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1、 Lesson 13商务英语写作Business English WritingCompany IntroductionBusiness English Writing 2Lesson 13商务英语写作Composing Your MessageBusiness English Writing 3Lesson 13商务英语写作How to structure a Company Introduction? Length: 4004,000 characters (including spaces) Format: an article (usu. with several paragraphs
2、) Business English Writing 4Lesson 13商务英语写作Composing your messageThe IntroductionWhat you doQA / QCThe ClosingBusiness English Writing 5Lesson 13商务英语写作Paragraph 1 - The introduction 1. The year your company was established eg. Our company was founded in 1918. 2. Your companys location eg. We are bas
3、ed in Shenzhen, China. 3. Whether you are a member of a group company (holding company, subsidiary) 4. What products / services you offer eg. We are the worlds most comprehensive manufacturer of hear care products, as well as a provider of related services for the consumers. 5. Any Foreign investmen
4、t that you may have eg. We have expanded our trading network and international investment area in Southeast Asia.Business English Writing 6Lesson 13商务英语写作Paragraph 2 - What you do 1. Product range / services offered eg. PepsiCo is a world leader in convenient foods and beverages. 2. Machinery and te
5、chnology used ( are a manufacturer) eg. As a high growth technology company, Philips has technology leadership and advantages in the areas of display, connectivity, storage and digital video. 3. Production experience (if you are a manufacturer) eg. The worlds 10 largest mobile operators are among Er
6、icssons customers and some 40% of all mobile calls are made through our systems. Business English Writing 7Lesson 13商务英语写作Paragraph 2 - What you do 4. Number of staff (and foreign language speakers if you have them eg. Hp has a dynamic, powerful team of 142,000 employees with capabilities in 170 cou
7、ntries doing business in more than 40 currencies and more than 10 languages. 5. How orders are handled 6. Share significant achievements that would be meaningful to buyers eg. With 41.9bn worldwide sales and 7.2bn net earning in 2003, Johnson & Johnson was ranked 30th on the 2004 Fortune 500. Busine
8、ss English Writing 8Lesson 13商务英语写作Composing your message QA: Quality Assurance 质量保证 QC: Quality Control 质量控制 Quality check 质量检查 Quality Certificates 质量检查证书 ISO (International Standardization Organization) 国际标准化组织Business English Writing 9Lesson 13商务英语写作Paragraph 4 - The closing company values: eg.
9、We hold the tenet of satisfying the clients with high quality honesty and mutual benefit. invitation to contact: eg. The company sincerely welcomes friends from both home and abroad to come to us for business and cooperation. Business English Writing 10Lesson 13商务英语写作Reference ExpressionsBusiness En
10、glish Writing 11Lesson 13商务英语写作Vocabulary Development公司形象注册商标注册资金企业发展目标信誉良好的公司市场营销策略未来发展战略公司市场需要量灵活多样的经营方式稳定的消费群最好的性价比融工贸于一体国际最新专利技术company imageregistered trademarkregistered capitalenterprise / company objectivewell-established companymarketing strategiesdevelopment strategies for the futurecompan
11、y market potentialflexible and varied business operationsa stabel consumer groupthe best price vs. performance ratioto integrate manufature and tradethe worlds latest patented technologyBusiness English Writing 12Lesson 13商务英语写作Vocabulary Development Enterprise个人独资企业个人独资企业国营企业国营企业国有企业国有企业国有大中型企业国有大中
12、型企业乡镇企业乡镇企业私营企业私营企业公私合营企业公私合营企业合作社企业合作社企业合资企业合资企业中外合资企业中外合资企业中外合作企业中外合作企业外方独资企业外方独资企业跨国公司跨国公司跨行业集团公司跨行业集团公司Translationsole investment enterprisestate-run enterprisestate-owned enterprisebig-and-medium-sized state-owned enterprisetownship enterpriseprivate enterprisejoint state private enterprisecoop
13、erative enterprisejoint ventureSino-foreign joint ventureSino-foreign cooperative enterpriseforeign-funded enterprisemultinatioanl corporation (MNC)cross-trade group corporationBusiness English Writing 13Lesson 13商务英语写作Vocabulary Development Enterprise进出口公司股份有限公司子公司外向型企业劳动密集型企业技术密集型企业生产型企业亏损企业盈利企业Tr
14、anslationimport and export corporationpublic limited company (PLC)subsidiaryexport-oriented enterpriselabor-intensive enterprisetechnology-intensive enterpriseproduction enterprisemoney-losing / loss-making enterpriseprofit-making enterpriseBusiness English Writing 14Lesson 13商务英语写作Sample sentence O
15、ur company was founded in . Our company specializes in . . is a Shenzhen-based consulting firm. We mainly handle . We secondly sell . The involved scope of business includes . . Enterprise Co. Ltd is an import and export corporation combining industry and trade. It mainly engages domestic trade, exp
