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1、优质文本试卷代号：2139 中央播送电视大学20042005学年度第二学期“开放专科期末考试英语(商)专业 商务交际英语(1) 试题 2005年7月 注 意 事 项 一、将你的学号、姓名及分校(工作站)名称填写在答题纸的内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得出考场。 二、仔细读懂题目的说明，并按题目要求和答题例如答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效。三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。 I. MULTIPLE CHOICE (10 小题，每题1分，共10分) Choose the letter indicating the best ch
2、oice to complete each sentence or answer each question: 1. In the communication process, which of the following is a major responsibility of the receiver? a. analyzing the sender h. ieading effectively c. assessing the messages environment d. writing an immediate reply 2. Which of the following shou
3、ld be used for a message that is to provide information for a group of people (some are inside the company and some are outside)? a. a letter b. a memorandum c. a report d. any of the above could be correctly used 3. Which of the following is a characteristic of an effective work team? a. Team membe
4、rs are committed to the team and its goals. b.Team members are all well acquainted with each other prior to working together c. The team gets complete support from all levels of management. d. New team members regularly join the team as other team members drop out. 4. What is the objective of a mess
5、age that asks for information about a product? a. To inform b. To request c. To record d. To persuade 5. Which of the following statements promotes goodwill by using courteous words? a. Return your money in the envelope providcd. b. I want my money back because you didnt send the product I requested
6、. c. You made an error on my financial statement. d. Perhaps you overlooked last months statement, as your account is past due.6. The end of the minutes should show the signature of a. the person who presided over the meeting b. the person who sent out the agenda c. the person who recorded the minut
7、es d. the person who heads the company7. The heading of a memo in traditional format consists of a. TO, FROM, DATE, and TOPIC lines b. TO, FROM, DATE, and SUBJECT lines e. TO, FROM, DATE, and DISTRIBUTION lines d. TO, FROM, SUBJECT, and DISTRIBUTION lines8. Which of the following would be the best b
8、eginning for an acknowledgment? a. Thank you for your order. Your business is sincerely appreciated. b. Here at ABC Company, we sincerely appreciate your business. c. Your letter came to me today. d. I received your order for 15 speaker sets.9, Which of the following should be part of an information
9、al report? a. facts b. conclusions e. recommendations d. all of the above10. Which of the following is a supplementary part of a formal report? a. executive abstract b. bibliography e. table of contents d. all of the above. . TRUE / FALSE (10小题，每题1分，共10分)Write a T in the space provided if the statem
10、ent is true. Write an F in the space if thestatement is false. Your judgment should be based on your understanding of the coursebook. _-11. Software that is easy to use is described asuser friendly. _-_12. Using abbreviations helps keep messages short and, therefore, makes them more understandable f
11、or someone Who does not speak or: read English fluently. _13. Word processing is the same as information processing._ 14. The direct-indirect order is best when the writer has both positive and negative messages to communicate._15. The language in business conversations is always more formal than th
12、e language used in other conversations._16. The hard copy of a memo or e-mail is sometimes filed and later retrieve to provide a record of a specific decision. _17. Claim letters are designed to be negative letters because they must persuade the receiver to do what the sender wants. _18. For the rea
13、sons of the negative message to be effective, they must be sender-oriented._19. A hypothesis is a possible explanation of a problem._20. Both a memo of transmittal and a letter of transmittal can be used for informal reports. . ERROR CORRECTION(10 分) Rewrite the following short paragraph by identify
14、ing all errors and correcting them:Thank you for post the announcement for incentive awards in our department. I would like enter the competition with some suggestion that could increase line. produetion by perhapsas many as 50 percent. Please let me know when can we get together to discuss the idea
15、s. Thanks.; READING COMPREHENSION (10 小题，每题2分，共20分) read the following tw6 passages and answer the questions. Passage One: Speed, efficiency and time. In the world of business these concepts are inescapable Cnstomers demand faster and better service. Managers demand more from their employees in less
