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1、Main ways people shop in modern society and the influences they makeContentsAbstract I. Introduction1 1.1 1 II. Methods2 III. Results& Analysis 3.1 Research & analysis on students attitude towards modern shopping ways 3.2 Survey & analysis about the state of modern frontstore businesses 3.3 Summary
2、& Analysis on the information on the InternetV. Discuss8 VI. Conclusion8 AbstractThe purpose of the study is to find out main shopping ways in modern society and the influences they make by different kinds of ways of investigation, including designing and handing out questionnaire to people of diffe
3、rent age, using online resources such as some current data of some industries and visiting shops for more accurate information. Through the investigation, we tried to make a comprehensive communication with students on our campus and people in the socity,which benefits us a lot.However,there is very
4、 limited knowledge about online consumer behavior because it is a complicated socio-technical phenomenon and involves too many factors. Finally we came to the conclusion of the study by having a comprehensive discussion combined with analyzing the data weve collected.Key words: Internet shopping, fr
5、ontstore businessiI. IntroductionWith the development of the Internet, and the declining cost of computers, online shopping, which is now the most suited taste of office workers and young colleges, has become the hottest and welcome way of shopping. Gradually, with its unique advantage, online shopp
6、ing has grown from fresh things to an important part of peoples daily lives, which has impacts on peoples traditional shopping habits, lifestyles and thoughts, and taking hold. Students, as the most sensitive populations, who can accept online shopping behavior soon, are becoming potential users of
7、the future shopping the market . However , each coin has two sides, compared with online shopping, store business has its advantages, too. Today, we are going to talk about these ways of shopping. II. Methods(1) Designing and using questionnaires (2)Using online resources (3)Visit shops(4)Consulting
8、 professionalsBefore the research, we organized a discussion to decide the study subject and then focused on the main shopping ways in modern society and the result they had brought finally. During the discussion, we talked about the researching avenues and assigned the tasks. We divided our group m
9、embers into several groups. First group undertook the responsibility of designing questionnaires, and then those questionnaires were used by the inner-school and out-of-school team to research different kinds of people respectively. After the specific field work, the data was analyzed and was compar
10、ed with the data finding online. In order to make our research more academic, online resources and some economic professionals helped us a lot. At last, our members gathered together and discussed the project. We integrated the collected information and shared the feelings and experiences with each
11、other, finally the proposal was drafted by the relevant members.III. Results & Analysis3.1 Research & analysis on students attitude towards modern shopping ways In order to find out students idea of shopping on campus, we made a questionary and 校内购物调查结果网购实体店总人数女生大一23932大二13316大三8412男生大一14418大二10313大
12、三549总人数7327100比例73%27%100%调查人：陈诗雨 余小雪调查时间：第九周（）四月十二日至四月十九日）调查地点：南审校园调查人群：南审学生This is vividly shown in the sheet which is given by Chen and Yu, we can see that in our school, there are 73% of students prefer to go shopping through the Internet while the rest choose to buy things in traditional ways.
13、Online shopping has become a more popular way to buy things, especially in campus.On one hand, students have to study after all. They dont have the time to go to a street and choose the goods they need leisurely. So they turn to the Internet for help as the online shopping becomes more and more conv
14、enient. There is a large variety of goods on the Internet so it never becomes boring.On the other hand, students rely on their parents and they have no enough money to buy what they want casually. But the online shopping always has a discount so students are in favor of it. And now there are many sp
15、ots near school which are specially set to pick up goods bought on the Internet, making online shopping the first choice of buying things.3.2 Survey & analysis about the state of modern frontstore businesses Our group members went out and did researches on social shopping condition. On the one hand,
16、 we did a survey on different groups of people about their shopping ways; On the other hand, we asked some shop owners about their sales status.校外购物调查结果年龄分段网购实体店总人数女士18-24非学生38155325-34岁40226235-44岁1582345岁以上7512总人数10050150比例66.70%33.30%100%男士18-24非学生13122525-34岁24113535-44岁1282045岁以上235总人数513485比例6
17、0%40%100%调查人：崔巍巍 陆周婧调查时间：第十周调查地点：小镇（苏果等）万达，新街口From the above, we can see that:1.People who are above 45 years old, especially men, would rather do shopping in stores rather than online.2.Males seldom shop online, for they dont have to buy too much clothes and goods like females do.3.People whose age
18、 are between 25 and 34 are the main figure of electronic commerce, because they have mostly gotten stable jobs and regular income, and they are in need of attractive goods. 实体店销售情况调查店面种类商品平均单价每日销售数量 每日销售额服装（巴拉巴拉）150-30020-306000-9000化妆品（一般韩国化妆品品牌）100-30010152000-3000食品（优良品）50-100/人次8000左右电子产品2500-40
19、0015-2070000左右地点：万达 Though this survey, we have known that even if the Internet shopping has taken off a big part of the market, the frontstore businesses still have place to exist. When it comes to the necessities like food or clothes, people prefer to go to frontstores to pick out what they want.
