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1、牛津上海高二牛津上海高二S 2B第二学期第二学期 Module 3 Our fragile environment.Unit 6 Problems and solutions. learn the new words and expressions in this unit learn and grasp Absolute constructionReading New wordscosmeticsface creampersuasiveadvertisingcampaignanti-ageingpackagingpresentdoublepoisonlipstickblindmake ups
2、ueforce-feedinjectiondripprosperrevolutionizeimmoralrecyclerefilluniquecampaignalternativeremarkablyglobalpublicityholdPro-environmentpublicizeamazingunconventionalprinciple1) persuasive adj. eg.Kelly knows how to relate to people and is very persuasive. 凯丽很善于与人交往凯丽很善于与人交往,也很有说服别人也很有说服别人 能力。能力。有说服力的
3、；令人信服的。有说服力的；令人信服的。 Extensive advertising can cause a factitious demand for an article. 大规模的广告能引起对某一物品人为的大规模的广告能引起对某一物品人为的需求。需求。2) advertising n. 做广告；广告业。做广告；广告业。 e.g.e.g. I hope you are all geared up for the new sales campaign. 我希望你们都为新的销售活动做好准备。我希望你们都为新的销售活动做好准备。 3) campaign n. 运动。运动。 eg. I am afr
4、aid I cannot present the whole picture of our cultural programmes within such a short period of time. 如此短的时间实在是难以展现我们文化计划如此短的时间实在是难以展现我们文化计划的全貌。的全貌。 4) present v. 呈现；赠送。呈现；赠送。 5) packaging n. 包装材料。包装材料。 eg.Your woolen sweater is competitive not just in price, quality, but in packaging for woolen swe
5、ater. 你方的羊毛衫不仅要在价格上、质量上有竞争你方的羊毛衫不仅要在价格上、质量上有竞争性，在包装上也要有竞争力。性，在包装上也要有竞争力。6) double v. （使）加倍；（使）加倍； 是是的两倍。的两倍。 eg. In this case, I can double the penalty. 假如这样的话，我可以把罚金加倍了。假如这样的话，我可以把罚金加倍了。 7 ) poison v. 使中毒；毒害。使中毒；毒害。 eg.Are our children being poisoned by lead in the atmosphere? 我们的儿童是否正在遭受着空气中铅的我们的儿
6、童是否正在遭受着空气中铅的毒害？毒害？8) blind v. 使失明。使失明。Eg. The soldier was blinded in the war. 那个战士在战争中失明了。那个战士在战争中失明了。9) force-feed v. 强迫进食。强迫进食。 Eg. All the prisoners on hunger strike had to be force-fed. 所有绝食的犯人均需强迫进食。所有绝食的犯人均需强迫进食。 10) drip v. 滴入。滴入。 eg.The container was filled with water that dripped through t
7、he hole. 容器内装满水，容器内装满水，水通过底部的孔滴下。水通过底部的孔滴下。 11) amazing adj. 令人惊奇的；令人惊奇的； 令人惊喜的。令人惊喜的。 eg.It was amazing that the boy was able to solve the problem so quickly. 那男孩能那男孩能这样快地解完这道题，真是令人惊奇。这样快地解完这道题，真是令人惊奇。12) unconventional adj. 不因循守旧的；新奇的。不因循守旧的；新奇的。 eg. Their paintings were unconventional and had str
8、ongly subjective moods.他们在创作中重视个性，力求创新，作品他们在创作中重视个性，力求创新，作品具有较强的主观色彩。具有较强的主观色彩。13 )revolutionize v. 改革。改革。 eg. There is no question that the laser will continue to revolutionize the field of chemistry. 毫无疑问，激光将继续使化学领域发生变革。毫无疑问，激光将继续使化学领域发生变革。14 ) refill v. 再装满；灌满。再装满；灌满。 eg. When youre done with tho
9、se, you could refill it with new titles. 当你看完这些内容时，你可以重新载入一当你看完这些内容时，你可以重新载入一批新的书籍。批新的书籍。15 ) recycle v. 回收利用；再利用。回收利用；再利用。 eg. It is hoped that the new type of cellphone will encourage consumers to recycle. 科学家开发出一种新型手机，让手科学家开发出一种新型手机，让手机的循环利用成为可能。机的循环利用成为可能。16) publicize v. 宣传。宣传。 eg. The campaign
10、 is intended to publicize the service of the tourist board.这次宣传运动目的在于为旅游部门的服务这次宣传运动目的在于为旅游部门的服务做广告。做广告。New lesson What do you know about animals?People use animals in these ways:As food: milk, meat, egg, honeyFor clothing: wool,leather,skin,fursFor entertainment: circusIn science: scientific tests.T
11、his shows a scientist giving aninjection to a rat forthe scientific research.This shows a dog being trained to helpthe police or the army.This shows an elephant in a circus. This shows a monkey In a small cage, perhaps at a zoo.Nowadays, more and more products are tested on animals,do you agree? If
12、not, why? Try to think of a situation that you are against animal testing, discuss it.Can you name a kind of shop thatdoesnt test products on animals?The body shop.What is the body shop? A global business selling simpleproducts for the skin and hair.Can you find the difference between Body Shop and
13、other cosmetic companies: The body shop The other cosmetic companies1)Test some products on animals.2) Packaging may double the cost of a product.3) Spend millions on advertising.4) Try to sell you dreams false promises.5) Main aim is to make moneyprofits.The body shopThe other cosmetic companies1)
14、Doesnt test products on animals.2) Thinks packaging is unimportant.3) Has never spent money on advertising.4) Describes its products in simple, truthful language5) Often holds campaigns on pro-environment topics.Skimming and scanning:1.What is the Body Shop? A global business.2. What does The Body S
15、hop sell?Cosmetics.3. What is the link between The Body Shop and animals? The Body Shop only sells products not tested on animals. The Body ShopDescribe its products in simple ,truthful languageThinks packaging is unimportant.Does not spend any money on advertising.Supports pro-environment campaigns
16、/ cause. Other cosmetic companiesPromise to make you look younger and more beautiful.Use persuasive and expensive advertising campaigns.Present products in expensive packaging, often doubling the cost.Test many cosmetic products on animals. More questions:1.What kind of hope does the cosmetics indus
