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1、货运公司工作总结 inthefinalinstallmentofthethree-partseries(viewpartsoneandtwohere),hongkongaircargoterminalsltd.managingdirectormarkwhiteheadandemiratesairlinersquo;sdivisionalseniorvicepresident,cargo,rammenendiscussthepastyearandtheirprojectionsfor2012. whatwasthemostsignificantstorylineof2011。 markwhite
2、head:amidthejapanesetsunamianditscommercialaftershocks,thenewzealandearthquake,squabbleswiththetransportationsecurityadministrationoverdeadlinestomeettheirheightenedsecurityrequirementsandtheongoingsagaofsurcharges,thedominantstorylineforusin2011wasfallingtonnagesonmajorroutesparticularlythoseoutofh
3、ongkong. butwearenotconvincedthatthisswathofnegativecoverageisreallyjustifiedwefeeltherehavebeentoomanycomparisonsto2010,leadingtotheimpressionthat2011hasturnedouttobemuchworsethanitshould.inhactlrsquo;sowncase,wecouldfallfartherandyetstillbeatourpreviouspeakof2007,whichwouldbenosmallachievement. 20
4、10wasapost-recessionbouncefueledbyglobalrestocking,soitwasalwaysgoingtobehardtobeat.butmanyintheaircargoindustrythought2010wasasignofevenbetterthingstocomeandbudgetedforincrementalgrowthin2011.theynowhaveamajorproblem. rammenen:themarketslowdownis,obviously,thetopicthathasdominatedtheindustry.butwha
5、tismostremarkableabout2011isthenumberanddiversityoffactorsthatcontributedtotheslowdown.naturaldisasters,suchasthetsunamiinjapanandthethaifloods,weremajoreventsthatnotonlyimpactedexportsandimportsinthosecountriesdirectly,butalsohitglobalsupplychains.productionlinesinfactorieswerehaltedduetothesuddens
6、hortageofvitalcomponents. economicinstabilityhasalsobeenasignificantissue,withthevariouscrisesacrosseuropeandthepoliticalizationofthedeficitceilingintheu.s.allrockingconsumerconfidence.wealsocanrsquo;tforgetthesustainedhighcostoffuel,whichisanongoingchallengefortheaircargoindustry.ontheplusside,itwa
7、sgoodtoseetheboeing747-8fenterservice,whilethearabspringheraldsanewbeginningformanybusinessesintheregionandwillstimulateinternationaltrade. whatlessonshaveyoulearnedin2011thatwillhelpyouhaveasuccessful2012。 menen:youcannevertrustforecasts.oldrulesdonrsquo;tapply,andthenewruleshavenrsquo;tbeenwritten
8、.theindustryisbecominglesspredictableeveryyear,withmoreandmorechallengesarising.ofcourse,thepriceofoilisalwayssomethingwehavetocontendwith,but,worryingly,naturaldisastersseemtobehappeningatamorefrequentrate,whileincreasinglymorenationaleconomiesarestruggling.wearecontinuallylearning,andeverychalleng
9、ehelpsusbecomebetterpreparedtomanagewhatevernewchallenges2012brings. whitehead:asarelativenewcomertothisindustry(ibecamehactlrsquo;smanagingdirectorinseptember2010),butalong-termobserverofotherswhileworkingataseniorlevel,ihavequicklylearnedhowsensitiveaircargoistothehealthoftheglobaleconomyandhowrea
10、ctiveitistoconsumerdemand. aircargoisabusinessthatcanboominresponsetothereleaseofasingle,newpieceofconsumertechnology(i.e,theiphone4,thelatestplaystationorthekindle)orcrashbecausefearsofdefaultsinonesmalleconomyhavethreatenedtoupsetthecurrencyof16others.inowrealizethatthemajorstrengthofaircargoitsab
11、ilitytorespondtosuddenchangesinconsumerdemandisalsoitsmajorweakness. irsquo;mdevelopingtheviewthatanypredictioninaircargoispointlessifitrsquo;sbasedonlyonarecentorshort-livedtrend(liketheonedisplayedin2010),ratherthantheextrapolationofalong-termpicturethathasbeenprovenrightbyhistory.youcouldsaythatt
12、hisrisksmissingthenextmajoropportunity,butidonrsquo;tthinkso.itavoidstheequallyseriousriskofassuminglotsofadditionaloverheadthatcouldquicklybecomeamillstoneifpredictionsfallshort. 内容总结(1)货运公司工作总结 inthefinalinstallmentofthethree-partseries(viewpartsoneandtwohere),hongkongaircargoterminalsltd.managingdirectormarkwhiteheadandemiratesairlinersquo