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1、4月每日流量规划日期15161718192021红色为活动日星期总计二三四五六日一流量合计808005000500045004000500050004300流量分解直通车流量218161350135012151080135013501161钻展流量436322700270024302160270027002322淘客流量7272450450405360450450387免费流量8080500500450400500500430聚划算流量需求10000实际完成实际每日流量实际完成总流量35003500000000直通车流量500500钻展流量20002000淘客流量500500免费流量50050
2、0聚划算实际流量80008000聚划算差额流量-2000000000差额-1500-5000-4500-4000-5000-5000-4300广告费用预算广告费用预算广告预算汇总1202067439743966955951743974396397直通车预算272701688168815191350168816881451钻展预算929365751575151764601575157514946聚划算扣点0实际费用广告扣费汇总25002500000000直通车扣费500500钻展扣费20002000聚划算扣点费用0流量差额-4939-7439-6695-5951-7439-7439-6397费用
3、差额-4939-7439-6695-5951-7439-7439-6397每日详解22232425262728293031二三四五六日一二三四40005000500050005000500045004500500050001080135013501350135013501215121513501350216027002700270027002700243024302700270036045045045045045040540545045040050050050050050045045050050000000000000000000000-4000-5000-5000-5000-5000-500
4、0-4500-4500-5000-500059517439743974397439743966956695743974391350168816881688168816881519151916881688460157515751575157515751517651765751575100000000004月每日流量规划实际完成广告费用预算-5951-7439-7439-7439-7439-7439-6695-6695-7439-7439-5951-7439-7439-7439-7439-7439-6695-6695-7439-74394月广告预算总预算项目分解转化率点击率收藏率点击单价预算费用钻
5、展3%2.53.531900元/天直通车3.00%0.80%3.1531900元/天聚划算10CRM200元/天合计4000元/天费用占比直通车钻展7天平均点击单价7天平均点击单价1.252.13备注日期4月14月24月34月4星期三星期四星期五星期六访客数1,4601,4931,4961,435浏览量4,6694,3684,3634,431老访客数205197185158被浏览商品数61626367人均停留时长(秒)109959578商品详情页访客数1,3711,4181,4231,390商品详情页浏览量3,4153,2963,3643,476下单买家数73607155老买家数2211141
6、1下单金额19,711.0013,440.0018,058.0011,526.00支付金额14,963.009,608.0015,237.0010,960.00支付买家数64536553支付商品件数12080907565支付商品数27262521支付子订单数84678667客单价233.80181.28234.42206.79跳失率53.63%52.65%53.88%52.40%全店转化率4.38%3.55%4.34%3.69%PC访客数668659643535浏览量1,9201,6031,6181,414老访客数911078666人均停留时长(秒)144169179159商品详情页访客数61
7、2611593513商品详情页浏览量1,2251,0901,1611,044下单买家数25252821下单金额7,509.005,975.009,278.004,854.00支付金额5,427.003,900.007,409.004,854.00支付买家数21222521支付商品件数38314939支付商品数15141517支付子订单数25273530客单价258.43177.27296.36231.14跳失率65.27%62.06%65.16%63.93%下单转化率3.74%3.79%4.35%3.93%人均成交件数221411人均成交笔数1111全店转化率4.38%3.55%4.34%3.
8、69%平均访问深度2.872.432.522.64新客户数42425142老客户数7532新客户UV577552557469老客户UV911078666新客户占比86.38%83.76%86.63%87.66%老客户占比13.62%16.24%13.38%12.34%新客户下单转化率3.29%3.08%4.13%2.99%老客户下单转化率3.30%4.67%4.65%10.61%成交金额占比36.27%40.59%48.63%44.29%无线端访客数792834853900浏览量2,7492,7652,7453,017老访客数114909992店铺首页访客数127138133144店铺首页浏览
9、量401390380461被浏览商品数54565762人均停留时长(秒)85524540商品详情页访客数759807830877商品详情页浏览量2,1902,2062,2032,432下单买家数48364334下单金额12,202.007,465.008,780.006,672.00支付金额9,536.005,708.007,828.006,106.00支付买家数43314032支付商品件数8249858526支付商品数20202013支付子订单数59405137客单价221.77184.13195.70190.81跳失率43.81%45.20%45.37%45.56%下单转化率6.06%4.
