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1、Business English Introduction UnitObjectives: Upon completion of the unit, you should be aware of: the general information of Business English the general information of the BEC Certificate and BEC Exam the content of the textbookPass Cambridge BEC VantageIntroduction to Business English What is Bus
2、iness English? What is involved in Business English ? Why should we learn Business English? How can we learn Business English well?What is Business English?Business English a language used in business situations, which is one of the branches of English for special purpose (ESP) a mix of :specific co
3、ntent (relating to a particular job area or industry) and general content (relating to general ability to communicate more effectively in business situations )What is involved in Business English? English language Business communication skills Business vocabulary (jargon) CulturesHow can we learn Bu
4、siness English well? be quite fluent in basic English Acquire new meanings in business contexts obtain related knowledge practise Introduction to BEC and BEC Exam BEC and BEC Exam Levels of BEC Content of BEC ExamBEC and BEC Exam BEC: Business English Certificate examination of English proficiency d
5、esigned to meet the requirements in the workplace offers an internationally recognized qualification in English for business purposes Issued by The University of Cambridge Examinations SyndicateBEC Certificate Why do people take BEC Certificate ? opens the door to better career prospects and a bette
6、r future paves the way to higher education overseaslevels of BEC ExamBEC Vantage PASS Cambridge BEC Vantage Listening Speaking Reading Writingpublished by Economic and Science pressListening A wide variety of listening material covers 3 tasks (40 minutes): gap-filling or note completion matching mul
7、tiple choiceInput And Tasks In Listening Input 3 short telephone conversations (p14) 2 sets of 5 short monologues (p14) A long conversation or monologue (3-4 minutes) (p48)Task Gap-filling (words and numbers) Match monologues with topics/places etc. Multiple-choice comprehension questionsReading Aut
8、hentic, semi-authentic and examination-style texts test the ability to read for gist and specific information. Four parts in the reading of BEC exam and related tasks (1 hour)Reading Part One Four topic-related texts (A-D) or one long text and seven statements below the texts. Match each of the seve
9、n statements with the relevant text. Test ability to read for gist and specific information. Example: p85 Part Two A 450-550 word text with 5 sentences missing from it and 7 or 9 optional sentences below it. Insert 5 sentences from the 7 or 9 options into the text. Test candidates ability to underst
10、and cohesion and coherence above sentence level. Example:P97Part Three Candidates read a 450-550 word text and answer six multiple choices and sentence stem completion. This tests the students ability to read for gist and specific information. Example:p125Part Four Candidates read 200-300 word text
11、to choose the correct word from a set of four options to fill each gap in the text. The task for students is to answer single multiple-choice questions. Example on p126 Speaking (14 mins. per pair) Part Format Input Task 1Examiner talks to candidate individually Examiner asks questions Speaking abou
12、t yourself responding to questions. Giving longer responses 2Candidate talks to candidate Written prompt Short talk 3Candidates discuss a topic together Written or visual prompt Completing a collaborative task Sample questions of short talksWhat is important when? Selecting applicants for a job Work
13、ing experience Personal qualitiesWhat is important when? Choosing a new supplier Prices and discounts ReputationSample question of collaborative taskYour company is attending a trade fair in a foreign country for the first time. You have been asked to help with the preparations for the trip.Discuss
14、the situation together, and decide: What travel and accommodation arrangements you will need to make before the trip? Which kinds of business customers in the foreign country would be useful to know about, and how could one find about theses before the trip.Writing Test (45 minutes)Part Input Task 1
15、Instructions Writing an e-mail, short memo or note (40-50 words) 2Letter, memo or note Writing a letter, short report or proposal (120-140words) Samples of written tasksElectronics Ltd. 3 Stockbridge Road Liverpool LP5 20M Tel.: 087564789076 Fax:087564747867 Website: .uk April 13, 2004 Fuiji Company
16、 153 Ginza-Chome Tokyo, Japan Attention: Sales Manager Dear Sirs, Re: Portable Colour TV Sets We have seen your advertisement in the “Electric Frontier” and are quite interested in your portable colour television set. Enclosed is our Inquiry Note No.2368. Please quote us the lowest price C.I.F. Live
17、rpool, stating the earliest date of shipment. We look forward to your early reply. Very truly yours, ELECTRONICS LTD. Harold Jones Harold Jones Manager Encl. Inquiry Note cc: Mr. J.L.Smith, New York Introduction to the textbook Contents Introduction Core units Self-study Exam practice and Exam focus
