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1、广告语欣赏广告语欣赏Obey your thirst.Feel the new space感受新境界感受新境界The new digital era 数码新时代数码新时代Take time to indulge.尽情享受吧！尽情享受吧！Just do it.No business too small, no problem too big.没有不做的小生意没有不做的小生意, 没有解决不了的大没有解决不了的大问题。问题。Start Ahead. To me, the past is black and white, but the future is always color.Things go
2、 better with Coca-Cola. 饮可口可乐饮可口可乐, 万事如意。万事如意。Where there is a way, there is a Toyota.Pre-readingDiscuss each of the advertisements on Pages 42 and 43 in pairs.1) What does the advertisement want you to do? Picture 1: It wants us to save water.Picture 2: It wants us to listen to the new radio.Pictur
3、e 3: It wants us to buy the shoes.Picture 4: It wants us to buy their water.Picture 5: It wants people to protect environment.Picture 6 & 7: They remind us of road safety. HOW ADVERTISING WORKSMake notes about what you have read under the following headings. Whats the main idea of the text? What is
4、an advertisement and what is its function? Whats the main idea of the text?2. What is an advertisement and what is its function?The text mainly tells us about how advertising works and the way to make effective advertisements.An advertisement is a message or announcement that informs or influences p
5、eople. Ads can inform or educate the public. Frequent advertising helps companies to increase product sales or to promote a new product.Careful readingFinish 百思英语百思英语 1. 阅读理解阅读理解 2. 文脉理解文脉理解2. 文脉理解文脉理解 message 2. informs 3. Identify 4. fit into 5. Appeal 6. desire 7. persuaded 8. changeda worthy cha
6、mpion/winner 当之无愧的冠军当之无愧的冠军/获胜者获胜者He is worthy of our praise. 他值得我们表扬。他值得我们表扬。1. worthy (-thier, -thiest) 值得值得的的Language pointsbe worth sth./ doing sth. 值得值得be worthy of being done/to be done 值得被做值得被做be worthy of sb./sth. 值得值得;配配be worthwhile doing/to do sth. 值得做值得做I have no use for people who dont
7、make an effort. 我讨厌那些不努力的人。我讨厌那些不努力的人。2. have no use for sb. 讨厌讨厌人人have no use for sth. 不需要不需要; 用不着用不着It is no use doing做某事没有用处做某事没有用处Its no use asking me. I know no more than you do. I dont think its any use going any further.问我没用问我没用, 我知道的不比你多。我知道的不比你多。 我认为继续下去没有用处。我认为继续下去没有用处。 1 We hear advertise
8、ment on the radio and come across them on the Internet我们从广播中听到广告，在网络上看到我们从广播中听到广告，在网络上看到广告。广告。 S. V.Difficult sentences analysisV.AdvAdv2 For example, adolescent boys are more likely to buy computer games than any other group, so it makes sense to make computer game ads that appeal to this group比如，青
9、少年比起其他团体更愿意购比如，青少年比起其他团体更愿意购买电脑游戏。所以，让电脑游戏广告买电脑游戏。所以，让电脑游戏广告吸引这群顾客就是明智之举。吸引这群顾客就是明智之举。So前后是并列句结构。前后是并列句结构。1.表示对等关系的并列连词有表示对等关系的并列连词有: and, eitheror，neithernor, as well as,bothand, not onlybut also2.表示选择关系的并列连词。常用的该表示选择关系的并列连词。常用的该类连词有：类连词有：or, or else, otherwise, ratherthan, eitheror 3.表示转折和对比关系的并列连
10、词。常用表示转折和对比关系的并列连词。常用的该类连词有的该类连词有: but, while, whereas, yet, however, nevertheless, on the other hand, on the contrary4.表示因果关系的并列连词。常用的该类表示因果关系的并列连词。常用的该类连词有连词有: so, for, therefore, hence, thus, consequently, accordingly 1. Complete the summary of the reading passage using words from the text. educa
11、te; appeal; target; budget; media; expense. Answers:P45. Learning about language2. Complete the sentences using words from the box in their proper forms. 1) casual 2) basis 3) attach 4) worthy 5) association 6) corporation 7) refresh 8) conscience 9) garment 10) inform3. Complete the sentences with
12、the correct preposition.1) We are exposed _ hundreds of different advertisements every day. 2) She is a remarkable woman who is worthy _ your admiration.toof3) If you keep copying everything she does, youll turn _ her one day.4) The police appealed _ the public for any information about the Murder. intoto5) You cannot rely _ him to arrive on time because he is always late for meetings.6) Youll soon fit _ your new job and start enjoying yourself.7) Please attach this label _ your suitcase.onintoto