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1、Unit one Text A: Exercise Language Building-up I. 1. G 2. I 3. C 4. B 5. E 6. A 7. D 8. H 9. F II. 1. Undercapitalization; 2. Mutual fund; 3. Business plan; 4. Transaction; 5. Road map; 6. On-demand; 7. Fraud; 8. Work force; 9. Customer service Unit two Text A: Exercise 1. Translate the following ex
2、pressions from English into Chinese or vice versa. 1 the act of sales 销售行为2 manage customer relationships 管理客户关系3 business philosophy 经营理念4 satisfy consumer requirements 满足消费者需求5 manipulate the tools of marketing 使用营销工具6 entice consumers to buy products 吸引消费者购买产品7 effective marketing 有效营销8 ideal tar
3、get market 理想的目标市场9 promote products 促销产品10 利益最大化maximize interest 11 产品包装the packing of the product 12 产品设计与生产the design and manufacturing of the product 13 知名品牌an established brand 14 消费产品consumer goods 15 独家经销exclusive distribution 16 事件营销event marketing 17 减少生产成本cut the cost of manufacturing 2.
4、Complete the following sentences with the correct form of the terms in the box. 1. Target market; 2. Sales promotion; 3. Manage customer relationships; 4. Established brand; 5. Exclusive distribution; 6. Event marketing Unit three Text A 1. Match the expression in Column A with their Chinese equival
5、ents in Column B. 1. G; 2. I; 3. C; 4. D; 5. F; 6. H; 7. E; 8. A; 9. B 2. Complete the following sentences with the correct form of the above expressions. 1. Growth strategy; 2. Consumer preferences; 3. Joint venture; 4. International expansion; 5. Shopping behaviors; 6. Merchandising strategies Uni
6、t four Text A 1. Search the Internet and find equivalents of the following English words or phrases in Chinese 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 1 页，共 3 页 - - - - - - - - - business literature. effective leadership 有效领导management practice 管理实践strategic p
7、lanning 战略规划mission 使命Vision statement 愿景goal （长期）目标objective （中短期）目标function 职能expense 费用，支出Resources 资源performance 绩效Insight 洞察2. Complete the following paragraph with the correct form of appropriate words or expressions from the above. (1). Strategic planning; (2). Mission; (3). Objectives; (4).
8、Insights; (5). Resources; (6). Functions; (7). Performance Unit five Text A Task 1. Specialized vocabulary 1. 1. 电子商务模式2. 减少开销3. 公司客户4. 未售存货5. 批发商和零售商6. 比较购物7. 购物偏好8. 个性化服务9. Generate sales revenue 10. Facilitate sales transactions 11. Fairly priced, high-quality products 12. Large quantities of raw
9、 materials 13. Increase the volume of products 14. Build long-term relationships with the customers 15. Broadband access to the Internet 16. Information database 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 2 页，共 3 页 - - - - - - - - - 2. 1. Conduct business; 2. Growth opportunity; 3. Human resources; 4. Individualized services; 5. Buying preferences; 6. Generate sales revenue 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 3 页，共 3 页 - - - - - - - - -