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1、seoftheacci dent,i nadditiontoitsownresponsibility,andaccountability;18open-pitmineprotection,includingbarbedwireorfence sagainstmoredrillingor headtovisit;19winteropenpitminestaffcottoncapshavesmallears,summerrainhattopreventprejudicetothehearing,affectsafety.SafetyCommitteeforguaranteesecurityprod
2、uctiona ndworkerspersonalsecurity,guaranteenationalpropertynotbyloss,preventvariousacci dentofoccurred,accordingtosafetyworkneed,compositionopenminesafetyCommittee,membersfollowing:Director:ManagerDeputyDirector:SecurityDeputyManager(Executive)productionDeputyManagerelectromecha nicalDeputyManagerCh
3、i efEngineermembers:productiontechnol ogyChief,andSecurity Chief,andelectromechanicaltransportChief,andcontrolroomDirector,andtheconstructionteamheadofficesetinse curitysectionsafetyaccidentSurveyCommitteeforin-depthimplementimplementationPeoplesRepublicofChina Lawonpr oductionsafety,theestablishmen
4、tofopen-pitminesafetyaccidentinvestigationBoard,responsiblefortheacci dentsintheorganizerescue,timelyandaccurateidentificationofthecause oftheacci dentandthenat ureoftheaccidentandt heresponsibility,summarizethelessonslearnedfrom,proposecorre ctivemeasures,andtoputforwardopinionsofthoseresponsiblefo
5、rtheacci dent.Membersareasfollows:Directors:DeputyDirector,Manager:SecurityDeputyDirector(General),DeputyChiefEngineer,DeputyManagerofthemineelectromechanicalmembers:productiontechnologysectionchief,Chief,Chiefofsecurity,mechanicalandelectricaltransport,con电子商务实训教学大纲课程名称：电子商务性质：专业外延课适用专业：市场营销开课时间：第四
6、学期学时：34 理论 16 实训 18 一、专业实训目的或目标本专业旨在培养德、智、体、美全面发展，适应21 世纪社会经济发展和社会主义现代化建设需要，适应本地经济发展需要，具有计算机网络技术、商务基础理论，良好的专业操作技能，既懂信息技术，又懂现代商务的高素质技能型高等职业技术人才，具有更新知识、自我发展的自觉能力和不断创新的能力，具有网络营销与策划能力。通过实训达到以下目标：1、能够完成网上银行的申请与电子支付工作2、能够在网上开店并经营网店工作3、能够在网上注册企业、并完成企业间电子交易工作4、能够采用多种网络营销手段推广企业和进行网络营销工作。二、专业实训性质及任务性质：在各专业教学计
7、划中，本大纲处于学生的第四学期，属于专业外延课程，教授电子商务理论教学与电子商务实践练习，是学生接受本专业课职业技能训练的重要环节。名师资料总结-精品资料欢迎下载-名师精心整理-第 1 页，共 8 页 -seoftheacci dent,i nadditiontoitsownresponsibility,andaccountability;18open-pitmineprotection,includingbarbedwireorfence sagainstmoredrillingor headtovisit;19winteropenpitminestaffcottoncapshavesmal
8、lears,summerrainhattopreventprejudicetothehearing,affectsafety.SafetyCommitteeforguaranteesecurityproductiona ndworkerspersonalsecurity,guaranteenationalpropertynotbyloss,preventvariousacci dentofoccurred,accordingtosafetyworkneed,compositionopenminesafetyCommittee,membersfollowing:Director:ManagerD
9、eputyDirector:SecurityDeputyManager(Executive)productionDeputyManagerelectromecha nicalDeputyManagerChi efEngineermembers:productiontechnol ogyChief,andSecurity Chief,andelectromechanicaltransportChief,andcontrolroomDirector,andtheconstructionteamheadofficesetinse curitysectionsafetyaccidentSurveyCo
10、mmitteeforin-depthimplementimplementationPeoplesRepublicofChina Lawonpr oductionsafety,theestablishmentofopen-pitminesafetyaccidentinvestigationBoard,responsiblefortheacci dentsintheorganizerescue,timelyandaccurateidentificationofthecause oftheacci dentandthenat ureoftheaccidentandt heresponsibility
