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1、- 1 - / 8 绝密考试结束前全国2018年10月高等教育自学考试电子商务英语试卷课程代码： 00888 请考生按规定用笔将所有试卷的答案涂、写在答题纸上。选择题部分注意事项：1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试卷卷上。一、根据句子的意思选择一个正确的答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（本大题共10小题，每小题1分，共10分）1. Greece has new
2、political leadership to help it deal with _ debts. A. anemic B. mass C. massive D. paltry 2. Natural gas can _ these clean resources and is cheaper than coal. A. compete B. complement C. compliment D. compare 3. He dislikes their _of his freedom of choice. A. reduction B. restriction C. limit D. con
3、trol 4. There is a clock _in the wall. A. buried B. glued C. embedded D. closed 5. Frank _ a perfect safety record by driving carefully. A. remained B. preserved C. entitled D. maintained 6. I tried to get out of the business _ I found impossible to carry on. A. why B. which C. what D. where 精选学习资料
4、- - - - - - - - - 名师归纳总结 - - - - - - -第 1 页，共 8 页- 2 - / 8 7. Jack would rather spend time complaining than _ the problem by himself. A. solve B. solved C. solves D. to solve 8. They will not start the project until the board chairman _ back from South Africa. A. will come B. is coming C. came D. co
5、mes 9. Scientists should be kept _ of the latest developments in their research areas. A. inform B. informing C. informed D. to inform 10. Only when we had finished all the work _ that it was too late to take a bus home. A. did we realize B. will we realize C. we did realize D. we will realize 二、阅读下
6、面的短文，从A、B、C、D 四个选项中选出一个最佳答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（本大题共10小题，每小题2分，共 20分）Passage 1RockwatchThe Best Club on Earth If you are a young person and interested in geology(地质学 ) ， then Rockwatch is the club for you. When You JoinNew memberships receive a Rockwatch Rox file each. This has the info
7、rmation and top tips you will need to start enjoying geology. It s designed to serve as your own field notebook as well. In it you will find your：membership card full color mini-map thumbs up guide fact cards Rockwatch MagazineOur lively magazine is mailed to members three times a year. They can rea
8、d reports and news from around the world，and articles on everything from diamonds to dinosaurs(恐龙 ) ， earthquakes to erosion(水土流失) . Rockwatch EventsWith each magazine you will receive a Rockwatch events calendar. Rocky activities suitable for families are listed and include road shows and guided wa
9、lks. The Rockwatch Rock Artist Are you an artist, or a photographer? This is your chance to become Rockwatch Rock Artist of the Year and win amazing prizes in our annual competition. Special Offer精选学习资料 - - - - - - - - - 名师归纳总结 - - - - - - -第 2 页，共 8 页- 3 - / 8 Rockwatch members can have specially d
10、iscounted Wildlife Watch membership. Watch is the biggest environmental action club for young people， with 100 groups across the country. You can join both clubs together in the membership form. 11. New Rockwatch Rox Club members will obtain a special file when they_. A. do field work B. join the cl
11、ub C. buy a field notebook D. start studying geology 12. Rockwatch is a magazine telling about things related to_. A. geology B. agriculture C. politics D. economics 13. What activities are specially arranged for Rockwatch members interested in photography? A. Guided walks. B. Rocky activities. C. Y
12、early competitions. D. Academic workshops. 14. When applying for Wildlife Watch membership ，a Rockwatch member can enjoy_. A. free membership B. a special discount C. a Rock Artist prize D. guided road shows 15. You may join both Rockwatch and Wildlife Watch clubs by_. A. calling the two clubs B. pr
