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1、Unit 3 Text A The tale of a cultural translator I.Teaching Objectives 1.Understand the audio materials of this unit. 2.Grasp the key words , phrases and structure. 3.Master the skills of writing and reading in this unit. 1). developing a passage with the general observation and the examples that ill
2、ustrate it 2). understanding idiomatic expressions. II. Teaching Content 1.Lead-in Activities 2.Text Organization 3.Skill Learning in Writing and Reading 4.Language Points (key words, phrases and difficult sentences) 5.Guided Practice ( exercises, oral practice and group work ) III. Teaching Process
3、 1. Warm-up Questions/Activity Introduction remarks: When a group of human beings work together, what does it take to make the cooperation go smoothly, effectively and productively? This question is one that every business manager faces. Good training, good conditions, a pleasant atmosphere, a commo
4、n aim all of these factors play a part, but the richness of human psychology makes management a subtle and demanding art. And when businesses go international, there are even more complexities to cope with. In the last unit, we looked at how cultural differences affect education. But what goes on af
5、ter school? What happens at work in a world that s rapidly becoming a global village ? The three texts you re going to read in this unit explore some of the fascinating complications of international management. Questions: 1). .What kind of qualifications should be required to do well in a foreign c
6、ompany? 2). What s cross-cultural communication? 3). List some conflicts caused by different cultures. How to solve the problem of conflicts? 4). Do you think language and culture are closely related? Why? 2. Text Organization Part I (para 1 ) Introduction of the topic: cultural differences conflict
7、s need for a cultural translator Part II. ( para 2-11) An example: George s storyPart III. ( para 12 ) Conclusion: The first thing you need for the problems in a joint venture is a cultural translator. 3. Skill learning in writing and reading 1). The article includes several paragraphs in which the
8、author starts with a general observation and then presents a series of examples to illustrate his point. ( para 3, 9 ) 2). The meaning of idiomatic expressions can be very hard to guess. Word formation clues do n t always help, and can even mislead us entirely! But effective readers don t give up on
9、 the first try. 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 1 页，共 6 页 - - - - - - - - - They keep reading, in search of context clues examples, explanations, contrasts or parallel phrases that can help them figure out the meaning of idiomatic expressions. 4. Langu
10、age Points 1) run into -meet by chance; encounter unexpectedly Examples: I ran into Joe yesterday on Main Street. After a promising start, the company ran into debt. 0You will run into trouble if you dont take care. 2) a nultitude of little things that escalate into big emotional battles -a large nu
11、mber of small incidents that develop into serious emotional conflicts a multitude of/multitudes of- a very large number of Examples: It didnt work out quite like I intended it to for a multitude of reasons. Multitudes of football fans crowded round the entrance to the hotel in an effort to see in pe
12、rson the world-famous star. escalate vi. & vt. increase in intensity, degree, or amount; make or become greater or more serious Examples: The UN must do something before the war escalated beyond control. The inflation rate has been escalating in many Asian countries. If we surrender on this small is
13、sue, they will undoubtedly escalate their demands. 3). all the parties -all the sides party -n. person or people forming one side in a legal agreement or conflict Examples: Is this solution acceptable to all parties concerned? A third party from outside the village was brought in as a witness. 4) th
14、e director of international operations -the director of (the department of) international businesses activities 5) temporary transfer to Japan -working temporarily in Japan transfer n. the process by which sb. or sth. moves or is moved from one place, job, etc. to another Examples: David was fed up
15、with his job in London so he asked for a transfer to the Paris office. Blakes transfer to an Italian football club came as a shock to all his supporters. 6) From the start, George was well accepted by all the Japanese employee- George was treated as welcome by all Japanese employees from the very be
16、ginning. accept (sb.)-vt. think of (sb.) as part of the group and treat him in the same way as other members of it; treat (sb.) as welcome Examples: The children gradually began to accept her. He was never really accepted by his fellow workers. 7) anyone sent to represent US owners-anyone who is sen
17、t to the joint venture in Japan as representative of the American company 8) George was so naturally nonassertive that no one could see him as a threat to their careers-George was by nature so easy and modest that his presence in the joint venture didnt pose any threat to the positions of Japanese m
18、anagers and employees 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 2 页，共 6 页 - - - - - - - - - 9) they felt comfortable asking his advice-they didnt feel embarrassed when they asked his advice 10) the odd behavior of their partners across the ocean -the strange way
19、 in which their American partners act 11) get into the habit of doing sth. -start to do sth. so often that it becomes a habit Examples: Hes got into the habit of switching on the TV as soon as he gets home. I got into the habit of studying in the library when I was in college. 12) come to an end-sto
20、p; finish Examples: And here the story comes to an end. The teams run of success seems to come to an end. When this temporary job comes to an end, Ill be unemployed again. 13) pick up-learn or acquire easily without making much effort Examples: George picked up a few Japanese phrases when he was on
21、a business trip to Tokyo. I dont know where my children have picked up those rude words! We need someone who will pick the job up quickly. 14) He drank green tea at all hours, . Westerners are in the habit of drinking black tea only at certain hours such as tea breaks or tea times, while the Japanes
22、e, like us Chinese, have the habit of drinking green tea all the time. So this is one of the Japanese habits that George had picked up by the time his first two-year contract came to an end. at all hours -at any time; all the time Examples: The restaurant serves meals at all hours. She is inclined t
23、o telephone at all hours of the day or night. 15) The Japanese engineers had surpassed George in their knowledge .The Japanese engineers knew more about. than George did (so they no longer needed George to give them advice) surpass -vt. be even better or greater than; go beyond Examples: Your excell