11、,summarizethelessonslearnedfrom,proposecorre ctivemeasures,andtoputforwardopinionsofthoseresponsiblefortheacci dent.Membersareasfollows:Directors:DeputyDirector,Manager:SecurityDeputyDirector(General),DeputyChiefEngineer,DeputyManagerofthemineelectromechanicalmembers:productiontechnologysectionchief
12、,Chief,Chiefofsecurity,mechanicalandelectricaltransport,con任务：使学生接受电子商务职业、技能的训练，提高在企业电子商务方面的动手能力和分析问题、解决问题的能力。三、实训项目及学时、进程、学分实践教学环节学时理论实践电子商务概论34 16 18 实训 1：计算机基础4 2 2 实训 2:商务概论4 2 2 实训 3:商务模拟8 4 4 实训 4:网页制作8 4 4 实训 5：网络营销6 2 4 实训 6：淘宝网开店4 2 2 四、实训项目要点及要求实训 1：计算机基础随着计算机科学与技术的飞速发展，计算机普遍的运用于各行各业，本课程开课
13、之始就是计算机知识的入门课程，内容包含计算机的基础知识、基本概念和基本操作技能，实用软件的使用和计算机应用领域的前沿知识，为学生熟练使用计算机和进一步学习计算机有关知识打下基础。实训目标或基本要求：通过学习使学生掌握计算机基本理论知识，掌握通过计算机查询信息、获取信息、处理信息的技能，培养学生信息处理能力、创新能名师资料总结-精品资料欢迎下载-名师精心整理-第 2 页，共 8 页 -seoftheacci dent,i nadditiontoitsownresponsibility,andaccountability;18open-pitmineprotection,includingbarb
14、edwireorfence sagainstmoredrillingor headtovisit;19winteropenpitminestaffcottoncapshavesmallears,summerrainhattopreventprejudicetothehearing,affectsafety.SafetyCommitteeforguaranteesecurityproductiona ndworkerspersonalsecurity,guaranteenationalpropertynotbyloss,preventvariousacci dentofoccurred,acco
15、rdingtosafetyworkneed,compositionopenminesafetyCommittee,membersfollowing:Director:ManagerDeputyDirector:SecurityDeputyManager(Executive)productionDeputyManagerelectromecha nicalDeputyManagerChi efEngineermembers:productiontechnol ogyChief,andSecurity Chief,andelectromechanicaltransportChief,andcont
16、rolroomDirector,andtheconstructionteamheadofficesetinse curitysectionsafetyaccidentSurveyCommitteeforin-depthimplementimplementationPeoplesRepublicofChina Lawonpr oductionsafety,theestablishmentofopen-pitminesafetyaccidentinvestigationBoard,responsiblefortheacci dentsintheorganizerescue,timelyandacc
17、urateidentificationofthecause oftheacci dentandthenat ureoftheaccidentandt heresponsibility,summarizethelessonslearnedfrom,proposecorre ctivemeasures,andtoputforwardopinionsofthoseresponsiblefortheacci dent.Membersareasfollows:Directors:DeputyDirector,Manager:SecurityDeputyDirector(General),DeputyCh
18、iefEngineer,DeputyManagerofthemineelectromechanicalmembers:productiontechnologysectionchief,Chief,Chiefofsecurity,mechanicalandelectricaltransport,con 力、计算机学习能力，归纳起来即为“面向个体，夯实基础，提高能力，培养创新”。通过本课程学习，应达到：1、具备计算机科学和信息技术的最基本理论和基本常识。2、具有微型计算机的基本常识。3、较为熟练地掌握具有代表性、使用广泛的WindowsXP操作系统及办公自动化软件Office 2003的常用组件（
19、Word、Excel、Powerpoint）的使用方法。4、能够利用计算机网络实现资源共享，通过 Internet获取和发布信息。实训 2：商务概论通过学生动手实验，使学生了解电子商务各模块的流程以及操作过程，并对电子商务的特点和应用领域有感性的认识，达到对电子商务熟练操作的要求。实训目标或基本要求：通过电子商务实训模拟实验软件上的操作步骤，使学生能够将理论和实际结合学会课本上的和软件上的内容。通过模拟软件上的操作平台和提示操作步骤进行练习，使学生能体会到电子商务系统的真实运营情况。在练习中要掌握如下内容：1、电子商务基本操作2、网上银行服务名师资料总结-精品资料欢迎下载-名师精心整理-第 3
20、 页，共 8 页 -seoftheacci dent,i nadditiontoitsownresponsibility,andaccountability;18open-pitmineprotection,includingbarbedwireorfence sagainstmoredrillingor headtovisit;19winteropenpitminestaffcottoncapshavesmallears,summerrainhattopreventprejudicetothehearing,affectsafety.SafetyCommitteeforguaranteese