16、 time. But are speed and efficiency really what they want? As with anything, there are tradeoffs (权衡). More speed often brings higher costs. More efficiency often leads to less direct contact with customers. As the saying goes, Be careful of what you ask for; you may get it.We spoke recently with a
17、manager at a manufacturing company who had just finished a year-long analysis on how decreasing delivery time to their customers led to increased customer complaints. Over an 18-month period, they had successfully lowered the time shipments took to get to the customer. What the manager discovered, h
18、owever, was that during those 18 months, employees and management were so concerned with time reduction that other issues fell by the wayside. In hindsight (后见之明),he now recognizes that they may have been able to accomplish both goals at the same time. As a result of their focus on delivery time, cu
19、stomer complaints rose by 35 percent and sales were off by 20 percent. He attributes much of that decrease to the one-goal focus. The company is now attempting to learn from its mistakes and to rebuild customer service while keeping distribution time at its current levels. Their experience teaches a
20、 lesson that many of us might keep in mind. 26. Speed, efficiency and time are a. important for both customers and companies. b. concerns of business only. c. important at the managerial level.27. How many months did the study last? a. Twelve b. Eighteen c. Thirty five28. What mistake did the compan
21、y make? a. It concentrated on both time and service. b. Service was not considered as important as time. c. Marketing became the most important factor.29. Customer service complaints and sales a. initially rose but them fell sharply. b. both fell significantly. c. moved in opposite directions.30. Wh
22、en did the manager realize the importance of customer service? a. At the beginning of the project. b. After the project. e. In the middle of the Project.Passage Two: Technology is the application of knowledge to production. Thanks to moderntechnology, we have been able to increase greatly the effici
23、ency of our work force. newmachines and new methods have helped cut down time and expense while increasing overalloutput. This has meant more production and higher standard of living. For most of us inAmerica, modern technology is thought of as the reason why we have cars and televisionsets. However
24、, teehnol0gy has als0 increased the amount Of food available to us, by meansof modern farming machinery and animal breeding techniques, and has extended our life spanvia medical technology. Will mankind continue to live longer and have a higher quality of life? In large measure the answer depends on
25、 technology and our ability to use it wisely. If we keep progress as we have over the past fifty years, the answer is definitely yes. The advantage technology depends upon research and development, and the latest statistics showrt that the United States is continuing to pump billions of dollars annu
26、ally into such efforts, so while we are running out of some scarce resources, we may well find technological substitutes for many of them through our research programs.Therefore, in the final analysis, the three major factors of production (land, labor and capital) are all influenced by technology.
27、When we need new skills on teehniques in medicine, people will start developing new technology to meet those needs. As equipmentproves to be slow or inefficient, new machines will be invented. Technology responds to ourneeds in helping us maintain our standard of living.31. Which of the following is
28、 the main idea of the passage? a. Modern technology is the key to the improvement of living standard. b. The three major factors of production _land, labor and capital are influenced bytechnology. c. Technology is the response to our needs.32.The improvement of technology relies on a. cars and telev
29、ision b. research and development c. people s living standard33. Which of the following is not true about natural resources? a. People are running out of some resources. b. Natural resources are limited and cannot meet the needs of mankind. c. We need not worry about resources; technology can solve
30、all the problems.34. According to the passage, people can live a long life with the help of a. Higher quality of life b. Medical technology c. Modern farming machinery35. From the passage, we can infer that this article is probably a. a part of introduction to American business b. followed by a pass