20、However, the top-grade consumables such as electronics also needs to be tested when they are brought.3.3 Summary & Analysis on the information on the InternetAfter the investigation in several shops both on campus, we also browsed the Internet for more accurate information and some professional idea
21、s. It is said by CNIT 中国信息技术有限公司（简称：CNIT）是美国纳斯达克上市公司（股票代码：CNIT），CNIT是物联网、公共信息云、行业自媒体平台和智慧城市承建商与互联网运营商 that:”Price monitoring on 2011 all online shopping goods and line commodityanalysis found by a cat, the average discount in 2011 Chinas Internet users online shopping goods rate is about 70% below t
22、he line of goods, that is to say the average user online shopping discount this year is thirty percent off. According to iResearch consulting statistics is expected in 2011, the whole network shopping market scale will reach 736400000000 yuan, calculated by this words, in 2011 Chinas Internet users
23、through the online shopping consumer overall economical data has been as high as 325000000000. At the same time, a study of online shopping through the average discount data in recent two years, along with the increase of more transparent network shopping depth, the average discount hastily our cons
24、umers online shopping is also gradually reduced, in 2009, the average discount rate of online shopping can reach 63%, which also shows that two years ago, when shopping, Internet users more money. But with the increase in the number of consumers online shopping goods and shopping habits in-depth, in
25、 the next two years, the average discount rate of Internet shopping will gradually reduce, according to preliminary estimates, the average discount 2013 online shopping goods rate will reach about 76%.As for online shopping, the average discount rate that tends to reduce has two main reasons, one is
26、 the Internet information more transparent, let online, offline prices more integration: two also illustrates the commodity more and more online shopping users begin to consume 3C digital, home appliances and other higher average price, discount less. These commodity consumption increases pushed up
27、the average discount rate of Internet shopping.” 本段出自天会财经报告，由中国信息技术有限公司提供。 All the above reminds us that Chinese Internet economy has become more and more powerful. As a result, Internet shopping is going to be the most famous way of purchase. We should follow the stop of the country and make our li
28、fe modern and convenient. V. DiscussAfter the investigation made by our four hard-working members, we decided to have a comprehensive discussion based on those detailed data and graphs in order to get a satisfying conclusion. And here is the general process.First, all of us think that were supposed
29、to pay more attention to analyzing the investigation of online shopping because of the limited information which we can get from here , far away from the center of the city, besides, its also quite difficult for us to get the accurate data only by asking some consumers some simple questions or staff
30、s in a specific situation, which can have a negative influence on our project. Nevertheless, we realized that the idea of value and living condition of college students is different from other people in the society, and has its individual differences. Therefore, we paid much attention on thinking an
31、d making a summary of methods we had used to gather our statistics to improve the comprehensiveness and the accuracy of our collected information.With time going on ,we found that it was a waste of time if we decided to do everything together and would probably get a unsatisfying consequence. Theref
32、ore Zhu suggested that we should have a principle of the distribution to avoid potential conflicts in the future.And we also tried to think about the influences these phenomenon bring to different kinds of people, both economical and mental, which broaden our horizon in a degree.VI. Conclusion of ou
33、r investigationWith the rapid development of Internet, online shopping has been brought into focus, which greatly influenced our traditional ways of shopping, especially to us college students. So, will online shopping take off all the market? Or will frontstore businesses stand still in their place
34、? We want to know the answer and here is our conclusion.Apparently, online shopping do has its advantages. Firstly, it is fast and convenient; even we need not to be out of our room. Secondly, without stores and the real shops participating in, goods online are often cheaper than goods on the shelve
35、s. Thirdly, when it comes to shop owners, online shops are easier and quicker to run than real shops. However, like a coin has two sides, nothing can be completely good or bad. Shopping online can be very dangerous at some time. You may get cheated by a dastard owner who send you a broken guitar or
36、even send you nothing after you paid money online. Whats more, your personal information would be let out when you register an illegal website.Compared to online shopping, frontstore businesses might be traditional and old, can not living up to our life standard, but it also has its strengthens. For
37、 one thing, you will be more assured to buy them if you have the clothes tried, which can not become true online.For another thing, customer service of frontstore businesses is more credible and reliable. Last but not least, society needs communication, go out and enjoy the chatting during your shopping, make smiles and get smiles, that is what people should do.As far as we known, with the development of Internet and the finish of the judicial system, shopping online will become the main stream. But the frontstore business will not disappear in future.