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1、商务英语会话商务英语会话Unit 1 ITrade FairLearning ObjectivesvUnderstand and explain the main functions of trade fairs. vComprehend and use basic vocabulary and expressions related to trade fairs.vRecognize some famous international and domestic trade fairs.Important & Difficult Points vThe functions of trade f
2、airsvExpressions and patterns related to trade fairsTeaching ProceduresStep 1 Warming-up Practice Step 2 Role-playStep 3 Presentation & Comprehension Step 4 Imitation & Practice Step 5 Summarizing on the Key Points Step 6 Further DevelopmentStep 7 Consolidation PracticeStep 8 Comment & AssignmentWar
3、ming-up Practice 1) Mention some trade fairs held in your part of the country.2) What purposes does exhibitor expect to achieve? 3) Suppose you are an exhibitor, what will you do to compete for attention in a trade fair?Role-play Suppose you are a sales representative of ABC Company. In a trade fair
4、, you are receiving a visitor from Canada, who shows interests in your companys products. Please make a dialogue based on the given situation.Presentation & Comprehension Listen to the example of greeting visitors at a stand of a trade fair, try to fill in the blanks according to it. A: Good morning
5、 sir, welcome to our booth.B: Good morningYour booth was arranged very nicely. A: Is there anything ?B: Yes, _.A: Here are some samples . _.B: Could you please show me some more samples in different colors? A: OK, _ B: . Imitation & Practice Summarizing on the Key Points How do you do?Hello! Welcome
6、 to our stand.Good afternoon, Sir. What can I do for you?Nice to meet you.Useful expressions Useful expressions Summarizing on the Key Points 1. Its an honor to meet you. My name is Thomas Clinton.2. Id like to introduce myself. 3. Im Richard Carter, sales manager for Dell.4. How do I pronounce your
7、 name?5. May I have your name, please?6. How do I address you?7. Welcome to our stand.8. Please take your time and look around. Useful expressionsUseful expressionsSummarizing on the Key Points 1. What products are you interested in?2. May I have your sample?3. May I have you illustrated catalogue?4
8、. May I know some of your new products?5. During the display period, all of our products have 10% discount.6. This is our bottom price, so we cant give you any discount.7. Our price is much lower than the current market price.8. This product is result of our latest technology 9. These are our latest
9、 standard models.10. They are extremely popular with young people.Useful expressionsUseful expressionsSummarizing on the Key Points 1. Thank you for coming to our stand. You would be very welcome if you would like to visit our company and learn more about us.2. Nice meeting you. Please give us a cal
10、l if you need more information about our products.3. If you want to know more about us, please visit our website at 4. Thanks for your coming /inquiring. Goodbye! Keep in touch.Useful expressionsFurther DevelopmentWork in groups to imitate the conversations in the video.Receiving a visitor at the st
11、and of a trade fair Consolidation PracticeRole Play: Mr./Ms. Liu is introducing his/her products to Mr./Ms. Coleman at a trade fair.A: You are: Mr./Ms Liu, the sales representative of Weipeng Appliances Co., Ltd Greet and make self-introduction Ask if he or she is interested in any product Introduce
12、 your latest productsExpress your thanks and good wishesB: You are: Mr./Ms. Coleman, the purchasing specialist of SMT Company Make self-introduction Show your interests in electric fans Ask for catalogue , price list, samples & other relevant information Express willingness for further contact.Conso
13、lidation PracticePlease give different sentences and patterns to perform each sub-task after discussion. Consolidation Practice Prepare for the dialogue according to your roles and each group assign a representative to do the situational dialogue. Consolidation Practice Perform the conversation with the student from the other group.Consolidation PracticeComment & AssignmentHow can we consider a trade fair as a successful one?LOGO