《FACEBOOK全漏斗营销手册【通案】【互联网】【海外社交媒体营销】.pdf》由会员分享，可在线阅读，更多相关《FACEBOOK全漏斗营销手册【通案】【互联网】【海外社交媒体营销】.pdf（40页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、群内每日免费分享5份+最新资料 群内每日免费分享5份+最新资料 300T网盘资源+4040万份行业报告为您的创业、职场、商业、投资、亲子、网赚、艺术、健身、心理、个人成长 全面赋能！添加微信：xxyg_weixxyg_wei备注“入群”立刻免费领取 立刻免费领取 200套知识地图+最新研报收钱文案、增长黑客、产品运营、品牌企划、营销战略、办公软件、会计财务、广告设计、摄影修图、视频剪辑、直播带货、电商运营、投资理财、汽车房产、餐饮烹饪、职场经验、演讲口才、风水命理、心理思维、恋爱情趣、美妆护肤、健身瘦身、格斗搏击、漫画手绘、声乐训练、自媒体打造、效率软件工具、游戏影音扫码先加好友，以备不时之需
2、扫码先加好友，以备不时之需行业报告/思维导图/电子书/资讯情报行业报告/思维导图/电子书/资讯情报致终身学习者社群致终身学习者社群关注公众号获取更多资料关注公众号获取更多资料Facebook 公司Facebook 公司A.What Why HowB.Facebook 010203011. Facebook IQPerformance Branding2. Performance branding and how it is reinventing marketing ROI2020 6 3. Toolbox Marketing: Are Brand and Performance Market
3、ing Converging? 2019 2 + 12020 2Netflix 3Barry Enderwick Netflix *$400 Q10a. $400 *(N=863)22.4%27.3%50.3%(N=793)10.6%32.2%57.3%(N=425)24.2%30.4%45.4%(N=602)20.4%37.4%42.2%(N=589)23.4%38.2%38.4%(N=414)27.3%42.8%29.7%(N=477)42.1%26.2%31.7%(N=4163)22.9%33.0%44.1%34%22%26%25%37%42%59%35%35%59%42%37%25%2
4、6%22%34%23%23%18%18%18%26%33%23%23%33%26%18%18%18%23%23%Q18-Retail Banking Consumer Journey StudyFacebook 4,082 18 2018 11 2019 2 90%60%1. Retail Banking Consumer Journey Study Facebook 1,026 18 2018 11 2019 2 2 IBM/NRF Retail Guidance 2018Sparks & Honey Gen Z Report 201752%/1. Retail Banking Consum
5、er Journey StudyFacebook 1,026 18 2018 11 2019 2 2. Center for Generational KineticsGeneration Z in 2017: 2017 4 3. IBM/NRF Retail Guidance 2018Sparks & Honey Gen Z Report 2017182%69%1. Travel Trend Report 2019 | 2. 6 Brands Opting for a Personalized Travel Experience 2019 | 3. Busiest Weekend For T
6、ravel Searches Since Lockdown Began2020 6 29 | 4. Travels New Normal | 5. Facebook IQ Edelman Trust Barometer12,000 2020 3 02AWhat123456Facebook 50%| | | | | | Facebook Facebook Facebook Facebook (DAR)(TAR)Facebook Facebook Facebook /AWhy/Facebook /-Global CPG Campaigns with both Brand and Conversio
7、n Lift Studies2017-2018 = 0.30= 0.55AHow(Dynamic Ad)/Facebook / /$ VS $Facebook Facebook /XX /Facebook BOPPOFacebook Actionable Insights 1,020 1,020 9.1 1.3 Instagram Facebook 10.5 10.5 23.9Facebook 3%3%1.9%14.3%2.9 Facebook (Collaborative Ad) 31% 27.9 Lazada Shopee 31%37%TECNOFacebook 160 Facebook
8、160 Facebook 1.7 1.7 9 Facebook 9 03Facebook Facebook | | Facebook Facebook Facebook Facebook Facebook Millward BrownFacebook Facebook Facebook Facebook Facebook Facebook Millward Brown Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook GfkFacebook Facebook Facebook FBF
9、BFBFacebook API(SDK/API) x/x1./2./3./4.Facebook 1.Messenger 2.Spark AR3.*4.Facebook 1.Messenger/Facebook 2.Spark ARAR Facebook/Instagram 3.4.Facebook Facebook Facebook 1.Messenger Spark ARFacebook 2.1.Messenger1.Messenger 1.Facebook 1.Messenger 1.Facebook Pay 1.Facebook 2.Facebook Pay Facebook 1.2.3.4.CBB 5.1.2.3.4.CBB 5.MFCCPASBrandedContent Ads1.2.3.4.5.6.7.CBB 1.2.3.CTMLG/CTWALG4.5.6.+ Messenger 7.CBB+ + FBFBMessengerWhatsApp1.2.Facebook Pay3.CBB 4.1.2.CBB Instagram/Facebook 3.CBB + + 4.FB