18、 Activity sheets Typescripts Essential vocabulary Essential functions Answer keyRequirements Try to do practices asked positively in class, please. Please finish the tasks assigned to you on time. Please inform me when you cant come to my lectures and tell me the reason for your absence.Summary Busi
19、ness English BEC and BEC Exam Contents of the textbook RequirementsAssignment The exercises on p3 &4.Unit 1 aTeamwork Teaching objectives Upon completion of the unit, you should be able to: talk about teams and teamwork practice reading for gist and specific information make and change arrangementsA
20、ssessing teams Discussion: Do you prefer working on your own or as a member of a team? Do you think it is necessary to have a team leader if you work in a team? What makes a good team?Team and teamworkTeam: a group of people who work, act, or play togetherTeamwork:Cooperative work done by a team (es
21、pecially when it is effective)Cooperative effort by the members of a group or team to achieve a common goal. What makes a good team? be cooperative work towards common objectives exchange views share the same value share information creative thinking different point of view emphasize team spirit 齐心协
22、力 朝着共同的目标努力 交流看法 具有相同的价值观 共享信息 创新思维 不同的观点 强调团队精神Reading tasksTask 1(p8): Read the article and answer the questions: What did Cussons do? What benefits did this bring?Task 2 Using the information in the article, complete each sentence with a phrase from the list. Cussons brought in three expatriate m
23、anagers to work with the local sales staff in project teams, a consultant, who organized two one-week courses, working on team-building and developing creative thinking.What did Cussons do?What benefit did this bring?Financial benefits: reporting savings of 200, 000 from the first course and expecte
24、d savings of 700, 000 from the second. Invisible benefits: allowed the participants to measure progress against targets set on the course and have made people excited about their jobsDCBFDetailed study of words and phrases in the article1. Poles apart：be widely separated; have nothing in common. Pol
25、es:Poland. 本文题目利用了双关语，指卡森公司与其新收购的波兰分公司原先在团队合作、公司管理等方面大相径庭，而通过培训、调整等一系列措施，双方弥合了这方面的差距。题目的字面意思是“不再有两极之遥”，可意译为“弥合差距”。2.Uroda SA: SA comes from French Socie te Anonyme, also S/A or S.A.3. take on responsibility 4. bring in 5. work on/at sth.6. come up with (an ideas, plan, proposal, solution7.electric8.
26、describe sb./sth. as 股份有限公司 承担责任/工作 接纳,使某人就职 致力于,从事于 想出 激动的，刺激的 描述、表达想法10. throw/cast new light on11.put on (discos, a play, a concert)12. return business returns annual returns small profits and quick returns14.turnover the amount of Business transacted during a given period of time 提供线索、情况，帮助弄清楚 表
27、演、上演 赢利，利益，汇报，报告 营业收入 年度报告 薄力多销 营业额，成交量新闻语篇结构简介 新闻语篇一般由标题(headline)、导语(lead)和正文(body)三个部分组成。 标题标题: :标题常常以独特、新奇的表达方式和显要的位置展示在读者面前，以达到引人注目的效果。作者常利用比喻、双关、押韵、仿拟等修辞手段，使标题的语言简洁精练、发人深省。 导语导语: :导语一般指新闻报道开端的第一个大自然段，大多跟在标题下面。导语是新闻的精髓，它一般围绕新闻报道中的基本要素(即由who, what, when, where, why, how等引出的问题)用极其精练的语言把时间的过程和真相一语
28、道破。 正文正文: :是新闻报道的主题部分，它由所要报道的事实组成，向读者提供事实真相和详细情况。正文中的信息排序可采用不同的方法，常用的有：（1）以事实的重要性为排列依据：最重要的信息放在开头，次要信息在后，对事件细节逐一补充。（2）按事实发生的时间顺序排列。（3）混合排列法：用概括性的导语说明事件的概貌，然后按时间顺序逐一陈述事实。 启示启示: :熟悉新闻语篇的谋篇特点有利于阅读过程中的信息处理，一般只要阅读了标题和导语，就能了解一则新闻的梗概，阅读时对语篇要传达的主要信息就心中有数了。一旦抓住了语篇的宏观信息。BEC Exam focus Reading Test Part Three
29、a 450-550-word text and sentences stem completion. This tests candidates understanding of specific information. Tips: read the questions first for the relevant information. Then read the relevant passages for detail. This will help you select the correct option. Grammatically, all options will fit,
30、so concentrate on selecting an item with the correct meeting.Arranging a course Read the fax and answer the questions. Languages for making arrangementsSummary Talk about teamwork Reading: how to understand specific information in an article; words and phases in the article. Speaking: languages for
31、making arrangementsAssignment 1. Words and phrases about teamwork.2. Work in pairs. Student A looks at the activity sheet on p145. Student B looks at the activity sheet on p150. Use the languages for making arrangements on p10.Unit 1 b Communication Teaching Objectives Upon completion of the unit, y
32、ou should be able to: take and leave telephone messages raise awareness of clarity in spoken language practice reading and listening for gist and specific informationWarm-up questions Types of communication used at work? The advantages and disadvantages?Words or expressions for reference snail-mail
33、time-consuming save time/trouble raise the efficiency in your work in written form refer to it at any time you like 传统的信件 省时 省时间,不麻烦 提高工作效率 以书面的形式 你随时可拿来参考Reading taskRead the article on English for international business for gist and choose the most appropriate heading for each paragraph:Communicat
