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1、【精品文档】如有侵权，请联系网站删除，仅供学习与交流文体学Sound patterning 广告分析.精品文档.Sound patterning There are no grand celebrations here,no speeches,no bright lights,But there are great athletes.Somehow weve come to believe that greatness is reserved for the chosen few,for the superstars.The truth is, greatness is for all of
2、us.This is not about lowering expectations;Its about raising them for every last one of us.Because greatness is not in one special place,and it is not in one special person.Greatness is wherever somebody is trying to find itConsonance: speeches lights athletes .Assonance: Somehow come / / believe re
3、served / i / about lowering / au /Function of Sound patterning: to make the language more vivid and impressive, increase rhythm and expressiveness of a writing. So it can call our attention to its advertisement.Syntax:Repetition: greatness special Function of Repetition: the function of the repetiti
4、on is to emphasize a quality or feature of Nike, so greatness and special are key words of this advertisement which serve to stress the theme “Nike find your greatness”.Parallelism（排比）: no grand celebrations, no speeches, no bright lightsfor the chosen few, for the superstars.Function of Parallelism: It helps achieve emphasis and make the speech more rhythmical, forceful and passionate.