13、oviding references C. applying separately D. filling in one form Passage 2Everybody telecommuting (远程办公 ). “It won t work in most jobs”, “It costs too much”, “It reduces air pollution”，“ It helps people balance family and work responsibilities”, and “Most people are doing it ”. In reality researcher
14、s continue to find strong growth and acceptance of telecommuting. Nearly two-thirds of the top 1000 companies in the world have a telecommuting program, and 92 percent say it reduces cost and improves worker productivity (生产力 ). The days of everyone commuting to the office five days a week are quick
15、ly disappearing. Telecommuting involves a non-traditional work arrangement enabling workers to work at home or elsewhere, some or all of the time. This is not a new， novel, or untested way of working. But is it for you? Telecommuting is not a panacea (万能药 ). Whether you are a manager，or an HR (Human
16、 Resources) specialist, there are decisions to make and actions to take before you begin a telecommuting arrangement. Join us for any or all of the following meetings to get answers， information， and resources to develop and carry out a successful telecommuting arrangement. Each meeting offers you a
17、n informative presentation followed by the opportunity for a discussion with a panel of “experts ” who have made telecommuting work for them. 精选学习资料 - - - - - - - - - 名师归纳总结 - - - - - - -第 3 页，共 8 页- 4 - / 8 16. How do people look at telecommuting according to the first paragraph? A. They are agains
18、t it. B. They dont care about it. C. They share the same view. D. They differ in their opinions. 17. According to the response of most of the top 1000 companies, telecommuting _. A. increases worker productivity B. will disappear in the near future C. cannot be accepted by the public D. is practiced
19、 in all the top companies 18. Which of the following statements is TRUE of telecommuting? A. It is up to the employees to accept it or not. B. It is getting popular in different companies. C. It is a new untested way of working. D. It is a traditional work arrangement. 19. Before beginning a telecom
20、muting arrangement，the management should_. A. appoint a new HR specialist B. provide the facilities and conditions C. improve the company s productivity first D. decide whether it is suitable for the company 20. According to the last paragraph，meetings are held to_. A. appreciate the efforts of the
21、telecommuting companies B. discuss the employment of telecommuting experts C. help introduce the practice of telecommuting D. train people before 三、完形填空（本大题共15小题，每小题1分，共15分）第一部分 : 从所提供的选择项中选择一个最佳选项填入短文的空格内，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（每小题1分，共10分）PayPal is considered as the 21reliable and widely
22、used payment gateway. 22 different online businesses use this facility via cards, debit cards or 23 the website itself. The PayPal payment system is 24 user-friendly that can be installed in online shopping cart software that 25 safe and easy e-commerce website solutions. Companies 26 their own URL
23、can insert code into the website 27 payment gateways provided by any reliable service provider. You can also 28for a free trial for the shopping software. According to experts, 29 increase web traffic flow to an e-commerce website, solutions 30 精选学习资料 - - - - - - - - - 名师归纳总结 - - - - - - -第 4 页，共 8
24、页- 5 - / 8 can be used are as followsgraphic designing, web design of the home page, flash animation, template web page design service and so on. 21.A. most B. best C. much D. both 22.A. Much B. Many C. A lot D. A great deal 23.A. by B. thorough C. through D. with 24.A. mostly B. prettily C. wildly
