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1、-BEC高级真题口语总结-第 11 页重要性如何涉及因素 be of great importancetake into considerationbe necessary toshould be consideredfirst-besides而且、此外-in addition另外 on top of that除此之外、更严重的是 Strategies:1. the importance of, 就可以问how如：Customer payments: the importance to a company of ensuring that customers pay on time.提问：Ho
2、w can a company ensure that customers pay on time?2. how to, 就可以问why如：Human Resources: how to introduce new staff effectively to a companys office practices提问：Do you think it important/necessary/essential to introduce new staff effectively to a companys office practices? Why?或 Why do you think it im
3、portant for new staff to get familiar with the companys office practices?3. the factors involved in, 就可以问what如：Information technology: the factors involved in successfully delivering services via the internet提问：What are the other factors you can think of to deliver services via the internet successf
4、ully? v 公司利益相关者 l 顾客Customer Relations: how to maintain customer interest in a companys productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should alwa
5、ys make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old custom
6、ers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diver
7、sification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies. 重视顾客The importance of making customers feel valued-maintain the
8、 customers loyalty to your products so that you can further strengthen your companys customer base. -valued customers often pay their attention to your companys development and they would like to give you some advice or suggestions which you can use to further promote the quality of your companys pr
9、oducts or services. This will in turn help you to attract more customers and make them feel valued. Therefore I believe that making your customers feel valued is of great importance.The importance of finding out about customers habits and attitudesA: as we all know your customers habits and attitude
10、 will exert a great influence on the production and sales of your products or services. Customers habits especially their consuming habits will decide to what extent they can accept the price of your products which will directly affect the pricing of your products. Customers attitudes towards your p
11、roducts or service reflect the quality of your products or services and will decide whether your products or services can remain popular on the market. So if you carry out research to find out about their habits and attitudes you can gear the production and sales of our products towards a right dire
12、ction.How to ensure that a company consistently maintains quality control standardsA: first the company should build an independent quality control system which can monitor the implementation of quality control at any stage of the production and can report the results directly to the board. Second t
13、he company needs an incentive system to encourage and reward the employees who meet exactly the quality control standards and punish those who fail. Third the company should ensure that everyone in the company knows the importance of quality control and should keep their employees in mind that their
14、 company needs their devotion to the consistent maintenance of quality control standards.重要性：only with goods and services of high quality can a company maintain its enduring and loyal customers and attract more new customers/ stay ahead in competition as well as in the market /meet requirements of t
15、he quality of productsHow to monitor：a special department should be set up to super vise and examine regularly technical experts should be invited l 员工 员工进言献策（如何制定、如何评价）The importance to a company of having well motivated staffA: first a company consists of individuals whose morale is crucial to the
16、 image of the company. Its hard to believe that a company full of low-spirited employees can have better performance that the one staffed with well motivated employees. Second, well motivated staff often work hard think creatively and are willing to shoulder more responsibilities, all of which are e
17、xactly what the company need to develop itself further. Well motivate staff can also help create a sound environment of mutual help and mutual understanding within the company and stimulate their colleagues morale, which will definitely improve the efficiency of the company. Therefore its very impor
18、tant for a company to have well motivated staff.Staff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3)
19、 a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their perf
20、ormance, firms may be able to a higher production level by providing greater job satisfaction.Career Planning: how to assess the career opportunities provided by different types of companiesEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the
21、desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable.