21、curityproductiona ndworkerspersonalsecurity,guaranteenationalpropertynotbyloss,preventvariousacci dentofoccurred,accordingtosafetyworkneed,compositionopenminesafetyCommittee,membersfollowing:Director:ManagerDeputyDirector:SecurityDeputyManager(Executive)productionDeputyManagerelectromecha nicalDeput
22、yManagerChi efEngineermembers:productiontechnol ogyChief,andSecurity Chief,andelectromechanicaltransportChief,andcontrolroomDirector,andtheconstructionteamheadofficesetinse curitysectionsafetyaccidentSurveyCommitteeforin-depthimplementimplementationPeoplesRepublicofChina Lawonpr oductionsafety,thees
23、tablishmentofopen-pitminesafetyaccidentinvestigationBoard,responsiblefortheacci dentsintheorganizerescue,timelyandaccurateidentificationofthecause oftheacci dentandthenat ureoftheaccidentandt heresponsibility,summarizethelessonslearnedfrom,proposecorre ctivemeasures,andtoputforwardopinionsofthoseres
24、ponsiblefortheacci dent.Membersareasfollows:Directors:DeputyDirector,Manager:SecurityDeputyDirector(General),DeputyChiefEngineer,DeputyManagerofthemineelectromechanicalmembers:productiontechnologysectionchief,Chief,Chiefofsecurity,mechanicalandelectricaltransport,con3、电子商务模式 C2C模式4、电子商务模式 B2C模式5、电子商
25、务模式 B2B模式6、网络营销7、电子商务安全实训 3：商务模拟本实训包括电子商务入门、电子商务实用技术基础、网上支付与交易安全、企业站点建设、网络营销、网上购物与网上开店。实训目标或基本要求：通过电子商务实训模拟实验软件上的操作步骤，使学生能够将理论和实际结合学会课本上的和软件上的内容。通过模拟软件上的操作平台和提示操作步骤进行练习，使学生能体会到电子商务系统的真实运营情况。在练习中要掌握如下内容：1、B2C、C2C、B2B三种交易模式2、物流管理3、网络营销4、网上银行与支付5、企业内部管理6、CA认证中心管理7、EDI中心管理名师资料总结-精品资料欢迎下载-名师精心整理-第 4 页，共
26、8 页 -seoftheacci dent,i nadditiontoitsownresponsibility,andaccountability;18open-pitmineprotection,includingbarbedwireorfence sagainstmoredrillingor headtovisit;19winteropenpitminestaffcottoncapshavesmallears,summerrainhattopreventprejudicetothehearing,affectsafety.SafetyCommitteeforguaranteesecurit
27、yproductiona ndworkerspersonalsecurity,guaranteenationalpropertynotbyloss,preventvariousacci dentofoccurred,accordingtosafetyworkneed,compositionopenminesafetyCommittee,membersfollowing:Director:ManagerDeputyDirector:SecurityDeputyManager(Executive)productionDeputyManagerelectromecha nicalDeputyMana
28、gerChi efEngineermembers:productiontechnol ogyChief,andSecurity Chief,andelectromechanicaltransportChief,andcontrolroomDirector,andtheconstructionteamheadofficesetinse curitysectionsafetyaccidentSurveyCommitteeforin-depthimplementimplementationPeoplesRepublicofChina Lawonpr oductionsafety,theestabli
29、shmentofopen-pitminesafetyaccidentinvestigationBoard,responsiblefortheacci dentsintheorganizerescue,timelyandaccurateidentificationofthecause oftheacci dentandthenat ureoftheaccidentandt heresponsibility,summarizethelessonslearnedfrom,proposecorre ctivemeasures,andtoputforwardopinionsofthoseresponsi
30、blefortheacci dent.Membersareasfollows:Directors:DeputyDirector,Manager:SecurityDeputyDirector(General),DeputyChiefEngineer,DeputyManagerofthemineelectromechanicalmembers:productiontechnologysectionchief,Chief,Chiefofsecurity,mechanicalandelectricaltransport,con 实训 4：网页制作本课程的实训目标和基本要求：通过案例使学生学习网站建设、
