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1、南京信息工程大学滨江学院2014 2015学年 第2学期商务英语课程试卷试卷类型试卷类型A A( (注明注明 A A、B B 卷卷) )考试类型考试类型 综合练习综合练习 （注明开、闭卷）（注明开、闭卷）注意：1、本课程为选修（注明必修或选修） ， 学时为51，学分为32 2、本试卷共、本试卷共2 2页；考试时间页；考试时间120120分钟分钟；出卷时间：2015年6月3、姓名、学号等必须写在指定地方；提交时间： 2015 年 7 月 1 日4 4、本考卷适用专业年级：、本考卷适用专业年级：20122012 级国际经济与贸易级国际经济与贸易任课教师：题题号号一一得得分分阅卷人阅卷人二二三三四四
2、五五六六七七八八九九十十十一十一十二十二总总分分（以上内容为教师填写）（以上内容为教师填写）专业国际经济与贸易年级班级学号姓名请仔细阅读以下内容：1、 考生必须遵守考试纪律，详细内容见南京信息工程大学滨江学院考试纪律规定 。2、 所有考试材料不得带离考场。3、 考生进入考场后，须将学生证或身份证放在座位的左上角。4、 考场内不许抽烟、吃食物、喝饮料。5、 考生不得将书籍、作业、笔记、草稿纸袋入考场，主考教师允许带入的除外。6、 考试过程中，不允许考生使用通讯工具。7、 开考 15 分钟后不允许考生进入考场，考试进行30 分钟后方可离场。8、 考生之间不得进行任何形式的信息交流。9、 除非被允许
3、，否则考生交卷后才能离开座位。10、考试违纪或作弊的同学将被请出考场，其违纪或作弊行为将上报学院。本人郑重承诺：我已阅读上述 10 项规定，如果考试是违反了上述 10 项规定，本人将自愿接受学校按照有关规定所进行的处理。上面姓名栏所填姓名即表示本人已阅读本框的内容并签名。1一、一、PartPart One:One: Economics,Economics, pleaseplease answeranswer thethe followingfollowing questionsquestions (10%(10% each,each,30%)30%)1 1、 Please explain ho
4、w absolute advantage and comparative advantage differ,Please explain how absolute advantage and comparative advantage differ,andand givegive anan exampleexample inin whichwhich oneone personperson hashas anan absoluteabsolute advantageadvantage inin doingdoingsomething but another person has a compa
5、rative advantage.something but another person has a comparative advantage.答：(1.)Differences: The same producer may have an absolute advantage in the sametime, but it is not possible to have a comparative advantage in two of the two items.Absolute advantage reflects the level of productivity, compara
6、tive advantage reflectsthe relative opportunity cost.(2.) E.g: Muhammad Ali boxing match or whether it is to clean up the garbage infront of their own than the neighbor boy Mike more efficient. Ali, half-hour event willreceive $ 50,000, he could finish within half an hour to clean up the garbage. Al
7、i andMike cleaning up garbage home 1 hour, at the same time, he can go out to work welltoo $ 10. As can be seen, Ali has absolute advantage in both. But Mike rubbishopportunity cost is $ 10, the opportunity cost of Ali is $ 50,000. Thus, in the rubbishMike has a comparative advantage.2 2、What are th
8、e basic functions of national Five Year Plan?What are the basic functions of national Five Year Plan?答： （1）national economy experienced sustained, rapid and sound development, andoverall national strength continued to grow.(2) economic restructuring was extensively carried forward, and a socialistma
9、rket economy was preliminarily established.(3)we opened wider to the outside world, and the pattern ofall-round openingtook basic shape.(4)peoples living standards continued to improve ,and generally people began tolead a relatively comfortable life.(5)the development of science, technology and educ
10、ation was accelerated, andother social undertakings progressed in a comprehensive way.(6)predictive guidance function, namely, the national Five Year Plan not only canpredict the coming direction of nation s development. but also can guide the marketsubject and follow it and take actions.(7)policy c
11、oordination function, that is say, in the process of realizing theobjectives of national plans, it can help coordinate all aspects of the policy in order toachieve the established targets.23 3、Give an example industry which contributes most to the social economyGive an example industry which contrib
12、utes most to the social economydevelopment most and try to back up your opinion by quoting the latest statisticsdevelopment most and try to back up your opinion by quoting the latest statisticsto say which industries have much potential?to say which industries have much potential?答： In my opinion, T
13、he cultural industry contributes most to the development of social economy.The fllow chart is the development of Nan Jing cultural industry and the statistics is from 1993 to 2011.From the chart ,you can see that the cultural industry contributes most to the development of social economy.二、二、Part Tw
14、o: Management, please answer the following questionsPart Two: Management, please answer the following questions(10% each,(10% each,30%)30%)1 1、In your opinion, what is the single most import aspect of the definition ofIn your opinion, what is the single most import aspect of the definition ofmanagem
15、ent?management? Why?Why? WhichWhich ofof MintzbergMintzberg s s tenten managerialmanagerial rolesroles dodo youyou thinkthinkyou are best equipped to play? Explain.you are best equipped to play? Explain.3Answer1 Management in all business and organizational activities is the act of getting peopletog
16、ether to accomplish desired goals and objectives efficiently and effectively.Management is the process of working with and through others to achieve organizational objectives in a changing environment. Central to this process is the effective and efficient use of limited resources. achieving organiz