25、D. highly 25.A. ensure B. ensures C. insure D. insures 26.A. have B. has C. having D. had 27.A. along with B. in thatC. in terms of D. except for 28.A. run B. work C. make D. go 29.A. as long as B. in spite of C. in order to D. according to 30.A. that B. what C. this D. where 非选择题部分注意事项：用黑色字迹的签字笔或钢笔
26、将答案写在答题纸上，不能答在试卷卷上。三、完形填空（本大题共15小题，每小题1分，共15分）第 二 部 分 : 在 下 列 课 文 片 段 中 按 文 中 意 思 提 示 填 入 遗 漏 的 词 。（ 每 小 题 1 分 ， 共 5 分 ）Creating your own affiliate program is arguably the most effective 31of growing your business and sales online. Affiliate marketing is 32having your own online sales force working
27、on a commission-only basis. 33 creating a powerful affiliate program, you can enable 34website owners and online marketers 35boost sales and traffic on your own site. 四、根据给出的汉语词义和规定的词性写出相应的英语单词，该词的第一个字母已经给出, 每条短线上写一个字母。（本大题共10小题，每小题1分，共10分）36. 承认，鸣谢v. a_ _ _ _ _ _ _ _ _ _ 37. 利用，使用v. u_ _ _ _ _ _ 38
28、. 潜在的，有可能的adj. p_ _ _ _ _ _ _ _ 39. 态度n. a_ _ _ _ _ _ _ 40. 形象，影像，图像n. i_ _ _ _ 41. 拍卖，竞卖，标售v. / n. a_ _ _ _ _ _ 42. 保持，保留，记住n. r_ _ _ _ _ 43. 富于想象力的adj. i_ _ _ _ _ _ _ _ _ _ 44. 协调，配合n. c_ _ _ _ _ _ _ _ _ _ _ 45. 说服，使确信，使信服v. c_ _ _ _ _ _ _ 五 、 给 出 下 列 单 词 或 术 语 的 汉 语 意 义 。 ( 本 大 题 共 20 小 题 ， 每 小 题
29、 1 分 ， 共 20 分 )46. mobile commerce 47. market analysis 48. SEO 49. snail mail 50. CEO 51. customer support 52. domain name 53. natural language processor 54. precision targeting 55. unauthorized access 56. tend to 57. sign up 精选学习资料 - - - - - - - - - 名师归纳总结 - - - - - - -第 5 页，共 8 页- 6 - / 8 58. spec
30、ialize in 59. on the verge of 60. be immune from 61. shut down 62. attend to 63. make a decision 64. a fraction of 65. rely on 六 、 根 据 句 子 的 意 思 将 括 号 中 的 词 变 成 适 当 的 形 式 。 （ 本 大 题 共 5小 题 ， 每 小 题 1分 ， 共 5分 ）66. We are _ (conduct) a survey of consumer attitudes towards organic food. 67. The need to t
31、alk to someone, anyone, _ (overwhelm) her. 68. Cars must stop at red traffic lights。 _ (similar) bicycles should stop too, but they dont always do so. 69. If the package is wrapped well, we _ (assume) the contents are also wonderful.70. Customers are advised to make seat _ (reserve) well in advance.
32、 七、英译汉：阅读下面的短文，然后把画线的句子翻译成汉语。（本大题共5小题，每小题2分，共 10分）E-commerce is coming of age, but not in the way predicted in the bubble years. (71.)Now some of the dotcoms are making real profits, but the business world has become much more cautious about the internets potential. The funny thing is that the wild
33、predictions made at the height of the boomnamely, that vast chunks of the world economy would move into cyberspaceare, in one way or another, coming true. (72.) According to Americas Department of Commerce, online retail sales last year rose by 26%, to $55 billion. That sounds a lot of money, but it
34、 amounts to only 1.6% of total retail sales. (73.)The vast majority of people still buy most things in the good old “bricks-and-mortar ” world.(74.) But the commerce department s figures deal with only part of the retail industry.(75.)For instance， they exclude online travel services, one of the mos
35、t successful and fastest-growing sectors of e-commerce. InterActiveCorp (IAC), the owner of and , alone sold $10 billion-worth of travel last yearand it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online. 八 、 汉 译 英 ：请 把 下 面 的 汉
36、语 句 子 翻 译 成 英 语 。 （ 本 大 题 共 5 小 题 ， 每 小 题 2 分 ， 共 10 分 ）76.你的网店如何与众不同？（differ）77.给你的客户提供各种支付方式。（available）78.社会营销追随着社交网络的趋势。（social marketing）79.为方便大宗交易，公司打算使网站的 界面更加人性化 。（in bulk）80. 网络电子商务市场的这一增长必定会产生新的工作和商业机会。（generate ）精选学习资料 - - - - - - - - - 名师归纳总结 - - - - - - -第 6 页，共 8 页- 7 - / 8 精选学习资料 - - - - - - - - - 名师归纳总结 - - - - - - -第 7 页，共 8 页- 8 - / 8 精选学习资料 - - - - - - - - - 名师归纳总结 - - - - - - -第 8 页，共 8 页