31、网页制作方面技能，使学生掌握静态网页与动态网页的制作技巧。使学生能够搭建网站结构和制作标准的网页。同时培养学生的美术能力。通过案例使学生掌握如下内容：1、网页页面的表格组织技术2、表格的属性3、层的运用4、超链接的创建5、图片的加入6、建立站点并管理站点7、框架网页的建立8、表单网页的创建9、图文混排10、在网页中加入动画实训 5：网络营销网络营销实训是电子商务课程中重要的组成部分。开设本实训的目的是使学生充分利用对电子商务课程理论知识及技术知识，从事网络营销工作，为电子商务的实践和应用提供较全面的方法与指导。1、基本技能训练：老师通过安排学生任务、监督学生执行过程、评价执行结果来实名师资料总
32、结-精品资料欢迎下载-名师精心整理-第 5 页，共 8 页 -seoftheacci dent,i nadditiontoitsownresponsibility,andaccountability;18open-pitmineprotection,includingbarbedwireorfence sagainstmoredrillingor headtovisit;19winteropenpitminestaffcottoncapshavesmallears,summerrainhattopreventprejudicetothehearing,affectsafety.SafetyCo
33、mmitteeforguaranteesecurityproductiona ndworkerspersonalsecurity,guaranteenationalpropertynotbyloss,preventvariousacci dentofoccurred,accordingtosafetyworkneed,compositionopenminesafetyCommittee,membersfollowing:Director:ManagerDeputyDirector:SecurityDeputyManager(Executive)productionDeputyManagerel
34、ectromecha nicalDeputyManagerChi efEngineermembers:productiontechnol ogyChief,andSecurity Chief,andelectromechanicaltransportChief,andcontrolroomDirector,andtheconstructionteamheadofficesetinse curitysectionsafetyaccidentSurveyCommitteeforin-depthimplementimplementationPeoplesRepublicofChina Lawonpr
35、 oductionsafety,theestablishmentofopen-pitminesafetyaccidentinvestigationBoard,responsiblefortheacci dentsintheorganizerescue,timelyandaccurateidentificationofthecause oftheacci dentandthenat ureoftheaccidentandt heresponsibility,summarizethelessonslearnedfrom,proposecorre ctivemeasures,andtoputforw
36、ardopinionsofthoseresponsiblefortheacci dent.Membersareasfollows:Directors:DeputyDirector,Manager:SecurityDeputyDirector(General),DeputyChiefEngineer,DeputyManagerofthemineelectromechanicalmembers:productiontechnologysectionchief,Chief,Chiefofsecurity,mechanicalandelectricaltransport,con现教学。任务以工作流定义
37、的方式给出。包括：信息发布（供求信息平台、分类广告、黄页服务、网络社区等以及利用网上商店与网上拍卖）、搜索引擎营销、网络广告、Email 营销等。2、网站综合营销实验：以建设营销网站为主线，综合运用营销工具，实现特定营销的目标。企业网站有两种基本形式：信息发布型和在线销售型。工具包括：搜索引擎营销、网络广告、Email 营销等。教学采用虚实结合、局域网和互联网结合的方式，不同的营销工具和方法的综合应用目标决定营销课程训练的结合方式和结合程度。3、营销专项训练让学生掌握专业网络营销服务提供商们所使用得内部系统，提升就业竞争力，了解系统特点，让学生的就业方向更突出.更具体。实训 6：淘宝网开店淘宝
38、网店经营是电子商务课程中网店经营领域的核心内容，其所培养的CtoC 网店经营能力是电子商务专业销售推广模块的核心能力。通过 CtoC 网店经营相关知识的传授与技能的培养，学生能掌握网店经营的基本理论以及网络店铺方案设计与制作技巧；获得相应的学习能力、应用能力、创造能力；同时获得创新能力、创业意识、团队协作和沟通交流能力。项目实训目标:通过学习使学生掌握开办网店的完整步骤，从开店前的调研，注名师资料总结-精品资料欢迎下载-名师精心整理-第 6 页，共 8 页 -seoftheacci dent,i nadditiontoitsownresponsibility,andaccountability
39、;18open-pitmineprotection,includingbarbedwireorfence sagainstmoredrillingor headtovisit;19winteropenpitminestaffcottoncapshavesmallears,summerrainhattopreventprejudicetothehearing,affectsafety.SafetyCommitteeforguaranteesecurityproductiona ndworkerspersonalsecurity,guaranteenationalpropertynotbyloss
40、,preventvariousacci dentofoccurred,accordingtosafetyworkneed,compositionopenminesafetyCommittee,membersfollowing:Director:ManagerDeputyDirector:SecurityDeputyManager(Executive)productionDeputyManagerelectromecha nicalDeputyManagerChi efEngineermembers:productiontechnol ogyChief,andSecurity Chief,and