10、32%5.04%3.78%人均成交件数1.911.5821.4516.44人均成交笔数1.371.291.281.16全店转化率4.38%3.55%4.34%3.69%平均访问深度3.202.932.923.09新客户数31263028老客户数125104新客户UV678744754808老客户UV114909992新客户占比85.61%89.21%88.39%96.44%老客户占比14.39%10.79%11.61%3.56%新客户下单转化率3.98%3.63%4.38%0.00%老客户下单转化率15.79%8.89%9.09%96.88%成交金额占比63.73%59.41%51.37%55
11、.71%4月54月64月74月84月94月10星期日星期一星期二星期三星期四星期五1,8011,9301,9461,9962,9001,7175,1815,6305,6255,3598,5035,3641712042242402052386164606962647370888083801,5621,6731,6471,5981,8371,6233,8814,0353,9353,6774,8214,03565827662805812141920171513,985.0016,015.0019,668.0013,439.0021,118.0014,775.0012,288.0014,923.001
12、5,672.0011,066.0017,468.0012,279.00617771587255887122113516137942428252228197699917010571201.44193.81220.73190.79242.61223.2555.19%56.17%55.19%58.22%57.34%54.11%3.39%3.99%3.65%2.91%2.48%3.20%5386157067088807571,1571,6441,7281,7292,2891,944658692110781141921651801571911655095906606588057118891,1591,2
13、721,2841,4991,4022737333442245,638.007,456.009,460.008,093.0010,814.006,544.005,160.006,672.007,608.006,208.009,405.006,315.002533323038243851544767045121416161916304142365233206.40202.18237.75206.93247.50263.1367.29%63.90%64.31%65.25%58.52%65.52%5.02%6.02%4.67%4.80%4.77%3.17%15229221111113.39%3.99%
14、3.65%2.91%2.48%3.20%2.152.672.452.442.602.5749635238554055710264735296145988026436586921107811487.92%86.02%86.97%84.46%91.14%84.94%12.08%13.98%13.03%15.54%8.86%15.06%4.65%5.29%4.56%4.35%4.36%2.80%6.15%6.98%3.26%6.36%8.97%3.51%41.99%44.71%48.55%56.10%53.84%51.43%1,2631,3157928348539004,0243,9863,8973
15、,6306,2143,4201061181321301271243363613674651,1151788038979408752,1506135657586258613931474443321,0531,0839879401,0329122,9922,8762,6632,3933,3222,6333845432938348,347.008,559.0010,208.005,346.0010,304.008,231.007,128.008,251.008,064.004,858.008,063.005,964.003644392834318497159406749182223162014465
16、849345338198.00187.52206.77173.50237.15192.3950.04%52.55%50.00%54.35%56.83%45.10%3.01%3.42%3.47%2.25%1.88%3.54%23.581.611.511.431.971.581.281.321.261.211.561.233.39%3.99%3.65%2.91%2.48%3.20%2.882.922.892.682.933.1229383020222676981251,1571,19766070472677610611813213012712497.31%96.73%96.86%97.75%98.
17、17%96.56%2.69%3.27%3.14%2.25%1.83%3.44%0.00%0.00%0%0%0%0%100.00%100.00%100%100%97.30%96.97%58.01%55.29%51.45%43.90%46.16%48.57%4月114月124月134月144月154月16星期六星期日星期一星期二星期三星期四1,8052,1082,5146,1955,5892,7535,1085,7037,17114,23011,7707,1691952193093904664505964667367697987837890811,7052,0462,4306,1045,5242,
18、6973,9254,6425,51711,97110,1795,98358687373519210512715111311915,183.0016,631.0018,408.00109,603.9638,287.0025,371.0013,008.0013,501.0014,921.0098,940.0034,078.0021,728.0057626471718195971031111,828852172262725372927778988771213125228.21217.76233.14137.99188.28228.7255.96%58.11%59.35%64.49%69.49%60.
19、59%3.16%2.94%2.55%11.57%3.24%3.45%7398191,1092,8392,1731,1001,5501,8712,6445,9304,1642,33874911451972202051711761681371661766877811,0612,7942,1441,0841,1601,4302,0595,1073,6502,11325263554498386,018.006,714.009,525.0070,417.0018,276.0010,648.005,849.005,766.008,056.0065,177.0015,571.009,335.00242433
20、5318934424163652672711617211915193533505389451243.71240.25244.12122.74174.96274.5665.36%67.28%65.46%60.37%70.69%67.18%3.38%3.17%3.16%19.16%4.51%3.45%2223521111113.16%2.94%2.55%11.57%3.24%3.45%2.102.282.382.091.922.134555496061507641965856657289642,6421,953895749114519722020589.99%88.89%86.93%93.06%8
21、9.88%81.36%10.01%11.11%13.08%6.94%10.12%18.64%3.16%3.02%2.70%19.19%3.89%3.35%5.41%3.30%5.52%18.27%7.73%2.93%44.96%42.71%53.99%65.88%45.69%42.96%1,2631,3151,2401,2882,0209603,5583,8324,5278,3007,6064,8311211281641932462451701671923132792245984988341,1548697365658606259593943333549351,0181,2651,3693,3
22、103,3801,6132,7653,2123,4586,8646,5293,87033423819495679,165.009,917.008,883.0039,186.9620,011.0014,723.007,159.007,735.006,865.0033,763.0018,507.0012,393.0033383118692615562481,17618010120221332272142563823311974216.94203.55221.45181.52201.16203.1649.44%52.29%54.52%67.97%68.74%56.20%3.10%3.26%2.70%