31、age about factors of production c. both a and b _. TRANSLATION3段短文，每段短文5分，共15分Translate the following passages into Chinese:36. Your ability to establish and build relationships affects every aspect of your life. Whether in your social, academic, or professional life, this ability determines the dep
32、th of your relationships with your friends, loved ones, iamiiy, classmates, and coworkers. 37. Memos are messages that supervisors and peers will use to judge your on-the-job performance; therefore, use them with care. Also, choose carefully the people to whom you send these internal documents. The
33、content and tone of y0ur memos must not be offensive to anyone. Knowing how and when to use memos is critical to success in your career.38. Communication is receiver-oriented; therefore, senders should view messages from the receivers perspective. This perspective helps the sender obtain the desired
34、 response from the receiver. WRITING (35分)39. According to the given facts, format a business envelope: (5分)The sender: Mr. Lynn Mackintosh, Sales Marketing Division Of Precise Ihstruments, Inc. 202 37th Street, New York, NY, U, S. A. 10018 Tel: (020)2000000 Fax: (020)2000001 The receiver: Mr. Ai Zh
35、iguo, Managing Director of Overseas Trading Co. Ltd.2545 Xizang Road, Shanghai China 20001040. Write a correctly laid out memo according to the following situation. (10 分)You work in the head office of Wood Garages, Urban Road, Altruncham, Cheshir WA15 8BH. The office manager is Mr. Francis Davis: M
36、r. Davis is rather concerned that the arrangement for the annual Staff dinner is not finalized. He asks you to take over the organization. He suggests that you seiad a memo to all the section and department heads, reminding then of the function and asking them to let you know who is going to attend
37、from their section/department. Youmake the following list of poinis to be included: Dress informal (smart); partner/guest Welcome; RsVP by 11 May (latest!) Who is coming? Any vegetarian/special diets7 Place: Royal Hotel Restaurant; 7:30 p.m for 8 p. m. 18 Mays Meal free (pay for wine / drinks) 41. W
38、rite a letter according to the situation below, using the block format and open punctuation. (20 分) Situation: You are the marketing manager of the Expert Marketing Consultants, 21 Blackett Street, Manchester, MCI 3PQ, A company which manufactures balloons carrying advertising slogans has asked you
39、to organize a display of its products for one week in the lobby of a local hotel. From the offices of your marketing consultancy, write a letter to the manager of Hotel Grande, 13 Force Street, Manchester MC3 7NJ. Explain that you would like to rent a space in his hotel lobby. Specify the sort of di
40、splay stand you would llke to erect and other necessary details. Make up any information necessary for this letter.试卷代号：2139中央播送电视大学20042005学年度第二学期“开放专科期末考试英语(商)专业 商务交际英语(1) 试题答案及评分标准(供参考)2005年7月IMULTIPLECHOICE(10小题，每题1分，共10分) Choosethe 1etter indiccating the best choice tO complete each sentence Or
41、 answere each question： 1b 2 c 3 a 4 b 5 d 6 c 7 b 8 d 9 a 10 b TRUEFALSE(10小题，每题1分，共10分) Write aT in the space provided if the statement is trueWrite an F in the space if the statement iS false. 11T 12F 13F 14T 15F 16T 17F 18F 19T 20T ERRORCORRECTION(10分) Rewritethef0110wingshortparagraphby identif
42、yingallerrorsandcorrectingthem； Thank you fOr posting the announcement fOr incentive awards in Our department I would like tOenterthe competition with some suggestions that could increase line production by perhaps asmuch as 50 percent Please let me know when we car get together tO discuss these ide
43、asThanks 评分标准： 短文中有5个错，找出错误5分；改正错误5分。 READINGCOMPREHENSION(10小题，每题2分，共20分) Readthef0110wingtwo passagesandanswerthe questions Passage One： 26a 27a 28b 29c 30b Passage TwO： 31a 32b 33；c 34b 35CVTRANSLATION(3段短文，每段5分，共15分) Translate the following passages into Chinese： 36Your ability tO establish and
44、build relationships affects every aspect Of your lifeWhetherinyour social，academic，Orprofessional life，this ability determines the depth Of your relationshipswithyourfriends，lovedones，family，classmates，andcoworkers 建立关系的能力会影响到你生活的各个方面。不管是在社交、学业和职业方面，这种能力都决定着你与你的朋友、你所爱的人、你的家人、同学、同事的关系的紧密程度。37Memos are messages that supervisors and peers will use tOjudge your on-the-JObperformance；therefore，use themwithcareAlso，choose carefully the people tO whomyou send