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1、The introduction of alibabaThe introduction of alibaba Dian JieInternational business 20151201181005catalogue1. 1.The target market of alibaba The target market of alibaba 3. 3.The The brand and business brand and business of alibaba of alibaba 4.The 4.The international strategy international strate
2、gy of alibabaof alibaba 5. 5. The reasons for the success of alibabaThe reasons for the success of alibaba 22. 2.The development of alibaba The development of alibaba The target market of alibabaThe target market of alibabaProduction organization, production services, financial services, logistics s
3、ervices, information services, network marketing, etc E-commerce market alibabaE-commerce services market Information platform services, third-party payment services, third-party e-commerce credit evaluation service, partners guidance service, etc Cross-border e-commerce market Cross-border commerce
4、, goods exhibition, logistics, payment, etc 3B2BB2BB2CB2C Third-party payment C2CC2CMain competitors I steel net、global sources Jingdong mallTaobao market accounted for 96.5% of the absolute leading m a r ke t s h a re , t h e re i s n o competitor in the market. UnionPay、TenpayMobile shopping Aliba
5、ba wireless occupies the absolute majority of the market share. There is no competitors .4 The target market of alibabaThe target market of alibabaIn 1999, 18 people led by Jack Ma founded Alibaba group ;In 2000, Alibaba group successfully financing $20 million ;In 2001, The registered users of Alib
6、aba exceeded 1 million ;In 2002, Alibaba began to make profits in the first;In 2003, Alibaba set up Taobao and open B2C business;In 2004, Alibaba create a Alipay platform;In 2005, Alibaba and Yahoo reached a strategic cooperation, the same year in October to take over the Chinese Yahoo.;In 2006, Ali
7、baba opened the Taobao university courses to provide e-commerce training services for platform users;5 The development of alibaba The development of alibaba In 2007, Alibaba listed on the Hongkong Stock Exchange ;In 2008, Alibaba set up Taobao mall that is now Tmall ;In 2009, Alibaba launched cloud
8、computing services ;In 2010, Alibaba set up Juhuasuan and AliExpress ;In 2011, Tmall and Juhuasuan split from Taobao ;In 2012, Jack Ma founded Alibaba Foundation ;In 2013, Alibaba released a mobile social networking software and to develop mobile social platform services market ;6 The development of
9、 alibaba The development of alibaba In 2014, Alibaba launched Tmall international . In this year, the annual income of it is as high as 53 billion yuan ；In 2015, Alibaba promoted the development of the digital marketing program in China, and gradually achieve big data marketing ability .In2016, Alib
10、aba group platform turnover reached 3 trillion, reach 3.092 trillion yuan, up 27% from a year earlier. It suggests that Alibaba has become the largest mobile economic entity in the world. At the same time,it makes success breakthrough 100 billion yuan, which became the highest per capita capacity of
11、 Chinese Internet companies. 7 The development of alibaba The development of alibaba 阿里巴巴国际交易市场8 The brand and business of alibaba The brand and business of alibaba ali TV operating system 1.Trading platform service 2.Information service Such as Alimama, cloud computing services 3.The local service
12、life Such as O2O , ali-health, and ali-travel 4. The control services It covers the quality control service about entire production.5. Terminal platform service Ali phone operating system, Ali TV operating system 6. The Internet financial services Ants financial, Alipay, Yu E Bao, Zhao Cai Bao 7. En
13、tertainment services Ali music, Ali film 9 The brand and business of alibaba The brand and business of alibaba B2B platform service and cross-border E-commerce services. Alibaba will build the integration of the global e-commerce service platform, so that it can develop all over the world. Market in
14、ternationalization Service object InternationalizationCapital internationalization Human capital internationalization 10 The international strategy of alibaba The international strategy of alibaba internal strengthsOrganization structureProduct strategy Equity structure Market positioning11The busin
15、ess of Alibaba is divided into 30 division. It can respond more quickly in the change of external environment.Alibaba has diversified products, which can be effectively dispersed market risk. A l i b a b a s m a r k e t positioning can help it to obtain the biggest living space, and can give alibaba
16、 group provides a broad and solid market foundation. Alibabas ownership structure can guarantee t h a t t h e t a l e n t e d managers can control the enterprise and improve the executive force and market competitiveness. The reasons for the success of alibaba The reasons for the success of alibaba
17、Global market Market opportunities Global market helps to Alibaba to promote their own B2C, C2C, O2O platform business .Emerging markets Now Alibaba has already sta r te d to d o som e business in Brazil and achieved some success. It also demonstrated in s i m i l a r e m e r g i n g countries such
18、as South Africa, India, Russia, etc.Cross-border trade By increasing the trading links to help bad market to access alibaba global e-commerce platform . On this basis, Alibaba can provide their own brand image .12 The reasons for the success of alibaba The reasons for the success of alibaba ThanksThanks