24、ent performance has surpassed everyones expectations. The director has really surpassed himself with this new film. His time for the 100 meters surpassed the previous world record by one hundredth of a second. 16) the country he had come to love-the country he had started to like 17) Faced with the
25、threat of an unwilling departure from Japan,. -Seeing the unpleasant possibility of having to leave Japan in spite of himself, . be faced with -be confronted with; be made to meet (sth. bad or difficult) Examples: Faced with the threat of losing their jobs, the workers on strike decided to go back t
26、o work. He is faced with a difficult choice after graduation: to go back to his hometown or stay in the big city. 18) George reinvented himself as a cultural translator. -George changed himself and took 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 3 页，共 6 页 - - - -
27、 - - - - - on the role of a cultural translator. 19) the Japanese . president was again-offended by a message from the American management -the Japanese . president was -as he had already been on other occasions-angry with a message sent to him by the American management The adverb again can be used
28、 to indicate and emphasize a similarity between the situation, action or subject that is happening or being discussed now and a previous one. Examples: My last question is again a somewhat personal one. 20) go along with:agree with: accept Examples: Shell go along with your decision. How could you g
29、o along with such a plan- Well go along with your suggestions, although theyre not exactly what we want. 21) It worked the other way around, too. -It was also effective with messages from the American management to the Japanese. 22) ensure-vt. make sure; guarantee Examples: Come early to ensure that
30、 you get a seat. This letter will ensure you an interview. The door did not lock, but at least it ensured a reasonable amount of privacy. 23). Whenever we did that anyway, he came to the rescue at once. -Every time when we did do or say something stupid from the Japanese viewpoint, he promptly offer
31、ed to help us out of the embarrassing situation. 24) Whole multitudes of difficulties never arose. .-Difficult problems never occurred in large numbers. 25) thanks to-because of; owing to; with the help of Examples: Thanks to a cool summer, our electricity bills have been very low. The play was a gr
32、eat success thanks to the effort and commitment of everyone involved. 26) smooth over -make (problems or difficulties) seem less serious or more pleasant Examples: Perhaps a gift of flowers will help to smooth your quarrel over. Would you like me to try to smooth things over between you and your par
33、ents? Bill tried to smooth over his argument with Mary. 27) Since leaving that company in Georges capable hands, Ive advised many firms on international operations. -Since I left the company in the charge of capable George, Ive given suggestions to many companies about developing their international
34、 business 5. Guided Practice (exercises, oral practice and group work) 1) Summary A. Ask several students to retell the text by using their own words. B. Talk about the main idea or theme of the text. 2). Exercises A. Comprehension of the text(During the period of preview or discussions in class). B
35、. vocabulary IV-VII(homework) 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 4 页，共 6 页 - - - - - - - - - C. Translation( on exercise-book) 6. After-class Assignments 1). Practice your skills at hypothesizing the meanings of some new words and idiomatic expressions be
36、fore you read Text B. Match the words and expressions listed on the left with the best definitions on the right and hypothesize what the words and expressions probably mean. Then scan the article until you locate each word or phrase, and look for context clues to check your hypothesis. 2). This pass
37、age uses simple conjunctions very effectively to show how his observations are supported by examples. Try the same thing as you write your own paragraph. Text B A Multicultural Person Language Points1. be exposed to more than one culture in his or her lifetime : have direct experience of life in dif
38、ferent cultural contexts 2. You cannot motivate anyone, especially someone of another culture, until that person has accepted you.: Without understanding someone, esp. someone of another culture, and making him/her feel that you are one of them, you can not convince him/her to do anything (such as p
39、urchase a product or participate in a business deal). 3. Customers are turned off by monocultural salespeople- Customers dislike salespeople who are arrogant about their own culture. turn off :cause (sb.) to be bored or disgusted 4. set up their own cultural barriers -build up their own cultural def
40、enses 5. managers for international positions -managers holding positions in international operations 6. chances are youre in touch with foreign customers or manufacturers -it is very likely that you do business with foreigners 7. forging these relations :creating these relations 8. an executive-sea
41、rch firm : a head-hunting firm 9. wind up doing: end up doing ; do in the end 10. To seek out this crucial quality . -To find this extremely important quality. seek out-find sb. or sth.) by looking hard Examples: It took me several weeks to seek out the reference material that I needed for my paper.
42、 How can we seek out a really good person for the job? 11. And I probe for arrogance about their background and environment. and I investigate thoroughly to find out if they are arrogant about their own culture. 12. make the call-make the decision call -n. a decision made by referee, umpire, etc. in
43、 a sports match 13. have no concept of -have no idea of 14. Similarly, dont think for a moment that a proven American salesperson can be sent to Great Britain and be expected to sell there, since its the same language. -Likewise, dont take it for granted that a truly American salesperson can be expe
44、cted to do 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 5 页，共 6 页 - - - - - - - - - business well in Britain simply because he speaks the same language. not for a moment -not at all Examples: I didnt believe for a moment that he was an actor. I never suspected for
45、a moment that you were married. 15. nine out of ten cases - in most cases; very likely Out of can be used to indicate what proportion of a group of things something is true of. For example, if something is true of one out of five things, it is true of one fifth of all things of that kind. 16. fall f
46、or - be attracted to; be tricked by Examples: Doug was too clever to fall for a story like that. Dont fall for that old trick; hes trying to persuade you to buy his goods. 17. feel like a bull in a china shop - and an exceptionally clumsy bull at that- feel very clumsy-or even unusually clumsy a bull in a china shop - an extremely careless and clumsy person who keeps knocking things over, dropping things, breaking things, etc. at that - besides; in addition 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 6 页，共 6 页 - - - - - - - - -