需要及时被市场听见、看见。扩大XXEglish在成都地区的知晓度，为本年度活动策划和执行的基本
2、任务。(具体项目具体分析不要照抄。),这里写年度主题,201X,PART ONE,PART TWO,PART THREE,PART FOUR,往年回顾,活动分类,活动排期,重点活动,这里说一些类似于“温故知新，从往年的公关活动中总结出了一些经验教训以及一些有价值的数据，为今年的活动做一些背书。”之类的话，自己编吧。,根据不同的节点和周期将全年活动拆分为不同的类型以便于统一策划、宏观调控方便管理，降低执行时的成本。人尽其才，物尽其用。更重要的是为了便于活动效果的的监控与总结。,全年活动设置时间节点及总体安排，长短线结合。维持品牌全年发声。,重要活动节点介绍,PART ONE,往年回顾,这里说一些
3、类似于“温故知新，从往年的公关活动中总结出了一些经验教训以及一些有价值的数据，为今年的活动做一些背书。”之类的话，自己编吧。,Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types. Supporters say that the ease of use of presentation software can save a lot of time for people who
4、otherwise would have used other types.,Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.,Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have use
5、d other types.,Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.,20,13,20,14,也可以写2014上半年,也可以写2014下半年,8,18,15,12,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisqu
6、e nibh dolor, dignissim ac dignissim ut, luctus ac urna.,2013,年度主要数据（活动场次或者参与人数）,8,18,15,12,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna.,2014,年度主要数据（活动场次或者参与人数）,第一季度,第二季度,第三季度,第四季度,第一季度,第二
7、季度,第三季度,第四季度,PART TWO,活动分类,根据不同的节点和周期将全年活动拆分为不同的类型以便于统一策划、宏观调控方便管理，降低执行时的成本。人尽其才，物尽其用。更重要的是为了便于活动效果的的监控与总结。,根据参与人群的不同，可以将公关活动分为四类。,员工内部活动，员工培训、运动会、团队拓展。目的是为了增强凝聚力，培养团队默契，深化企业文化。,公益活动，有条件的企业和团队可以安排公益活动。,参与人群,针对目标受众、潜在客户即非现有客户的公关活动。尝试和不同品牌、机构单位合作，实现资源共享。挖掘潜在客户，扩大市场影响。增强品牌知晓度。强强联合借力打力。,针对既有客户、会员、受众、学员等
8、等的活动。可以是增值服务、会员聚会、折扣待遇等等优惠活动，以达到维系客户关系，为PA续费做铺垫的目的。,A,B,C,D,针对目标受众、潜在客户即非现有客户的公关活动。尝试和不同品牌、机构单位合作，实现资源共享。挖掘潜在客户，扩大市场影响。增强品牌知晓度。强强联合借力打力。,A,方向一Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. A
9、liquam aliquet non massa quis tincidunt.,方向二Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,方向三Lorem ipsum dolor sit amet, consectetur adipiscing eli
10、t. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,针对既有客户、会员、受众、学员等等的活动。可以是增值服务、会员聚会、折扣待遇等等优惠活动，以达到维系客户关系，为PA续费做铺垫的目的。,B,who otherwise would have used other types.who otherwise would have used other types.w
11、ho would have used other types.,方向三,Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.,who otherwise would have used other types.who otherwise would have used other types.who would have used other types.,方向一,方向二,1
12、,2,3,方向一Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,方向二Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere preti
13、um. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,方向三Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis
14、tincidunt.,员工内部活动，员工培训、运动会、团队拓展。目的是为了增强凝聚力，培养团队默契，深化企业文化。,C,公益活动，有条件的企业和团队可以安排公益活动。,D,who otherwise would have used other types.who otherwise would have used other types.who would have used other types.,方向三,Supporters say that the ease of use of presentation software can save a lot of time for peopl
15、e who otherwise would have used other types.,方向一,Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.,方向二,活动规模,根据活动规模的大小，可以将活动分为两类。,小型长线活动,大型主题活动,每月、甚至每周一次。应该是小巧精干，短平快易于操作的小型活动。此类活动作为长线活动持续为品牌发声。,每季度或每月一次，也可持续一段时间，在
16、一定时间内强化发声。,每月、甚至每周一次。应该是小巧精干，短平快易于操作的小型活动。此类活动作为长线活动持续为品牌发声。可每季度或每月设置不同主题，与年度主题相呼应构成全年的主旋律。尽量与其他品牌合作，跨界混搭往往会带来意想不到的收获。最重要的是这样可以大大减小成本，互利多赢。,案例：以湖南卫视为例，天天向上快乐大本营可视为他的长线活动，在固定时段以固定模式出现，虽然每期都有不同的主题或噱头，但执行全是按照统一模板进行，大大提高了可控性，降低了风险，且成本可控。一般企业的试吃活动、品鉴会、试驾活动等等都可看作长线活动。,小型长线活动,每季度或每月一次，也可持续一段时间，在一定时间内强化发声。例
