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1、-文创艺术产业的大数据时代-第 4 页EAC讲座精彩回顾：大数据的文艺范儿Review the EAC lecture: The Tone of Big Data云时代的到来，As the Cloud era arrival ,有关“大数据”的传说日渐深入人心，The legend of Big Data has looked so deeply into peoples mind,大数据掀起的商战风云，让每个商业职场人士为之着迷。Professionals fascinated by the business competition of Big Data. 那么，大数据究竟是何种存在？ B
2、ut actually, what is Big Data and why it could be exist ? 与艺术文创行业又有哪些关联？ What kind of relationship is between cultural creative industry and Big Data?作为集艺术细胞与商业头脑于一身的EAC，特推出这场“大数据与文创产业”主题讲座，初探文创艺术产业的大数据时代。EAC, integrated by artistic and commercial element, especially choose the topicand hold this le
3、cture,in order to illustrate Big Data&Cultural Creative Industry. 2016年1月9日，EAC法国艺术文化管理学院MBA新年第一讲“看大数据玩转文创艺术产业”，在同学们的热切期盼中如期而至。即便当天，上海的气温降至最低点，依旧无法阻挡同学们参与的热情。参与讲座的人员，除了才华与气质并存的本校同学外，同时吸引了众多来自各行各业的精英人员的参与，讲座现场座无虚席。 Jan 1 2016, EAC ,France institute of art and cultural management,held her first lectur
4、e-How to play in a role in the Big Data Era,which is keenly awaited by the students in the the beginning of year.Although the temperature was worst frozen, students enthusiasm cant be stopped .Excepted the talent pretty student, this lecture attracted all kinds of elites in different fields,which wa
5、s a full and hot live. 而此次我们特邀了实力派讲师俞楠博士，帅气的俞楠博士对大数据时代的数据思维战略及企业转型，人工智能，情境社交理论等学科领域，有着非常的研究与实战经验，本次给我们带来了趣味十足的干货。 Dr.Yu Nan was invited as an excellent lecturer at this time. In the field of date thinking strategy &enterprise transformation,artificial intelligence, situational social theory, handsom
6、e Dr.Yu had an extraordinary research and practical experience at the back-grand of Big Data Era, meanwhile,he bright us some interesting enough hardcore information.人物背景：数据科学家Key man Background: Data Scientist 大数据商策联盟会长 Present of Big Data Business Strategy Alliance 开开会联合创始人 Co Founder of KKH 上海交大-
7、法国尼斯工商管理博士 DBA of University of Shanghai Jiaotong&France Nice Sophia-Antipolis 天赋艺术才华，擅长速写漫画素描 Art Talent, good at sketch,comic and line drawing 最具颜值博士、科学家 Best Appearance of Doctor and Scientist讲座开篇，俞楠博士用有趣的生活案例，为我们揭开了“大数据”的神秘面纱。俞楠指出，大数据没有想象中的神秘，大数据是需要新处理模式才能具有更强的决策力、洞察发现力和流程优化能力的海量、高增长率和多样化的信息资产，可
8、堪称“未来的石油”。大数据来源于各种科技产品，如移动智能终端，社交媒体，传感器等。大数据在商业中主要应用于三大方面：Social-CRM、推荐系统和营销系统。而论及我们的文创艺术领域，大数据对其影响是非常广泛而具有颠覆性的。First,Dr. Yu Nan lift the mystery veil of Big Data with the funny life cases.There was not so much mystery as peoples imagine,Dr. Yu pointed out.Big Data which need brand new processing mo
9、de so that it could be more stronger in decision-making,insight&discovery force, process optimization,was the mass and high rate of growth and diversification of information asset,and we can call it future energy. Big data came from different kinds of technology products, such as mobile intelligent
10、terminals, social media, sensors, etc. In the business field,Big Data was used as three aspects: Social-CRM,Recommendation system and Marketing system. Even in our cultural creative industry, its influence was still extensive and subversive.俞博士指出，首先，从其内容的产生和传播方式而言，大数据重构了两者之间的关系。可以帮助文创领域实现全方位多角度，新的客户
11、洞察；其次，实时反馈，以数据结论指导内容生产。纸牌屋就是一个非常典型的实例，借助大数据，拍出消费者想要看的影视作品。Dr.Yu stated that, firstly,from the content generation and transmission mode, Big Data reconstruct their the relationship, which could realize all-round and multi-angle insight towards customers.Next,it can be real-time feedback so that date
12、conclusion would guide the generation of content. House of Cards is the typical successful case for the practice of Big Data.而对于艺术品市场，大数据可以帮助其实现消费群体的精准定位，以及艺术市场行情的分析，为艺术市场带来了非常多的发展机遇。In the art market,Big Data could make the accurate positioning towards customer group and analyze marketing condition
13、,which enrich much more development opportunities.对于大数据的应用，最重要的是需要了解其算法，在此，俞博士为同学们科普了Apriori算法的相关知识，有趣的“啤酒”与“尿布”商业营销案例，让同学们明白了算法的玄妙。（这些算法的普及，着实惊呆了纯文科出身的小E）For the application of Big Data, the most important was how to understand the algorithm,therefore,Dr.Yu showed the knowledge of Apriori algorithm
14、 within the funny business practical cases “Beer”& “Diapers” so that students could make it clear.(Apriori algorithm made little E surprised indeed)俞博士的演讲结束，同学们进入了热烈的讨论环节。来自各行业的大数据资深研究与实践者，向俞博士探讨了行业内困惑已久的问题，如数据的真实性问题以及如何利用大数据为自身行业服务的问题。在此，俞博士毫不保留的给予了详细的解答。有同学表示，听了那么多场大数据讲座，唯独此场讲座不虚此行。 When Dr.Yu fin
15、ished his speech, the students had a lively discussion.Senior research practitioners of Big Data from various industry explored long-time confused problems with Dr.Yu, such as the authenticity and the application of Big Data.According to the fact, Dr.Yu unreservedly imported the knowledge in detail.
16、One student said,although he took part in so many lectures,only this lecture deserved his time.听君一席话，胜读十年书。俞博士的精彩演讲，让同学们颇感受益匪浅，意犹未尽。有美女同学很文艺的发出感慨：BIG DATA大数据时代，你被数据了么？A single conversation across the table with a wise man worth a mouths study of books. Students expressed that they had benefits a lot
17、 from the speech of Dr.Yu,but also they expected longing for more.Another pretty girl sighed very literally that:Did Big Data data you?大数据为艺术文化领域带来的机遇，让我们看到了文创领域的市场潜力与信心。在这里，EAC将始终会与同学们一起去挖掘、探讨。Big Data brings chances into art and culture area, and we are full filled with confidence on the huge potential of cultural creative industry. EAC will get together with students to explore and discuss in the future.期待下次EAC的精彩讲座。Expecting next amazing lecture of EAC!