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1、AgendaLinkedIn 101How LinkedIn Helps YouHow LinkedIn Helps Your StudentsQuestionshttp:/ How to Ask a Question Type your question into the “Q&A” box Presenter will answer selected questions at the end of the webinar. If your question is not answered, ask it on LinkedIn!Meet LindseyI. LinkedIn 101How
2、LinkedIn WorksYour Friends FriendsYour FriendsYour Friends Friends FriendsWho Uses LinkedIn? 150 million+ professionals Over 150 industries 2 million+ companies Executives from every Fortune 500 firm 60,000+ college and university alumni groups 56% outside the U.S.II. How LinkedIn Helps YouLinkedIn
3、Benefits for Career Services ProfessionalsBuild and enhance your own professional brandEnhance the brand and services of your career centerAttract more organizations to recruit your students and alumniFind answers to questions and share resources with colleagues1. 1. Build and Enhance Your Own Profe
4、ssional BrandLive Demo of LinkedIn ProfileAdd LinkedIn to Your Email Signature-Jane DoeDirector, National University Career CenterPh: (800) 555-1234Fax: (800) 555-5678Jane.DoeNational.eduConnect with me on LinkedIn: 2. Enhance the Brand and Services of Your Career CenterBenefits of LinkedIn Groups E
5、nhance brand Increase communication Connect alumni & students List managementLive Demo of LinkedIn GroupBest Practice #1: Market Your LinkedIn GroupBest Practice #2: Market Your LinkedIn GroupBest Practice #3: Set Up a “ “Welcome” ” TemplateBest Practice #4: Connect Students and Alumni3. Attract Mor
6、e Organizations to Recruit Your Students and Alumni“I have used LinkedIn extensively to research where our alumni are working and to solicit their assistance. Additionally, I have shared lists of alumni generated through LinkedIn with employers we want to visit campus. Ive found employers to be impr
7、essed by the breadth and depth of information that I have gained from using LinkedIn.”-Mark Presnell, PhD, Director, Johns Hopkins Career CenterLive Demo of LinkedIn Introduction4. Find Answers to Questions and Share Resources with ColleaguesSome Recommended GroupsSHRM (Society for Human Resource Ma
8、nagement)ERE.net Liberal Arts Career NetworkAlumni Career Services NetworkEntry-Level Jobs and InternshipsCollege Recruiting CentralCollege Career ExpertInvitation to Join “ “Career Services Professionals” ” GroupIII. How LinkedIn Helps Your Students Help ThemselvesLinkedIn Benefits for Students and
9、 AlumniBuild a professional online presenceConnect in a meaningful way with alumni and other “warm” contactsResearch companies and industriesExplore opportunities with organizations that dont recruit on campusLearn professional networking etiquette1. Build a Professional Online Presence“Its no longe
10、r enough to simply have a solid resume. Students now need a professional online presence.”- Holly Paul, US Recruiting LeaderPricewaterhouseCoopersAdd Sections to Enhance Student ProfilesAdd Sections to Enhance Student ProfilesAdd Sections to Enhance Student ProfilesAdd Sections to Enhance Student Pr
11、ofilesGreat App for Creative StudentsThe 5 Golden Rules of Student LinkedIn ProfilesProfessional photo of student aloneHeadline with area of study and/or career ambitionsKeyword-rich summary that includes type of positions student is seekingInclusion of volunteer activities, internships and extra cu
12、rricularsRecommendations from professors, advisors, internships2. Connect in a Meaningful Way with Alumni and Other “ “Warm” ” Contacts3. Research Companies & IndustriesLive Demo of LinkedIn Company P Explore Opportunities with Organizations that Don t Recruit on Campus5. Learn Professional Networki
13、ng Etiquettewww.brandeis.edu/hiatt/students/networkingBEFOREAFTER“ “Where do I start?” ”Calls to ActionComplete all career center staff profiles to 100%Add a link to LinkedIn and guidelines to your career centers website Join the “Career Services Professionals” LinkedIn Group and continue the conversation!Questionshttp:/ http:/