17、ational objectives can ensures that the corporate could reasonably and automatically match up the departments to coordinate the pace of different work, forming a unified whole.2. I think I can be best equipped to play the role of Resource allocator. The allocation of human resources is to fully make
18、 use of physical strength, intelligence, knowledge, creativity and skills, and promote human resources and material resources to achievea more perfect combination, to maximize the social benefit and economic benefit. Reasonable allocation of human resources is one of the basic elements of social vit
19、ality. It not only can make the human resource structure of social organization within the reasonable. It can maximize the use, give full scope to the talents, so that each persons intelligence and potential into full play.2 2、WhatWhat is is marketmarket segmentationsegmentation allall aboutabout an
20、dand howhow couldcould it it bebe usedused inin a acertain business? How can a company encourage brand loyalty and repurchase?certain business? How can a company encourage brand loyalty and repurchase?答：(1) Market segmentation is a marketing strategy that involves dividing a broadtarget market into
21、subsets of consumers who have common needs and applications forthe relevant goods and services. Depending on the specific characteristics of theproduct, these subsets may be divided by criteria such as age and gender, or otherdistinctions, like location or income. Marketing campaigns can then be des
22、igned andimplemented to target these specific customer segments.(2)Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers.Thus, encouraging brand loyalty and repurchase is dramatically for a company. And we can take some measures as follo
23、w:1.A frequent flyer program. Frequent flyer scheme is the most direct and effective way to keep customer loyalty, it can not only improve the value of a brand, also canlet consumer feel, his loyalty was rewarded.2.Establishing member club. Member club is an effective method to build customer loyalt
24、y, like frequent flyer scheme, to allow customers to truly feel that they are valued. And in contrast, it can let customers have a higher sense of participation.43 3、Try to choose a company, and give an example of vocabulary of StrategicTry to choose a company, and give an example of vocabulary of S
25、trategicManagement.Management.Answer:Core elements of McDonalds strategy. Firstly,McDonalds set a target to add 2500restaurants annually and promote frequent customer visits via attractive menu items, low-price specials and Extra Value Meals. Then,McDonalds are highly selective in granting franchise
26、s and located on sites offering convenience to customers and profitable growth potential. Besides, McDonalds also focus on limited menu and consistent quality, they also have careful attention to store efficiency.Whats more,McDonalds have great use of Mc prefix and extensive advertising.And McDonald
27、s hire courteous personnel and pay an equitable wage and provide good training for all employees.三、三、 Part Three: Business CommunicationPart Three: Business Communication， please answer the following questions:please answer the following questions:(20% each, 40%)(20% each, 40%)1 1、PleasePlease namen
28、ame atat leastleast FIVEFIVE questionsquestions thatthat youyou shouldshould askask yourselfyourself totoidentify your employment interests. What information should a candidate gatheridentify your employment interests. What information should a candidate gatherin preparing for a job interview?in pre
29、paring for a job interview?答：(1) Five questions:a. What do you want to get from the job ,and do you think these are important？b. Are you clear what you want to do.c. Whats the worst that will happen if you keep going and dont reach your goal?d. Do you have a clear goal,and what did you do for your g
30、oal. Have you reach an achievement?e. Would you enjoy giving a loved one the honest explanation for why you gave up(2) Interviews are one of the most popularly used devices for employee selection.First, the companys basic situation is important, and position and responsibility ofthis position and th
31、e job requirements.Do some background research to become familiar with the organization.Then, preparing for interview questions and preparing questions for the employers.5Besides, you should also check for the company line in case of being late and leave bad impression for interviewers.Last but not least, you must to prepared to have a CV for yourself and dressed clean and tidy.2 2、PleasePlease writewrite a a RESUME,RESUME, includingincluding information,information, objective,objective, experience,experience,activities, honors and so on.activities, honors and so on.（附上）6