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1、-1 Match a word from A and B and complete sentences 110. Use each word from A twice.Aadvertising / consumer / market / product / salesBBehavior / budget / campaign / forecast / launch / lifecycle / profile / research / segment / targets1The Product lifecycle is the length of time people continue to
2、buy a particular product.2Market research showed very good potential for marketing the magazine to executives in the age range 2535.3A consumer profile is simply a description of a typical customer.4Our company has established its brand name through a multi-million multi-media advertising campaign5T
3、he introduction of a product to the market is called the product launch.6Family and friends are a major factor in consumer behavior. They really influence what people buy, where and how.7A market segment is a group of customers of similar age and income level.8I dont think cutting our advertising bu
4、dget by half is a good idea. Our campaigns are highly successful and always generate huge profits in the long term.9Our representatives are under a lot of pressure to meet their sales targets.10Im afraid I can only make a pessimistic sales forecast for February and March. Language Review: Questions2
5、 Re-order the words to make questions.1much advertising do how on spend you ? How much do you spend on advertising?12does endorsement mean what ?What does endorsement mean? 13strengths and are companys weaknesses what your ? What are your companys strengths and weaknesses?14 range did extend product
6、 their they when ? When did they extend their product range?15 is team leading sales who your ? Who is leading your sales team?3 Complete each question with an appropriate word.16_Did_ your market share increase last year?17_What_ kind of products do footballers endorse?18_Are_ they doing any market
7、 research at the moment? 19_Which_ of these two products is more successful?20_Have_ you met our new manager?21_How_ often do you launch a new product?22_Has_ Kaori phoned recently?Skills: Telephoning4 Complete this excerpt from a telephone conversation with the questions from the box.1.Would you li
8、ke them to do the marketing? 2.Could you give me a few details? 3.Did you say 5%? 4. Have you finished your report? 5.Why?6. How about our market share?7.How are things?8. What do you think of Eureka!?A: Hi, Vladi. Raul here. (23) _7_B: Fine, thanks. Quite busy, in fact.A: (24) _4_B: Almost. But I c
9、an tell you the figures I have are looking extremely good.A: Excellent. (25) _2_B: Sure. Overall sales are up 15%. Our new soft drinks are up 12%, and our mineral water is doing just as well.A: That sounds good. (26) _6_B: Well, weve increased it by 2.5%.A: Sorry, I didnt catch that. (27) _3_B: No.
10、2.5%. But I think it might go up by five over the next quarter.A: That would be great. By the way, theres something else I wanted to ask you. (28) _8_B: Oh, the new advertising agency. I think theyre really good. (29) _5_A: I was thinking about the new energy drink that were launching next month.B:
11、Right. (30) _1_A: Exactly. I want something less traditional for this new product.B: In that case I think its a good idea to contact them. Theyve got a very creative team, with lots of imaginative ideas.Unit Test 6Answer all thirty questions. There is one mark per question.Vocabulary: Eating and dri
12、nking1 Complete sentences 15 with answers a, b or c.1Lets ask the waiter if they have a _a_ in Spanish for our guests.a) menub) recipec) check2The Palace Restaurant is famous for its friendly and efficient _c_.a) starterb) pricesc) service3Its getting late. Shall we ask for the _b_?a) courseb) billc
13、) card4If you want to go to the Astoria, remember to _a_ a table in advance.a) bookb) checkc) order5In many countries, it is usual to leave a _c_ if you are satisfied with the service.a) poundb) notec) tip2 Complete the words with the missing vowels (a, e, i, o, u).6Its a rather exclusive restaurant
14、, so be prepared to spend a lot of money!7The Peking Inn is in a very convenient location just five minutes from the office.8They say its got a cosy, welcoming atmosphere.9Il Vesuvio is great, and they charge very reasonable prices.10The food they serve at Frre Jacques is absolutely delicious.Langua
15、ge Review: Multi-word verbs3 Complete each conversation excerpt with a multi-word verb from the box.look after / look around / look forward to / put off / set back / take out /take part in / take up / turn down / turn up11A: Im sure our guests would love to look around the old town before they leave