23、5.78%2.78%4.05%1.671.631.556.321.961.661.271.471.231.251.291.213.16%2.94%2.55%11.57%3.24%3.45%2.832.712.852.302.112.6026322614376497654316121,1421,1871,0761,0951,77471512112816419324624597.09%96.90%97.37%96.60%97.40%96.25%2.91%3.10%2.63%3.40%2.61%3.75%0%0%0%0%0%0%100%100%100%99.12%98.88%100%55.04%57
24、.29%46.01%34.12%54.31%57.04%4月174月184月194月204月214月22星期五星期六星期日星期一星期二星期三2,4742,1342,1653,0884,89426,4367,4626,3766,1677,51011,01944,0824643823033213936336964696360669091958985822,3832,0652,0872,9974,79126,3145,8594,9554,8956,1119,25440,8851078475838974119171724214923,833.0021,141.0019,311.0018,284.001
25、9,724.00103,682.0020,838.0016,797.0013,515.0018,572.0015,873.0097,350.0096766883817221726671114791249593032242523301361139210696808217.06221.01198.75223.76195.96134.8356.14%55.67%57.55%59.78%63.20%69.64%3.88%3.56%3.14%2.69%1.66%2.73%1,1018637651,0791,8157,9552,7962,3352,0072,5423,88212,1952081611231
26、581692721811531861781651821,0418117191,0121,7347,8812,1231,7461,4361,9283,03211,247503329394059611,340.006,421.006,716.008,504.0010,627.0075,309.0010,338.005,805.004,830.008,027.008,254.0073,844.00453125383458981433961607342017131216226539314545652229.73187.26193.20211.24242.76125.3763.49%61.76%67.7
27、1%66.54%70.14%74.98%4.54%3.82%3.79%3.61%2.20%7.49%2926211111113.88%3.56%3.14%2.69%1.66%2.73%2.542.712.622.362.141.5377595159606731043148208937026429211,6467,68320816112315816927281.11%81.34%83.92%85.36%90.69%96.58%18.89%18.66%16.08%14.64%9.31%3.42%4.48%3.13%2.96%3.26%1.82%7.37%4.81%5.59%6.50%5.70%5.
28、92%9.93%49.61%34.56%35.74%43.22%52.00%75.85%1,0661,2891,4053,3563,4161,6534,6664,0414,1604,9687,13731,8872562211801632243612131921831882446746626685806177221,8016258625856603655514342431,3421,2541,3681,9853,05718,4333,7363,2093,4594,1836,22229,638575247455014712,493.0014,720.0012,595.009,780.009,097
29、.0028,373.0010,500.0010,992.008,685.0010,545.007,619.0023,506.0051454345471339162472418642252327212214217174616151156205.88244.27201.98234.33162.11176.7450.25%51.53%52.00%56.15%59.11%67.34%4.15%4.09%3.36%2.24%1.62%0.80%1.7813.871.679.291.361.691.391.641.421.361.091.173.88%3.56%3.14%2.69%1.66%2.73%3.
30、022.992.852.432.251.6742363138371139912710208101,0681,2253,1933,1921,29225622118016322436195.85%95.99%96.79%97.96%98.38%99.22%4.15%4.01%3.21%2.04%1.62%0.79%0%0%0%0%0%0%100%98.04%97.78%97.56%96%98.62%50.39%65.44%64.26%56.78%48.00%24.15%4月234月244月254月264月274月28星期四星期五星期六星期日星期一星期二5,7992,6322,9533,13211,
31、1207,0097,4857,53455047438338660645859797974685,7182,5462,8793,0629,7715,5346,1356,225907064751514151617,990.0017,693.0013,144.0017,576.0014,126.0014,309.0013,013.0014,157.00786462661371121011141828252294848286181.10223.58209.89214.5066.20%59.54%59.94%59.61%1.35%2.43%2.10%2.11%1,1909489188212,3412,0
32、881,8511,788181149134981681751821501,1318948697791,7971,6061,4281,314283431266,005.009,741.007,036.007,178.004,697.007,291.007,590.005,572.002431322443495447920171130404231195.71235.19237.19232.1771.01%68.35%67.86%66.63%2.35%3.59%3.38%3.17%222211111.35%2.43%2.10%2.11%1.972.202.022.186350475025561,00
33、97997847231811491349884.79%84.28%85.40%88.06%15.21%15.72%14.60%11.94%2.08%3.63%2.81%3.18%3.87%2.69%5.22%2.04%33.25%50.95%58.33%39.36%1,3731,2711,4002,0098,7794,9215,6345,74633428322926322223920922463777472159957585455543839434,6121,6702,0272,3037,9743,9284,7074,9116436334911,985.007,952.006,108.0010
34、,398.009,429.007,018.005,423.008,585.00543330421,322946347671418181864444055174.61212.67180.77204.4064.96%54.52%56.25%57.44%1.38%2.11%1.61%2.10%1.741.911.571.601.191.331.331.311.35%2.43%2.10%2.11%1.922.662.532.4143252235118871,0399881,1711,74633428322926398.64%97.89%98.44%97.90%1.36%2.11%1.56%2.10%0%0%0%0%98.41%97.22%96.88%100%66.75%49.05%41.67%60.64%4月294月30星期三星期四