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1、如有侵权，请联系网站删除，仅供学习与交流电子商务专业术语(中英对照)【精品文档】第 5 页电子商务专业术语（中英对照）序号术语中文术语英文缩写1客户争取成本Acquisition Cost2广告屏蔽软件Ad-blocking software3可定地址媒体Addressable media 4广告-收费混合模式Advertising-subscription mixed revenue model5竞价广告Ad-Words6关联营销Affiliate marketing7匿名电子现金Anonymous electric cash8应用服务提供商Application Service Provi
2、derASP9互联网应用服务提供商Application Service ProviderASP10授权承诺Authority to bind11自动清算所Automated clearing houseACH12横幅广告Banner ad13行为细分Behavioral segmentation14账单显示Bill presentment15电子公告牌Board SystemBBS16品牌延伸Brand leveraging17浏览器/服务器模式,即B/S结构Browser/ServerB/S18商业智能Business IntelligenceBI19业务流程专业Business proc
3、ess patent20企业对企业的电子商务Business to BusinessB2B21企业对消费者的电子商务Business to CustomerB2C22企业对政府的电子商务Business to GovernmentB2G23商业机构对行政机构Business-to-administrationsB2A24呼叫中心Call center25商品目录模式Catalog model26平类管理公司Category manager27公益营销Cause marketing28认证机构Certification AuthorityCA29分销渠道管理Channel distributio
4、n manager30中国金融认证中心China Financial Certificate AuthorityCFCA31客户过滤机Client/server architecture32客户机端电子钱包Client-side electronic wallet33协同商务Collaborative CommerceC-Commerce34协同处理Collaborative Processing35交易服务Commerce Service36局部外包Component outsourcing37消费者对行政机构Consumer-to-administrationsC2A38内容管理Conte
5、nt Management39转化率Conversion RateCR40每次动作成本Cost Per ActionCPA41每点击成本Cost Per ClickCPC42销售分成Cost Per SalesCPS43每千人成本Cost Per ThousandCPT44客户生命周期Customer life cycle45客户关系管理Customer Relationship ManagementCRM46客户关系管理Customer Relationship ManagementCRM47赛佰空间Cyberspace48决策支持系统Decision Support SystemDSS49
6、分布式数据网Distributed Data NetworkDDN50重复消费Double-spending51电子商务随需应变E-Business on DemandEBOD52电子数据装配线Electronic Assembly Line of DataEALD53电子业务Electronic BusinessEB54电子商务Electronic CommerceEC55电子数据交换Electronic Data InterchangeEDI56电子数据交换Electronic Data InterchangeEDT57电子数据处理Electronic Data ProcessingEDP
7、58电子邮件营销Electronic Direct MarketingEDM59电子邮件营销Electronic Direct MarketingEDM60电子资金转账Electronic Funds TransferEFT61电子贸易Electronic TradeET62电子集市E-Marketplace63企业资源计划Enterprise Resource PlanningERP64企业资源规划Enterprise Resource PlanningERP65电子采购软件E-procurement software66扩展标记语言Extended Markup LanguageEML67
8、外部网（外联网）Extranet68快速风险投资Fast venturing69服务费用模式Fee-for-service revenue model70文件传输协议File Transfer ProtocolFTP71防火墙firewall72固定费率访问Flat-rate access73帧中继Frame RelayFR74经常问到的问题Frequently Asked QuestionsFAQ75订单履行公司Fulfillment manager76全球信息基础设施Global Information InfrastructureGII77全球定位系统Global Position Sy
9、stem GPS78医院信息系统Hospital Information SystemHIS79第三方交易中心Independent exchange80第三方行业电子集市Independent industry marketplace81行业共同电子集市Industry consortia-sponsored marketplace82信息技术Information TechnologyIT83综合业务数字网Integrated Services Digital NetworkISDN84国家标准化组织International Standard Organization85互联网内容服务提
10、供商Internet Content ProviderICP86互联网内容服务提供商Internet Content Provider ICP87互联网平台服务提供商Internet Platform ProviderIPP88互联网服务提供商Internet Service ProviderISP89互联网服务提供商Internet Service Provider ISP 90清算经纪公司Liquidation broker91局域网Local Area NetworkLAN92城域网M Area NetworkMAN93管理服务商Managed service providerMSP94
11、管理信息系统Management Information SystemsMIS95制造资源计划Manufacturing Resource PlanMRP II96多对多的沟通模式Many-to-many communications model97营销组合Marketing mix98电子伪装Masquerading/spoofing99物料需求计划Material Request PlanMRP100微观营销Micromarketing101移动电子商务Mobile Commerce（M-Commerce）102国家信息基础结构National Information Infrastruc
12、tureNII103国家信息基础设施NationalInformation InfrastructureNII104下一代InternetNext Generation InternetNGI105个人数字助理Personal Digital Assistant PDA106钓鱼攻击Phishing expedition107零售终端系统Point of SalePOS108专属电子集市Private company marketplace109公开密钥体系Public Key InfrastructurePKI110客户维系成本Retained costs111投资报酬率Return On
13、InvestmentROI112简单访问协议Sample Object Access ProtocolSOAP113搜索引擎优化Search Engine OptimizationSEO114安全代理协议Secure Agent ProtocolSAP115安全电子交易Secure Electronic Transactions SET116安全电子交易协议Security Electronic TransactionSET117安全套接层协议Security Socket LayerSSL118一次性卡Single-use card119擎天柱广告Skyscraper ad120小额支付Sm
14、all payment121智能卡Smart card122社会网络Social network123现货采购Spot purchasing124利益相关体Stakeholders125静态商品目录Static catalog126供应链管理Supply Chain ManagementSCM127服务条款Terms of serviceToS128第三方物流Third Party Logistics TPL129第三方担保者Third-party assurance provider130一级供应商Tier-one suppliers131商标淡化Trademark dilution132最终消费者导向Ultimate consumer orientation133同意分布式数据接口Uniform Distributed Data InterfaceUDDT134独立访客Unique VisiterUV135上向策略Upstream strategies136增值网络Value Added NetworkVAN137增值服务银行Value-added bankVAB138病毒营销Viral marketing139虚拟社区Virtual community140电子转账Wire transfer