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1、-跨文化交际重要性22447-第 4 页The Importance of Studying Intercultural CommunicationRecently, we have already studied the intercultural communication. Speak to the importance of studying intercultural communication, we may first talk about what is intercultural communication.Theoretically speaking, intercultu
2、ral communication is a broad concept which has broad application: it may refer to communication between different races, nations or countries and between different political and economic systems; it may refer to communication between different genders, age groups, occupations, social classes or educ
3、ational levels; it may also refer to communication between different regions of one country. In the meantime, the intercultural communication have three forms: interracial communication, interethnic communication and intracultural communication.The worldwide interest in intercultural communication g
4、rows out of tremendous changes in technology, economy ,immigration pattern and the emergence of multiculturalism. The advanced new technology and the increase of cultural migration, also the economic globalization and the growth of the word population are the main reasons for increasing intercultura
5、l communication. With the globalization of the world economy and wide use of the internet which is tearing down national boundaries, intercultural communication has become part of our daily life. As a result, understand other culture is indispensible and need for intercultural knowledge and skills t
6、hat lead to intercultural communication competence become essential in our society. The importance of studying intercultural communication cannot be overstated.First of all, we can increase our cultural awareness by studying intercultural communication. Because such awareness is the first step to in
7、tercultural communication competence. Simply, intercultural awareness can be viewed as a cognitive process of understanding others values, attitudes, beliefs and outlooks.Second, It can reduce communication barriers and facilitate adaption to global and domestic workplace diversity by studying inter
8、cultural communication. Different cultures have different communication styles, so it is not enough to have a good communication only knowing the grammar and vocabulary of a language. Therefore, when communicating with others from other cultures, we must need an understanding of each others culture
9、as well as a language in common. Understanding these cultural backgrounds and differences is very essential if we are have effective intercultural communication between colleagues from different cultural backgrounds, and if we want to ensure that a team is a working harmoniously.Third, we can help t
10、o reduce the communicative conflicts by studying intercultural communication. Conflict is inevitable in all social and personal relationships. It can connotes a state of lack of agreement or collision between two forces or systems. This state can be expressed either openly or subtly. We need to lear
11、n to be tolerant of external differences so that we do not let these differences impede communication. Harmonious relationships are necessary in all aspects of human effort if people are to get along with another and accomplish the requirement of life and society.In addition, intercultural communica
12、tion can also widening peoples vision and improving intercultural competence. From others culture, we can get something we dont have in our own culture.Finally, intercultural communication is an important mean of expressing yourself because it exists different ways of expression and so different kin
13、d of communication depending on the culture you belong to . The way of communicating will not be the same as other countries and it is important to know some values of other cultures and so of other ways of communicating for, first of all, avoiding some misunderstandings and then knowing better some
14、 aspects of different cultures .That is why intercultural communication is an essential exercise to do; a person who come from a certain country does not necessarily get the same ideas about time, death, identity, as an other one from a different country because each person has its own identity . Fi
15、rst, a national identity, defined by a surname, a first name, citizenship, and a personal identity perceived as what are your activities, your opinions about issues or your experience in life . Sometimes, your own identity can be modified or influenced by different factors, for example religion, you
16、r environment, your family.The latter example seems to be a paradox because you can get your own opinions about something but you can be influenced by your familial surrounding or the society where you live especially some notions that parents and even society teach you when you are a child, as patr
17、iotism or nationalism .This influence can replace your previous vision of life and changing your way of expressing yourself and so your way of communicating but you can also adapt this influence to your own way of thinking and it can be resulted in a different way of communicating . In spite of a ce
18、rtain influence coming from a close surrounding, everyone can develop its own identity through its opinions and experience and this is interesting to notice that even within a close group of people, each person get different intercultural communication tends to be cultural differences between differ
19、ent factors. To carry out effective cross-cultural communication, should be taken to the appropriate channels of communication, cultural differences to overcome the negative factors, to enhance understanding and cooperation. In this paper, intercultural change of the basic theory of business and intercultural negotiations and business etiquette made a detailed analysis of these two areas and study how they could better carry out intercultural communication, improve the efficiency of trade.