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1、商业模式画布模板第1页，本讲稿共19页 系统反映反映您的商业模式第2页，本讲稿共19页4个视角第3页，本讲稿共19页提供提供什么什么?http:/Www.BizModel.OrG第4页，本讲稿共19页提供提供什么什么?为谁为谁提供提供?http:/Www.BizModel.OrG第5页，本讲稿共19页提供提供什么什么?为谁为谁提供提供?如何如何提供提供?http:/Www.BizModel.OrG第6页，本讲稿共19页提供提供什么什么?为谁为谁提供提供?如何如何提供提供?成本成本多少多少?收益收益多少多少?http:/Www.BizModel.OrG第7页，本讲稿共19页9个构造块http:/
2、Www.BizModel.OrG第8页，本讲稿共19页提供提供什么什么?为谁为谁提供提供?如何如何提供提供?成本成本多少多少?收益收益多少多少?http:/Www.BizModel.OrG第9页，本讲稿共19页提供提供什么什么?为谁为谁提供提供?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分http:/Www.BizModel.OrG第10页，本讲稿共19页WHAT?WHO?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGM
3、ENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分http:/Www.BizModel.OrG第11页，本讲稿共19页WHAT?WHO?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMEN
4、TS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道http:/Www.BizModel.OrG第12页，本讲稿共19页WHAT?WHO?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTS
5、CLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道http:/Www.BizModel.OrG第13页，本讲稿共19页WHAT?WHO?如何如何提供提供?成本成本多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CL
6、IENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张http:/Www.BizModel.OrG第14页，本讲稿共19页WHAT?WHO?如何如何提供提供?成本成本多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENT
7、SEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTS
8、SEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资源关键资源http:/Www.BizModel.OrG第15页，本讲稿共19页WHAT?WHO?如何如何提供提供?成本成本多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益
9、来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资源关键资源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键活动关键活动http:/Www.BizModel.OrG第16页，本讲稿共19页WHAT
10、?WHO?HOW?成本成本多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGME
11、NTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资源关键资源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键活动关键活动CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS伙伴网络伙伴网络http:/Www.BizModel.OrG第17页，本讲稿共19页WHAT?WHAT?WHO?WHO?HOW?HOW?$
12、?$?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS成本结构成本结构CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTS
13、EGMENTSSEGMENTS关键资源关键资源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键活动关键活动CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS伙伴网络伙伴网络http:/Www.BizModel.OrG第18页，本讲稿共19页 您会如何使用 商业模式画布?第19页，本讲稿共19页