16、.B: Yes. Lets ask Ben to show them some of the sights.12C: So, why did you turn down their offer, then?D: Well, the schedule was absolutely horrible.13E: I look forward to seeing the new head office.F: Me too. They say its in a superb location.14A: Do you think we should take up their offer?B: Yes,
17、weve got to accept. The conditions are really good.15C: Who will look after our guests from Venezuela?D: Karen, as usual. She loves taking care of visitors.16E: Franz didnt take part in the discussion.F: No. I noticed that he didnt want to get involved.17A: I think February is too early for our trad
18、e fair.B: I agree. Why dont we put it off until May?18C: Our visitors have nothing to do this evening.D: I think we should take them out.19E: Well have problems because some people always arrive unexpectedly.F: How many extra participants do you think might turn up, then?20A: That was an expensive p
19、arty, wasnt it?B: It certainly was. It set us back $5,000!Skills: SocialisingMatch each phrase (2124) to the correct response (ad). Write your answers here:21 _c_ 22 _d_ 23 _a_ 24 _b_21Would you like me to show you round?22Marco, have you met Max Reger?23Can I get you a drink?24How are things?a Yes,
20、 please. Ill have an orange juice.b Very good, thank you. Its really busy at the moment.c Oh yes, Ive never been here before.d No. Hello, Max. Nice to meet you.(Questions 2530)Put the lines of this conversation in the correct order (27)._1_ Hi, Im Joaquim.25 _6_ Absolutely! Ill get in touch when we
21、can confirm the dates of the event, OK?26 _4_ Yes, it is. Its very lively. Well, maybe you could come to our next trade fair there. Its in May.27 _7_ Thanks, thats great! Ill look forward to that.28 _2_ Hello, Joaquim. Pleased to meet you. Im Leila from the Cairo office.29 _5_ Mm, Id love to. And it
22、 would be great if we had a stand at the fair, dont you think?30 _3_ Oh, Cairo! Ive never been to Egypt, but I hear Cairo is a fascinating city.Unit Test 8Answer all thirty questions. There is one mark per question.Vocabulary: Ways to plan1 Match a word or phrase from A and B and complete sentences
23、110.Acollect / consider / do / estimate / forecast / keep within / meet / rearrangeBcosts / information / our budget / sales / some research / the options / the schedule / the deadline1The project was successful, except that we didnt keep within our budget. We overspent by about 5%.2Our visitors are
24、 arriving two hours later than planned, so lets rearrange the schedule immediately.3Our advertising campaign is producing good results, and we forecast sales of at least $150,000 in the next quarter.4Its difficult to estimate costs accurately when your suppliers increase their prices without warning
25、.5First, lets consider the options that we have for the launch date: it could be late spring, or early autumn, or next year.6What we need to do is to do some research about the buying habits of the people who live in that area.7It will be impossible to meet the deadline of June 20 now that the proje
26、ct manager is ill. Everything will have to be put off until next month.8Jim wants to collect information into the factors that influence consumer behaviour.2 Match the two halves of the sentences. Write your answers here:9 _b_ 10_d_ 11_a_ 12 _c_ 9Hes trying to arrange10It was impossible to implement
27、11Jean is going to write12The training schedule hasa the next quarterly sales report.b a meeting with BCAs sales manager.c to be prepared by April 5.d that plan with such a small budget.Language Review: Future plans3 Re-order the words to make sentences.13Brazil expand hoping in theyre to Theyre hop
28、ing to expand in Brazil.14not a bonus expecting get good is she to She is not expecting to get a good bonus.15attract foreign we investment like more to would We would like to attract more foreign investment.16a Bangalore in open planning subsidiary to were Were planning to open a subsidiary in Bang
29、alore.17are going launch when model this to you ? When are you going to launch this model?4 In each sentence, one word is missing. Re-write each sentence with the correct word in the right place.18We going to visit our suppliers next week. We are going to visit our suppliers next week.19I help you w
30、rite the report if you like. I can help you write the report if you like.20We look forward seeing you soon.We look forward to seeing you soon. 21Analysts say the economy will better next year. Analysts say the economy will get better next year.22They want relaunch their video camera. They want to re
