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1、Technical Terms of Advertising 3-D ads 维广告 AAAA (American Association of Advertising Agencies) 4A美国广告公司协会Above-the-line advertising线上广告,广告代理商能从媒介获得代理费的广告Ad networks 广告网络 Ad request广告查询 Advertisement on video-wall大屏幕广告 Advertising广告 Advertising agency广告代理商,习惯上称为“广告公司” Advertising business广告业 Advertis
2、ing campaign广告宣传活动 Advertising consultancy business广告咨询公司 Advertising cost/ expenses广告费 Advertising department广告部 Advertising effects广告效果 Advertising feedback广告反馈 Advertising frequency广告频率 advertising investments广告投入 advertising media广告媒体 advertising message广告信息 advertising plan广告计划 advertising sour
3、ce广告信息来源 advertising specialty广告礼品 advertising strategy广告战略 airport advertising机场广告ANA全国性广告主协会 audience受众,即广告对象 audio-visual advertising视听广告多指电视广告 audiovisual materials视听材料 bagstuffer公告传单,小型宣传品 banner advertisements横幅标语广告 banner or streamer横幅 banner towing条幅广告 below-the-line advertising线下广告 billboar
4、d露天大广告牌 brand advertising品牌广告 brochure / booklet产品宣传册 bulk discount数量折扣 bulletin boards公告牌 bus stop shelter advertising站牌广告 bus stop shelter advertising候车亭广告吐 buy one and get an extra one free买一赠一 buy-One-get-One-free Promotion买一送一促销活动 cash discount现金折扣 catalog目录 cents-off promotion减价促销 charge of ad
5、vertisement广告收费标准 cinema advertising电影贴片广告 classified ads分类广告 classified display ads分类图片广告 clearance advertising清仓广告 clicks点击次数 combination offer套装赠送 consumer advertising消费者广告 contest(促销性)竞赛,如限时抢购、有奖竞猜等copywriter广告文案撰稿员 corporate advertising企业广告 coupon advertising赠券广告 coupons指(附在商品上的)赠券、优惠券、折价券custo
6、mized service个性化服务 dealers经销商 deceptive advertising欺骗性广告 demonstrations产品演示 direct mail advertising直邮广告 direct-response advertising直接反应广告 discount / price reduction折扣/降价 display advertising图片广告 electronic coupons电子优惠券 Everyday Low-price (EDLP)天天低价 exhibition media展示广告媒体 forward buying提前购买 free adver
7、tising免费广告 free tasting免费试吃 free-standing inserts广告插页 general merchandise discount chains大众商品折扣连锁店gift advertising赠品广告 global advertising全球性广告 hard-copy ads平面印刷形式的广告 high-profile television slot高收视率的电视广告时段image advertising形象广告 informercial信息式广告 insert/flyer插页,夹在报刊中的广告印印刷品 inside cards车内广告牌 in-store
8、display店内展示 in-store promotion店内促销 in-store sampling店内样品试用 international advertising国际广告 international agency国际广告公司 international media国际媒介 Internet promotion网络促销 interstitial插播广告 Job press零件印刷 Justify整版 lamp post advertising路灯柱广告 leaflet, brochure宣传单张 large-scale advertising大规模的广告 light box adverti
9、sing灯箱广告 local (regional) advertising地区性广告 logotype /logo标志 magazine advertising杂志广告 margin页边空白 media mix媒介组合 money refund offers现钱返还 musical commercials音乐式广告 NAD全国广告处 NARB (National Advertising Review Board)国家广告审查局 NARC(National Advertising Review Commission)国家广告审查委员会national advertising全国性广告 neon
10、light advertising霓虹灯广告 newspaper advertising报纸广告 off-the-page offer设计报纸夹页广告 outdoor advertising/out-of-home advertising户外广告 POP display购物点展售 page view综合浏览量,网站各网页被浏览的总次数 point-of-purchase advertising购物点广告 point-of-purchase materials售点材料 polybagging什锦袋装样品 pop-up ad自动弹启式广告 poster advertising招贴广告 premiu
11、ms各种奖励,包括赠品、奖金等 price-off promotions降价促销 print media印刷媒体 product advertising产品广告 production house专门从事广告制作的单位 professional advertising专业广告 promotion mix促销组合 promotion policies促销策略 promotion促销 promotional allowance促销折让 promotional bundles捆绑促销 promotional campaigns促销活动 publicity公共宣传 rebate赎价券,部分退款 recr
12、uitment advertising招聘广告 regular-price-line advertising常规价格广告 regulatory matters广告规章和法规 retail advertising零售广告 sale advertising减价广告 sales letter / advertising letter广告函 sales promotion促销 sampling样品试用 seasonal advertising季节性广告 serial advertising系列广告 show card陈列牌 slogan口号标语 sponsorship赞助 standardized o
13、utdoor advertising标准户外广告 stand陈列柜 subway advertising地铁广告 supplementary media辅助性广告媒体 sweepstake抽奖活动take-ones优惠赠券 target audience目标受众 television commercials电视广告 tie-up advertising联合广告 trading stamps可兑换商品的赠券(优待券、赠品券) transit advertising交通广告 transit shelter advertising车站棚广告 unfair advertising不正当广告 vertical banner悬垂幕广告 video brochure录像手册 yellow page advertising黄页广告 Technical terms of Brand Brand insistence品牌坚持 brand loyalty品牌忠诚度 brand mark品牌标志 brand preference品牌偏好 brand image品牌形象 broadsides阔幅说明书 commitment承诺 global brand全球品牌