17、如，店庆、周年庆、暑期嘉年华、年会、团拜会、答谢会等等，以大型活动、专题活动为主，在一个大主题、大框架下嵌入多个小型活动，以达到短时间内聚集大量人气的作用。此类活动时间节点很重要，不同行业要根据自身情况慎重策划。,案例：还是以湖南卫视为例，大型活动以我是歌手爸爸去哪最为典型，同时还有春晚、元宵喜乐会、金鹰艺术节、汉语桥等等，都能在短时间内获得大量关注，不同的主题有不同的执行模板、多种应急方案。此类活动大部分企业的公关部门无法独立完成，需要外包给广告公司或公关公司执行，故成本较高。,大型主题活动,PART THREE,活动排期,全年活动设置时间节点及总体安排，长短线结合。维持品牌全年发声。,3月
18、,9月,4月,10月,本月重要节点活动类型大概方向,本月重要节点活动类型大概方向,本月重要节点活动类型大概方向,本月重要节点活动类型大概方向,概述Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,概述Lorem ipsum dolor sit amet
19、, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,概述Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim a
20、c dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,概述Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,5月,11月,6月,12月,本月重要节点活动类型大
21、概方向,本月重要节点活动类型大概方向,本月重要节点活动类型大概方向,本月重要节点活动类型大概方向,概述Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,概述Lorem ipsum dolor sit amet, consectetur adipisci
22、ng elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,概述Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus
23、 ac urna. Aliquam aliquet non massa quis tincidunt.,概述Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,7月,1月,8月,2月,本月重要节点活动类型大概方向,本月重要节点活动类型大概方向,本月重要节
24、点活动类型大概方向,本月重要节点活动类型大概方向,概述Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,概述Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur eleme
25、ntum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,概述Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam alique
26、t non massa quis tincidunt.,概述Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,3月,5月,7月,9月,11月,1月,4月,6月,8月,10月,12月,2月,春季主题活动,暑假主题活动,概述Lorem ipsum dolo
27、r sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,概述Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, d
28、ignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,3月,5月,7月,9月,11月,1月,4月,6月,8月,10月,12月,2月,秋季主题活动,冬季主题活动,概述Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliq
29、uam aliquet non massa quis tincidunt.,概述Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Aliquam aliquet non massa quis tincidunt.,PART FOUR,重点活动,重要活动节点介绍。,3月,5月,7月,9月,11月,1月,4月,6月,8月,10月,12月,
30、2月,五一主题活动,校园迎新活动,光棍节活动,圣诞节活动,情人节活动,国庆节活动,集团十周年庆活动,活动基本信息,活动主题： 活动时间：活动地点：参与人群： 参与人数：200人左右活动基调：高品质 古典 和谐 大气,SUPPORTERS SAY THAT THE EASE,PRESENTATION SOFTWARE CAN SAVE A,SAY THAT THE EASE,Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise wou
31、ld have used other types. Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.
32、,Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types. Supporters say that the ease of use of presentation software can.,活动概述,活动概述,Supporters say that the ease of use of presentation software can save a lot of time f
33、or people who otherwise would have used other types of visual aidhand-drawn or mechanically typeset slides, blackboards or whiteboards.,活动基本信息,Have used other types of visual aidhand-drawn or mechanically typeset slides, blackboards or whiteboards.,活动主题： 活动时间：活动地点：参与人群： 参与人数：200人左右活动基调：高品质 古典 和谐 大气,
34、活动具体内容媒体应用以及落地执行以当月当季实际情况为准及时调整策划方向并制定执行方案,Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types. Supporters say that the ease of use.,成都西禾年度公关活动计划,Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types. Supporters say that the ease of use.,