16、orting and importing, and it also invests in projects at home and abroad. Administrative personnel and business staff of the company are all with high quality. Business English Writing 15Lesson 13商务英语写作Sample sentence The company is a group with first-rate management, first-rate technology, first-ra
17、te service and first-rate staff.It is given a number of titles such as “advanced unit” , ”civilized unit”, etc.As a trading enterprise with excellent business credit and outstanding trading achievement, Enterprise Co. Ltd. Further expands its trading network and international investment area in We h
18、old the tenet of “satisfying the clients with high quality, honesty and mutual benefit” The company sincerely welcomes friends from both home and abroad to come to us for business and cooperation.Business English Writing 16Lesson 13商务英语写作Sample sentenceWe believe that quality is the soul of an enter
19、prise. Quality is even more important than quantity.is a professional company that specializes in glass box, jewelry box and.During the establishment of the company, we targeted our focus on business development, so theWith our tremendously strong strength, the products of our Organization are sold
20、and distributed toBusiness English Writing 17Lesson 13商务英语写作Sample IntroductionsBusiness English Writing 18Lesson 13商务英语写作Sample 1 - P&G Business English Writing 19Lesson 13商务英语写作Sample 2 - Flextronics Business English Writing 20Lesson 13商务英语写作Sample 3 - Zebra Technologies Corp. Zebra Technologies C
21、orp.Zebra delivers innovative and reliable bar code and specialty printing solutions to businesses and governments in 100 countries around the world. With more than 35 years of experience and nearly five million printers sold, Zebra is the trusted brand for 90 percent of Fortune 500 companies. Zebra
22、 Technologies Corporation corporate & international Headquarters 333 Corporate Woods Parkway Vernon Hills, Illinois 60061-3109 USA Phone: 001 847 634 6700Toll-free: 001 866 230 9494Fax: 001 847 913 8766Business English Writing 21Lesson 13商务英语写作Sample 4 - Carrefour Group Over the past 40 years, the C
23、arrefour group has grown to become one of the worlds leading distribution groups. The worlds second-largest retailer and the largest in Europe, the group currently operates four main grocery store formats: hypermarkets, supermarkets, hard discount and convenience stores. The Carrefour group currentl
24、y has over 12,500 stores, either company-operated or franchises.A pioneering entrant in countries such as Brazil (1975) and China (1995), the group currently operates in three major markets: Europe, Latin America and Asia. With a presence in 30 countries, over 52% of group turnover derives from outs
25、ide France. The group sees strong potential for further international growth in the future, particularly in such large national markets as China, Brazil, Indonesia, Poland and Turkey. Wherever it has a presence, Carrefour is actively committed to promoting local economic development. Since retail ac
26、tivities are all about contact with people, the group consistently emphasizes local recruitment plus management and staff training on the job wherever they work. Typically, the Carrefour group will be one of the leading private employers in any country where it operates. Naturally, this is the case
27、for France, where the group was originally founded, but it is also true of such countries as Brazil, Argentina, Colombia, Italy and Greece. The group also seeks to support local suppliers, with some 90-95% of the products on its shelves sourced locally, depending on the country.Business English Writ
28、ing 22Lesson 13商务英语写作Sample 5 - Philips Electronics Business English Writing 23Lesson 13商务英语写作Writing Your MessageBusiness English Writing 24Lesson 13商务英语写作SituationWrite an introduction to the following company based on the given information: 名称：中化集团公司（名称：中化集团公司（Sinochem GroupSinochem Group） 195019
29、50年成立于中国北京，国有企业年成立于中国北京，国有企业 传统主要业务为石油、化肥、橡胶、塑料、化工产品的传统主要业务为石油、化肥、橡胶、塑料、化工产品的进出口贸易以及国内贸易和转口贸易，目前涉足物业、酒进出口贸易以及国内贸易和转口贸易，目前涉足物业、酒店、金融、保险、运输、仓储等领域店、金融、保险、运输、仓储等领域 已已1717次进入次进入财富财富全球全球500500强，强，20072007年名列第年名列第299299位位 “ “SINOCHEM”SINOCHEM”品牌享誉国际石油化工领域品牌享誉国际石油化工领域. . Business English Writing 25Lesson 13商务英语写作Reference vocabulary国有企业：state-owned enterprise化工产品：chemical products国内贸易：domestic trade转口贸易：transit trade物 业： property金 融： finance保 险： insurance运 输： transport仓 储： warehousing石油化工：petrochemical (adj.)