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1、Welcome,Lead-in,Live young,1.Are you interested in the advertisement? Why?,2.Whats the purpose of the advertisement?,It tries to persuade us to buy a product or service, or to believe in an idea.,Because of their exciting images , brief language and creative ideas.,Commercial ads,It tries to educate
2、 people about the social problems.,Public service advertisements,Unit 1 Reading Advertisements,Brainstorming,advertisements,what,where,why,how,functions,attitudes,advantages,disadvantages,Expository writing is meant to _. 2. It usually follows the same basic format（格式）: 1) Introduction of subject 2)
3、 Examples and facts (Body) 3) Conclusion,Reading strategy:,Reading expository writing,introduce you to basic information on a topic,Part 1,Part 2,Part 3,(1),(2-4),(5),We can find advertisements almost wherever we go.,para2. The definition of ads & main types,The advice of the writer:,Skimming Struct
4、ure of the passage,para3. Commercial ads,para4. Public service ads,Some information about ads,Introduction,Body,Conclusion,We must all use our intelligence and not be a slave to them.,The structure of Para3 & Para4,introduction of subject,supporting details (examples and facts ),conclusion,Scanning,
5、Introduction:,Supporting details:,Conclusion:,Even if an ad does not lie, it doesnt mean it is altogether innocent.,The examples of one toothpaste ad and an ad about a grocery,We must not fall for this kind of trick.,The structure of Para3,Introduction:,Supporting details:,Conclusion:,PSAs use some
6、of the same methods, but they are made to serve the public.,PSAs aims to teach us and help us lead better lives. PSAs encourage people to support public service projects. PSAs teach people how to live healthy lives.,All of these ads are meant to benefit the public, and you can learn a lot by followi
7、ng the advice they give.,The structure of Para4,Whatre the similarities and differences between commercial advertisements and public service advertisements?,Similarities,newspapers, magazines, the Internet, radio, television,clever language and attractive pictures,Differences,to promote a product or
8、 service,to educate people about ,Not altogether innocent,Helpful and we can learn a lot,commercials,Advertisements,PSAs,promote,charged,tricks,examples,educate,free of charge,believable,radio, TV, images, language,Retelling,Discussion,advantages,disadvantages,Advantages of ads.,Provide information
9、about latest products.,Increase sales by repeated advertising.,Cut costs of newspapers and make them cheaper.,Make the public aware of social problems.,Disadvantages of ads.,Mislead customers or cheat them of money.,Give false or incorrect information.,Take too much time or space on TV or newspapers
10、.,Make teenagers want things that are bad for them.,Doing business without advertisements is like wink at a girl in the dark. You know what you are doing, but nobody else does. - Stewart H. Britt,You can tell the ideals of a nation by its advertisements. - Norman Douglas,做生意没广告犹如在黑暗中对女孩眨眼你知道你在做什么，但没
11、有其他人知道。-布列特,从一个国家的广告可以看出这个国家的理想 -道格拉斯,Try to retell the text. 2.Finish reading A &B on workbook.,Homework :,To teach us and help us lead better lives,Yes to life, no to drugs,persuade,To5_a product or service,not fall for this kind of trick,follow the advice they give,Types,Similarities,Places,advertise,Attitudes,Examples,Purposes,