31、launch their video camera.Skills: Meetings5 Complete these phrases with a word from the ment / could / interrupt / like / mean / moment / on / what23 _Could_ I say something?24 Just a _moment_, please.25 So _what_ youre saying is that weve overspent?26 How do you _mean_ exactly?27 Sorry, could I jus
32、t _comment_ on that?28 Id _like_ to finish, if I may.29 Sorry to _interrupt_, but what are the options?30 Hold _on_ a minute.Unit Test 9Answer all thirty questions. There is one mark per question.Vocabulary: Verbs and prepositions1 Complete each sentence with a verb from the box.believe / deal / del
33、egate / invest / respond1We invest a lot in training courses for our employees. We know its money well spent.2Our new manager can deal with problems very effectively.3Dont try to do everything on your own. You should delegate tasks to your assistant more often.4Our previous manager didnt even try to
34、 respond to our concerns.5When your employees feel that you believe in their abilities, they often start to perform better.2 Complete each sentence with a preposition from the box.for / on / to / with / to6We need to agree _on_ the date of the relaunch of our new series.7Tom apologised _for_ making
35、so many mistakes in his report.8A good manager should listen _to_ suggestions from staff.9It was my mistake, I know. I have already apologised _to_ the director.10I couldnt agree _with_ the others that our suppliers were responsible.Language Review: Reported speech3 Re-order the words to make report
36、ed statements and questions.11do him I it to told I told him to do it.12were said they she wrong She said they were wrong.13asked he members team the were who He asked who the team members were.14invoice manager me not pay the the to told The manager told me not to play the invoice.15asked finish me
37、eting she the time what would She asked what time the meeting would finish.4 Rewrite the sentences beginning in the way shown.16The team leader is from Canada.He said the team leader was from Canada.17Listen to all suggestions from staff.She told me to listen to all suggestions from staff.18Why dont
38、 you talk to your manager more often?He asked me why I didnt talk to my manager more often.19Do you find it difficult to delegate tasks?He asked me if (whether) I found it difficult to delegate tasks.20Dont forget to call Max.She told me not to forget to call Max.Skills: Socialising5 Each phrase con
39、tains a mistake. Write the phrase correctly.21Ill be in the touch soon.Ill be in touch soon.22Thanks you for showing me round the town.Thanks (Thank you) for showing me round the town.23Im really enjoyed the meal last night.I really enjoyed the meal last night.24Bye! Have you a nice journey back!I r
40、eally enjoyed the meal last night.6 Match phrases 2530 to responses af. Write your answers here:25 _c_ 26 _e_ 27 _a_ 28 _d_ 29 _f_ 30 _b_25What do you usually do in the evenings?26Would you like to come with us to the theatre tonight?27Goodbye, Li. All the best.28Im glad you enjoyed the tour.29Can y
41、ou tell me about any interesting places to visit?30Thanks very much for your hospitality.a Bye, Lucas. And thanks again for everything.b You are very welcome. I hope you can come again soon.c I like to spend time with my children. Sometimes I watch TV.d I certainly did. It was wonderful. Thank you s
42、o much!e Its very kind of you, but another time perhaps. Im quite tired.f The old town is very pretty. And you must see Liberty Square.Unit Test 10Answer all thirty questions. There is one mark per question.Vocabulary: Word building1 Complete the second sentence in each pair with another form of the
43、 underlined word.1During a negotiation, her face never shows any emotion.She seems completely unemotional.2The previous manager had lied to his staff and was no longer credible.He had lost all his credibility.3People criticised him because they found him weak.People criticised him for his weakness.4
44、A good manager should always have a lot of patience.A good manager should never be impatient.5They liked her because she was always so calm.What they liked about her was her calmness.2 Complete these sentences about personal qualities with the missing word. The first letter is given.6When someone te
45、lls you about their problems, try to show some sympathy, be kind and say something to make them feel better.7The people in our team always come up with new ideas, new solutions. Their creativity seems endless.8The participants didnt seem very enthusiastic about the new proposal. In fact, most of them didnt show any interest whatsoever.9Our supervisor is very inconsistent. One day he tells you to do things