22、 If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achie
23、ved.Career Development: the importance of acquiring a range of skills throughout your careerAs far as career development is concerned, it is very important for a person to acquire a range of skills.First of all, when he has a range of skills, he is obviously more competitive than those who dont and
24、therefore has more chances of promotion. Secondly, if youre not satisfied with the present job, acquiring a range of skills will make it easier for you to find a job outside your company. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladde
25、r.Indeed, gaining a range of skills is essential for career development.The importance of planning work time effectivelyA: first an effective timetable planned by the company can avoid unnecessary time-consuming work which will have to be done by more staff than necessary. Therefore individual effic
26、iency can be achieved. Second, an effective timetable explains in detail every step the staff need to follow to finish the work and the exact time they will spend, which will enable the staff to get clear idea about the time limitation and to finish every step before deadline. Therefore the producti
27、on or service of the company will go at a fast pace.l 供应商 代理商高效率How to ensure that agents maintain a high level of effectiveness when representing a company-enhance our agents awareness that they are parts of the company and what they do and say when representing our company is of great importance t
28、o the development and benefits of the company. In this way we can improve our agents work ethics and give them clear objective. -train those who are lacking of experience or skills to improve the level of their effectiveness. -build an incentive system in our company to encourage our agents to maint
29、ain high level of effectiveness. Of course those who are unwilling to work hard will be punished or even fired.l 股东 保持股东信心v 项目管理 新项目中各部门之间的合作How to ensure inter-departmental co-operation on new projectsA: to ensure inter-departmental co-operation on new projects the first thing we should do is to se
30、t up a clear objective among all departments. Everyone in every department should know exactly what the company will do with these new projects, what the company expects from the new projects and what each department should do during the inter-departmental co-operation. Second, an intra-net should b
31、e built in the company so that every department will have the chance to communicate with others about their plans on the new projects. In addition, different ideas can be discussed and final decision can be made on net. Third, a sound environment of teamwork should be encouraged and special attentio
32、n should be paid to establishing inter-departmental teamwork spirit.1. 优点 learn from my fellows / get help from them when Im under pressure / learn to communicate with all sorts of people2. 缺点 give up some individuality/ decision-making takes longer time/doesnt allow independent thinking3. 衡量团队成功与否
33、mutual trustthe first secret of successful teamwork.When members share a trusting relationship, they will feel fress to express their views,understand each others capabilities and limitations,and communicate with each other timely.This helps to bring out the potentials,experience and creativity of t
34、he individual and create good work environment.full co-operationhas a direct impact on the success or failure of the team.When members develop a strong awareness of cooperation ,they would make collective efforts to achieve the common objectives and ensure a higher level fo quality and workmanship.t
35、imely communication and decision making help to improve work efficiency The importance of teamwork for the effective management of projectsA: to manage projects involves heavy workload and requires much of the companys energy and human resource. However by using teamwork we can make this complicated
36、 work become simple and easy. First when we set up a project-oriented teamwork all members of the projects are united and work in a teamwork spirit. That means they work more systemically and coordinate more with each other. As leaders we wont worry about the time we will have to waste on the coordi
37、nating procedures anymore. Second by using teamwork we can create a sound and effective communication with the project and monitor the communication between members as well as the communication between boss and subordinates. Third in a team everyone tries to help others in their work and a lot of pr
38、oblems can be solved quickly after they occur. The managers can thus save the energy and time for trouble-shooting.The importance to a company of sponsoring well-known personalities from the arts and popular cultureA: In many cases personalities from the arts and popular culture are the idols for th
39、e public and they are what we call stars who can have great influence on the publics opinion because people are keen to know what their idols are wearing using or buying and then try to follow suit. That is to say if you sponsor well-known personalities to promote your products or services you will
40、very much likely to attract more customers and persuade them to buy your products. Therefore it is very important for a company to sponsor well-known personalities from arts and popular culture.How to evaluate and select new productsA: the evaluation and selection of new products should be based on
41、two aspects. First, we can evaluate and select new products according to their performances in market. We can carry out an investigation on how customers like these new products. The results can be used to help to establish the guideline under which new products are evaluated and selected. Second, w
42、e can make a trial purchasing of the new products and test their qualities to see if they meet our demands. If the result of the test is fine then we just go ahead to make large orders with the producers and if not we just stop and wont suffer any loss. v 沟通 内部不同部门之间建立有效工作关系How to achieve an effecti
43、ve working relationship between different Departments within a companyA: first we should try out best to create a team spirit within the company and between different departments so that members from different departments can know the importance of team work and share the identity that what they are
44、 doing now is not just for their own departments but for the well-being of their company. This way there will be a sound environment of mutual help and mutual trust between different departments which can help all members to work effectively. Second company should do something to help people from di
45、fferent departments to understand and communicate with each other. For example we can hold monthly gathering in which everyone can have the chance to know each other ,speak to each other and share their experience in work so that they will work in a spirit of shelving differences while retaining com
46、mon ground. v 营销 选择公司做广告 How to select a suitable agency to handle a companys advertisingA: three points should be considered in order to select a suitable agency. First, the selected agency should be familiar with the character of the products which the company wants to advertise so that the best f
47、eatures of the advertised products of the company can be demonstrated by the advertisement. Second, the agency should have profound knowledge in designing producing and publishing advertisement which is not only a kind of art but also an important marketing method. Third, the selected agency should
48、have the strong ability to combine the aesthetic（美学的、审美的） presented by the advertisement with the need of the company to promote products. have good track record and a good reputation (ensure profound knowledge in designing,producing and publishing advertising.size of the agencyface to face communication(whether familiar with features of the company and products) 推出新产品和服务有效利用媒体How to make effective use of the media when promoting a new product or serviceA: first you should ensure that the media you are going to use knows the importance of promoti