34、ing internationallyOver-estimating the fluency of non-native speakersKeeping your English simpleUnderstanding cultural differencesRaising cultural awarenessDetailed study Is your English too English? Ask a and over-estimate culture-specific Limit themselves to 你的英语是否太地道？ If you ask,you will, Over is
35、 a prefix, with ns forming ns, vs, adjs and advs. It means too much. -specific used in a compound，含“特有的”、“限定的”之义 “to” is a prepDiscussion What difficulties do you have when communicating with native speakers? Fast speed Local accent Idiomatic language Slang expressions Differences in cultural backgr
36、oundLeaving voice mailsListening 1(p13) Frida Anderson, a manager at Sandelin AB in Stockholm, receive five voice mails. Listen and decide what each speaker is trying to do.1. B 2. G 3. C 4. H 5. EBEC exam focus Listening test part two In Section 1, candidates listen to five short pieces in order to
37、 identify the topic of each piece from the list. In Section 2, candidates listen to another five short pieces in order to identify the function of each piece. Both sections test candidates ability for gist. Incorrect options are included in the recording. Candidates should not make final decision un
38、til they have heard each piece twice.Tips for leaving answering machine messages Prepare the listener for the messageMake requests simple and politeGive clear contact informationTaking messagesListen and write in the missing information in the form on p15.1. Trade fair 2. s 126 25 3. 34. Tuesday 23/
39、 23 November5. (Kati) Gersel 6. the/your message7. Cancelled 8. not available 9. 27 November 10.confirmBEC Exam focusListening test part Onecandidates listen to three conversations and complete each of the gaps in the gapped text with one or two words. Each text has four gaps. This tests candidates
40、ability to listen for specific information. Candidates have 15 seconds to read through each form before listening. The questions follow the order of the recording. Distractions may be included in the recording in order to mislead unwary candidates. Typical phrases in telephone conversationsOffering
41、help Can I help you? Can I take a message?Asking for information Could I ask whos calling, please? Could you give me your fax number, please?Checking information Could you spell that, please? So, thats 27 November.Promising action Ill give her the message as soon as shes back. Ill ask her to call yo
42、u as soon as possible.Assignment Use the activity sheet on p 145 and p150 to give and take telephone messages. Role-play your conversation to the rest of the class. Do self-study on p15-16. Unit 2aEntertaining a clientTeaching objectives Upon completion of the unit you should be able to: Raise aware
43、ness of and practise techniques for encouraging conversation Practise speaking about general topics in preparation for the Speaking TestChoosing a restaurant Read the customer satisfaction form of Signet House Restaurants (西格奈连锁酒店)and decide on the three most important criteria for you and give reas
44、ons for your choice(p19).Words and expressions for reference What makes my dining experience stand out is enjoy the attractive and relaxing atmosphere have a feeling of friendliness and comfort 使我的用餐感受与众不同的是 享受充满魅力、令人放松的情调 享受到友好的服务态度和舒适程度 The classical interior design serves as a visual feast high-q
45、uality service catering to different tastes good quality of the foods and beverages value for money 典雅的内部装修就向是一种视觉美餐 高质量的服务 满足不同口味的要求 高质量的食物和饮料 物有所值的服务ReadingWould Porters be a suitable restaurant in these situations? an end-of-year office party or an end-of-week meal product launch a negotiation or
46、 an evening with a new clientDetailed study of the advertisement objective at reasonable price be popular with alike pride oneself on/upon to be of importance to cater for call in 目标,宗旨 at high/low price, at popular price 受欢迎 ，招人喜爱的 adv. 一样地，相似地 为感到骄傲 to be of use , to be of a grey color 提供餐饮服务,接待 顺
47、路到某处, 同call byMaking conversationListening Five people talk about their business trips. Listen and decide which of the questions each speaker answers. Match each of the five pieces with one of the questions (A-H). 1.2.3.4.5.DBHFA Encouraging conversations Showing interest/ surprise Asking follow-up
48、questions Using the speakers words in a follow-up questionExercise Work in pairs. Develop these statements into conversations. Try to use the techniques and expressions for encouraging conversations. Unit 2bCorporate Hospitality Teaching objectives Upon completion of the unit, you should be able to
49、talk about corporate hospitality raise awareness of formal versus informal language in letters review language for making and dealing with invitations practice writing a letter of acceptanceMixing business with pleasure Speaking Read the profiles of the business people and match each profile with a
50、way of entertaining them from the list. Give their reason. Words and expressions for talking about the topic a fact-finding mission enables the businessmen to understand the company be fit his social status facilitate one-to-one conversation 实地考察使商人们能了解公司 适合他的社会身份 有利于一对一交流 take it as a chance to str