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1、企业使命：改善人类健康，传播健康文化，倾情回报社会,促进社会文明进步 。Enterprise Mission: Improving human health, spreading healthy culture， repaying to our society with our feelings， promoting social progress of civilization。企业精神：敢为人先,拚搏进取,执着努力，务实求新,科学和谐.Spirit of Enterprise：Daring to be the first， fighting our way upward, working
2、hard， innovating pragmatically and science harmonious。企业宗旨：与时俱进，引导潮流,开创未来，服务人类。 Enterprise purpose:Advancing with times， guiding the trend， starting the future and serving human。企业目标：行业楷模，世界品牌。Business goals:Being the model in our industry and being famous in the world brand。企业价值观：品牌 + 员工 + 社会奉献 = 企
3、业价值。Enterprise value:Brand + Staff + Dedication = the Value of Enterprise.企业理念：观念引导思路，思路促进创新，品质铸就品牌，效率提高速度，科学创造完美。 Corporate philosophy:Concept guides the ideas， ideas promote innovation， quality casts brand， efficiency improve speed, science creates perfect。经营战略：品牌导向，市场先驱，资源整合,协调整体，分步实施，纵向推进.Busine
4、ss strategy：Brand oriented, market pioneer， integration of resources， overall coordination, implementing step by step， advancing lengthways.经营理念：执着用心努力，开放提升营销,倾情营造环境，服务延伸市场。Business philosophy：Persistent to work hard， promotion of marketing by open， creation an environment， extension of market with
5、our service。管理理念：以制度规范行为,以亲和凝聚团队，以机制驱动发展，以策略改变现状，以战略实现目标. Management philosophy：Standardizing the behavior on system basis, get our team together on affinity basis， driving the development by mechanism， changing the status and achieving our goal with our strategy. 管理方针：以管理规范为基石,以市场拓展为平台，以产品创新为砥柱，以技术
6、进步为桥梁,以品质卓越为保障，以现代一流企业的运作水平为管理目标。Management policy:Making use of standardized management as the foundation， expanding market as a platform, products innovation as the pillar, upgrading technology as the bridge， treating excellent quality as guarantee and the firstclass modern operation skills as man
7、agement objects。人才理念：以人为本，价值体现，实现“资本”和“智本”的结合。Talent concept：People first, value embodying, implementation the combination between “capital and “wisdom”.质量方针：全员参与，领导重视，重点投入，科学创造，以“精品”标准推向社会。Quality policy:Everybody is got involved； the leaders need attention， taking special emphasis, creation in sci
8、ence， accessing to the market with excellent quality。 质量标准：顾客(用户)的满意就是产品标准。 Quality standard:The standard of products is equal to the satisfaction of our customers （users)。 质量理念:品质铸就百亮,品牌誉满全球.Quality concept:Quality casts Bailang brand and make Bailiang famous all over the world.市场理念：命运共同,利益“双赢”，产销联手，同筑“合作伙伴关系”的环境。Market concept：Building a “partnership environment on the basis of “winwin benefits， getting production and marketing together because of our common fate。服务理念：客户至上，诚信为本！客户的满意是我们永远的追求！Service concept:Customer first， integritybased！Customer satisfaction is our eternal pursuit!