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1、,THESTARTUPEXPERIENCEUXcomponentsinsidestartups,UXSpeakeasyJuly2013,JohnStrott,JOHNSTROTT,UXDesigner,UXWITHOUTUX,Twocorecomponentstoastartup,thatareusercentered.,VISIONSTATEMENT&,MINIMUMVIABLEPRODUCT,VISIONSTATEMENT,Ashortsentencedefiningthe,organizationspurposeandvalues.,“YOUPRESSTHEBUTTON,WEDOTHER
2、EST”,“YOUPRESSTHEBUTTON,WEDOTHEREST”,GeorgeEastman,FounderofEastmanKodakCompany,KEYSTOCREATINGA,VISIONSTATEMENT,KEYSTOCREATINGAVISIONSTATEMENT,Itaddressesarealneed,KEYSTOCREATINGAVISIONSTATEMENT,ItaddressesarealneedItissimple,KEYSTOCREATINGAVISIONSTATEMENT,ItaddressesarealneedItissimpleItisunique,KE
3、YSTOCREATINGAVISIONSTATEMENT,ItaddressesarealneedItissimpleItisuniqueItservesasaguidinglight,Itservesasaguidinglight,Itservesasaguidinglight,ASTARTOSAILYOURSHIPBYJesseJamesGarret,AuthorofTheElementsofUserExperience,THEVISIONDRIVENSTARTUP,ISAUXDRIVENSTARTUP,MINIMUMVIABLEPRODUCT,AnMVPhasjustthosefeatu
4、resthatallowtheproducttobedeployed.,EXAMPLES,NickWoodman,FounderofGoProwithMVP,EXAMPLES,TestshotfromGoProMVP,EXAMPLES,GoProproductassortment,EXAMPLES,KellySlaterw/GoProHerocamera,KEYSTO,CREATINGAMVP,WritetheuserstoryKEYSTOCREATINGAMVP,Asa_,Ineedto_soIcan_.,AsadedicatedUXspeakeasymember,Ineedtoinvite
5、otherstoanearbypub,soIcancontinuedrinking&talkingUX.,WritetheuserstoryMaptheinteractionsKEYSTOCREATINGAMVP,Login,Locate,Settime,Tellpeople,*Notanactualstep,Nothingnearby,Icanmakeit,Icantmakeit,Booked,WritetheuserstoryMaptheinteractionsIdentifyemotionsKEYSTOCREATINGAMVP,Login,Locate,Settime,Tellpeopl
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7、SimplifyitKEYSTOCREATINGAMVP,Login,Locate,Settime,Tellpeople,*Notanactualstep,Nothingnearby,Icanmakeit,Icantmakeit,Booked,Locate,Tellpeople,Icanmakeit,Locate,TellpeopleIcanmakeit,WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitValidateitKEYSTOCREATINGAMVP,Howdoesthissweaterlookonme?,Ist
8、hereaproducthere?Doesitexistelsewhere?IsthisMVPexciting?,KEYSTO,CREATINGAMVP,WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitValidateit,ITSTIMETOBUILD,LAUNCH,TEST&ITERATE,LEANUX,JeffGothelf,AuthorofLeanUX,Concept,Prototype,Validateinternally,Testexternally,Learn,Iterate,THEMVPDRIVENSTAR
9、TUPISAUXDRIVENSTARTUP,THEMVPDRIVENSTARTUPISAUXDRIVENSTARTUP,THEVISIONSTATEMENT&MVPAREUSERFOCUSED,ItsuptotheteamtokeeptheUXmomentumgoing.,REFERENCES&CREDITS,AlexaAndrzejewski(ladylexy),Cofounder&CEOofFoodspotting,KodakR&D,JesseJamesGarrett(jjg),AuthorofTheElementsofUserExperience,WillDayble(willdayble),Authorof4)MinimumViableProduct,JeffGothelf(jboogie),AuthorofLeanUX,CHEERS!,MrJohnnyLane,