17、try bring to women? That they will be made younger and more beautiful, and that all their dreams will come true.2. How do most cosmetic companies publicize their products? They publicize their products through persuasive and expensive advertising campaigns.3. What two things make cosmetics more cost
18、ly? a: The advertising campaigns to sell them.b: Their expensive packaging.4. Why did Anita Roddick use simple, truthful language to explain her products? She thought it was immoral to make false promises about the qualities of her cosmetics.5. In what manner did Anita Roddick promote The Body Shop
19、to the public? Anita attracted wide publicity by explaining her views and later by holding pro-environment campaigns.6. What did Anita Roddick train her staff to do? She taught them to believe that profits, although important, are not the only aim of a business. vPara1: The cosmetics industry sells
20、dreams with persuasive and expensive advertising and expensive packaging.vPara2: It tests some products on animals to make sure they are safe.vPara3: The Body Shop, started by Anita Roddick in 1976, is different from other cosmentic companies in many ways, yet is very successful.vPara4: Anita explai
21、ned her products honestly. vPara5: She did not use expensive packaging. She believed in recycling.vPara6: She refused to use products which had been tested on animals.vPara7: She did not spend money on advertising. She encouraged her staff to take part in environmental campaigns.A What do you know a
22、bout?In what ways can animals or animal products be used by human? Match the words to the pictures by writing the letters a to d in the circle. (on page 78)a. as food b. as clothing c. for entertainment d. in sciencebdadSkim the brochure quickly and then answer the questions.1. What is The Body Shop
23、?2. What does The Body Shop sell?BSkimming3.What is the link between The Body Shop and animals?Scan the brochure and fill in the blanks to show the difference between The Body Shop and some other cosmetic companies.C ScanninguThe Body Shop uDescribe its products(1) _.u(2) _ is unimportant.u(3) _ on
24、advertising.uSupports (4) _.uOther cosmetic companiesuPromise to )(5) _.u(6) _ campaigns.u(7) _, often doubling the cost.u(8) _ on animals.Key wordsD1 Answer the questions.1.Can you give an example of pieces of writing which use persuasive language? (Para 1)2. What is the packaging of a product? (Pa
25、ra 1) What do you do with it?3. Have you ever had an injection? (Para 2) If so, why? DKey words4. Can you give any examples of unconventional clothes, hair-style or behaviour? (Para 3)5. Can you give any example of things which have revolutionize modern life? (Para 3)6. What is something about yours
26、elf which is unique? (Para 5 ) In what way is it unique?DD2 Use the words in the box to complete the passage below. Change the form of the words as necessary.campaign against cosmetic publicize global alternative limitation principle blindOn page 80E Read and thinkE1 Choose the best answer that comp
27、lete these sentences. 1. In paragraph 2, the writer implies that the cosmetic companies want to be sure their products are safe because they are really concerned about _.A.Their customers C. their profitsB. the animals D. the reputation2. We can infer from paragraph 3 that the writer probaly _ Anita
28、 Roddick. A. think highly of B. dislikes B. knows D. critizes 3. Anita Roddick banned images of beautiful women in her shops (Para 4) probably because she _.A. felt it a dishonest way to advertise her productsB. Could not afford to spend money on advertising C. thought it was immoral to show picture
29、s of women D. did not want her customers to look beautiful 4. The writer suggests in paragraph 5 that some of The Body Shops customers_.A. Like the look of their old cosmetic bottlesB. Do not need cosmetic bottles C. Do not want to create more rubbish D. can refill old cosmetic bottles for free 5. W
30、e can infer from paragraph 6 that Anita Roddick was against _.A. animal testing for cosmetic bottles B. all animal testing for cosmetics C. any kind of testing for cosmetics D. selling cosmeticsE2 Answer the following questions in complete sentences using the information in the brochure.1.What kind
31、of hope does the cosmetic industry bring to women?_2. How do most cosmetic companies publicize their products ? _3.What two things make cosmetic more costly?_4. Why did Anita Roddick use simple, truthful language to explain her products? _5. In what manner did Anita Roddick promote The Body Shop to
32、the public? _6. What did Anita Roddick train her staff to do?_A writers viewpoint refers to what he or she thinks about a certain topic. This viewpoint is shown by the kind of words the writer uses. For example, in the brochure, the writer uses very strong and positive words such as amazing , unconventional, revolutionize and remarkably to describe Anita Roddick. From this, we can infer that the writer admired Anita Roddick and the causes she pursued. Homework Review the new words and useful expressions in this part after class.The end