《Business English Writing.doc》由会员分享，可在线阅读，更多相关《Business English Writing.doc（5页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、1. What do we mean by business English writing? Please make a brief definition.2. What is the reason for doing business writing in business practice? Include details and examples in your explanation.3. What is the major characteristic and real purpose in school writing?As to teachersAs to students4.
2、 What is the real intention of doing business writing? State your reasons?5. What is supposed to be a successful or effective business writing? And how to achieve this goal?6. How can we achieve a clear business writing?7. How to show your consideration in business writing? There two techniques, wha
3、t are they? Include details and examples in your explanation.8. What is the general process of business writing? Please explain the second step with details and examples.9. When do we use the signal phrase “please be informed that” in business writing?10. What is the real self-introduction used in b
4、usiness letters? What do we mean by pleasantries? Include examples in your explanation.11. What is the difference between inquiry and request in business writing?12. There are two kinds of persuasion in business writing. What are they? 13. In what kind of situation will you use persuasion when writi
5、ng for business?14. Why is the form of a business letter important?15. In what situation will you start your letter by addressing your reader as “Dear sir or madam”?16. In what situation will you address your reader as “Dear sir”?17. In what situation will you address your reader with his/her name?1
6、8. What are the three paragraphs contained in the body of a business letter? 19. How shall the style of complimentary close match that of a salutation? Examples should be provided.20. A signature is not just a line, what is it?21. Why shall we have optional parts in writing a business letter? What o
7、ptional parts are usually contained in a business letter?22. In what situation will you add an attention line to your letter?23. How to write an enclosure notation? What do we mean by “Encl.: a/s”?24. What is the appearance of a block style? What is the appearance of a modified block style？25. What
8、is the feature of a simplified style? What is the advantage of this style?26. What is supposed to be the disadvantage of writing a letter in modified block style?27. There are two kinds of punctuation styles, what are they?28. What is the importance of establishing business relations in internationa
9、l trade?29. How many channels are there to establish business relations? 30. What are the main contents of the letter concerning establishing business relations?31. How to get some necessary information about a new client with whom you want to enter into business relations?32. How do you define a sa
10、les letter?33. What is the nature of a sales letter? Try to give a detailed explanation.34. Why is it necessary to serve the readers needs when selling a product or service?35. What is the main thing contained in most sales letters?36. What is the difference between feature and benefit of a product
11、or service?37. What is a job application letter or a cover letter?38. What is the correct form of a job application letter?39. What should be a job application letters main points?40. How to show your qualifications to your prospective employer when writing a job application letter?41. What are usua
12、lly included in the closing part of a job application letter?42. How do you define a memo in business writing?43. What is the structure of a memo? Please make a detailed explanation. 44. What are the major differences between memos and letters?45. How to write a subject heading for a memo? And examp
13、les should be provided. 46. If your memo requires an action taken by the reader, how to close your memo in 1. Because we do not know whether the letter will be actually read and readers reaction to the contents of the letter.2. When you do not know the name and gender of the person you are writing t
14、o.3. When you want to appear cold (or very cold) to the person you are writing to.4. When you are on first name terms with the person you are writing to.5. They are an introduction or an acknowledgement of the previous correspondence if any, giving about information and expressing a hope or refers t
15、o further action either by the writer or reader.6. It should be carefully chosen to agree with the salutation in tone and manner. For example, if the salutation is Dear Sir or Madam, the complimentary close should be Yours faithfully; if the salutation is Dear Ms. Wilson , the complimentary close sh
16、ould be Yours sincerely.7. It is pepper Stebbins.8. They are the attention line, the subject line, the post scriptum, the reference initials, the enclosure notation and the copy notation.9. When you do not know the name and gender of the person but you know his or her position you are writing to, an
17、d you want to be received at an early date.10. Enc(l).: or Encls: or Enclosure(s). It means enclosure as stated.11. The appearance of a block style is that all its lines from the date line begin at the left margin. The appearance of a modified block style is that all its parts begin at the left marg
18、in except the dateline, complimentary close and signature.12. Emphasizing contents over complimentary aspects of the letter is the feature of a simplified style .Its advantage is saving writers time.13. The disadvantage is it is more difficult than block styles.14. They are mixed punctuation and ope
19、n punctuation.15. Because in international trade, if you want to maintain or expand your business scope, you have to find more business company, especially the company abroad, and try to establish business relations with them.16. There are four channels.17. The main contents are letterhead, date lin
20、e, salutation, body, complimentary close, signature and inside address.18. We can get necessary information from banks financial conditions, chamber of commerce, commercial attach of a foreign embassy and branches, agencies, sales representatives.1. A sales letter is that at regular intervals, compa
21、nies might mail letters to their customers or possible buyers to recommend or promote sales of their products or services.2. Its nature is persuasive writing. Sales letters is to get someone to do something, like persuading readers to accept writers request or spend money, time, etc. on it, so, it m
22、ust be presented convincing and indirect approach.3. Because readers will be satisfied if they gain something more valuable than time or money they spent so that it can create readers interest.4. It contains attention, interest, desire and action.5. Feature is what the product or service already has
23、. Benefit is the outcome of feature which buyer can gain from products; it can motivate buyers to buy the product or service. So, benefit should be pointed out and stressed.6. It is a short and introductory business letter written for the purpose of getting a job.7. The form contains letterhead, dat
24、eline, inside address, salutation, body, closing and signature.8. Firstly, it should identify the job or position he wants. Also, it clarifies his qualifications and request for an interview.9. We should tell readers about our applicants education, work experience and specialty.10. First, we should
25、inquire the chance of an interview; then, supplying the contact information is necessary; also, we should mention any items you are enclosing; last but not least, we should express willingness to offer any further information.11. It is used to remind of or draw someones attention to certain matters
26、within a company.12. First is top center, thats “memo”. The following is heading, and this should be left margin. In this part, four parts are included, they are the name of recipient, the name of the sender, subject and date. Next is memo messages, in this part, it has opening, body and closing thr
27、ee parts. The optional part is signature. 13. First, letters are written communication between companies; memos are written communication within a company. Secondly, letters are emphasizing the format and complimentary aspects; Are omitted in a memo.14. Then, letters are the most formal type of busi
28、ness writing; memos are the least formal. Last, letters are typed; however, memos are handwritten or typed.15. There are two ways, one is descriptive, and the other is informative. For example, “Security System Training” is descriptive; “Proposal for Security System Training” is informative.16. We should tell readers what we expect them to do, when to finish and how to do. And we are better to show the benefit from actions, make actions easier, specific and polite.