41、electromechanicaltransportChief,andcontrolroomDirector,andtheconstructionteamheadofficesetinse curitysectionsafetyaccidentSurveyCommitteeforin-depthimplementimplementationPeoplesRepublicofChina Lawonpr oductionsafety,theestablishmentofopen-pitminesafetyaccidentinvestigationBoard,responsiblefortheacc
42、i dentsintheorganizerescue,timelyandaccurateidentificationofthecause oftheacci dentandthenat ureoftheaccidentandt heresponsibility,summarizethelessonslearnedfrom,proposecorre ctivemeasures,andtoputforwardopinionsofthoseresponsiblefortheacci dent.Membersareasfollows:Directors:DeputyDirector,Manager:S
43、ecurityDeputyDirector(General),DeputyChiefEngineer,DeputyManagerofthemineelectromechanicalmembers:productiontechnologysectionchief,Chief,Chiefofsecurity,mechanicalandelectricaltransport,con 册淘宝会员，开通网上银行，发布商品，直到完成第一笔交易。以及在建起自己的淘宝网店后，如何通过经营实现盈利，如何控制成本，如何把生意做大做强等。项目一、店铺定位项目二、注册开店项目三、发布商品项目四、装修店铺项目五、线上管
44、理项目六、线下管理项目七、售后服务项目八、店铺推广项目九、综合实训五、设备、场地条件说明为适应培养电子商务应用型人才的需求，并满足实训教学的需要，电子商务实训资源的硬件环境必须具备较高的水平，要求尽可能采用最先进的仪器设备，并具有兼容性和可扩充性，以适应不同的实训目的和业务需求。（一）电子商务实训硬件环境的搭建。（二）电子商务实训软件的配备。实训软件可分为基础平台和应用软件两部分。其中基础平台主要安装有操作系统Windows XP、中文 Office2003、Dreamweaver、Flash 等。而电子商务应用软件的配名师资料总结-精品资料欢迎下载-名师精心整理-第 7 页，共 8 页 -s
45、eoftheacci dent,i nadditiontoitsownresponsibility,andaccountability;18open-pitmineprotection,includingbarbedwireorfence sagainstmoredrillingor headtovisit;19winteropenpitminestaffcottoncapshavesmallears,summerrainhattopreventprejudicetothehearing,affectsafety.SafetyCommitteeforguaranteesecurityprodu
46、ctiona ndworkerspersonalsecurity,guaranteenationalpropertynotbyloss,preventvariousacci dentofoccurred,accordingtosafetyworkneed,compositionopenminesafetyCommittee,membersfollowing:Director:ManagerDeputyDirector:SecurityDeputyManager(Executive)productionDeputyManagerelectromecha nicalDeputyManagerChi
47、 efEngineermembers:productiontechnol ogyChief,andSecurity Chief,andelectromechanicaltransportChief,andcontrolroomDirector,andtheconstructionteamheadofficesetinse curitysectionsafetyaccidentSurveyCommitteeforin-depthimplementimplementationPeoplesRepublicofChina Lawonpr oductionsafety,theestablishment
48、ofopen-pitminesafetyaccidentinvestigationBoard,responsiblefortheacci dentsintheorganizerescue,timelyandaccurateidentificationofthecause oftheacci dentandthenat ureoftheaccidentandt heresponsibility,summarizethelessonslearnedfrom,proposecorre ctivemeasures,andtoputforwardopinionsofthoseresponsiblefor
49、theacci dent.Membersareasfollows:Directors:DeputyDirector,Manager:SecurityDeputyDirector(General),DeputyChiefEngineer,DeputyManagerofthemineelectromechanicalmembers:productiontechnologysectionchief,Chief,Chiefofsecurity,mechanicalandelectricaltransport,con备，可以在模拟的开放平台上模拟电子商务中的诸多环节，包括 B2B、B2C和 C2C的交易
50、、CA认证、网上结算等实际运作过程。将电子商务专业实训室建设成展示学生应用特长的实训平台。1、完善实训室管理运行机制，制定学生实训管理制度。2、鼓励教师将实训教学内容与学生课外实训活动相结合，实行开放式实训教学体系。3、统一规划电子商务专业实训课程，制定各实训课程的教学大纲，明确理论课教学和实训教学的关系，确定教学实训的时间表。六、实训方法建议实训环节由课程实训、专项实训和综合实训三种有机组成。本着以学生就业为导向，加大学生能力培养力度。我系校内实训有模拟操作实验室，每个微机室配备电子计算机45 台，实验室根据教学进度安排实训内容。计算机中心实训室是电子商务实训的重要场所。利用实训室营销软件和