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1、2022年6月大学英语四级真题再现-快速阅读在大学英语四级备考旅程中，对于历年真题的研究，不用追求数量的累计，10套左右即可，也就是最近5年内的。做题频率也不要太高，2天一套最好。做题方法同模拟题，但注意要严格控制时间，一定要逼自己在规定时间内做完所有题目，拿不准的题目先跳过，最后没时间了就猜一个答案，千万不能对自己心软，因为考试时间一到监考老师是不会手软的。做真题时，就尽量不要选择晚自习时间，而是选择与考试同步的时间（上午9：00-11：00），目的是调整大脑的生物钟，让它在考试时间里保持兴奋状态，而不是在晚上或者其他时间兴奋，兴奋也白搭。做题时间：15minutesPartIIReadin
2、gComprehension(SkimmingandScanning)(15minutes)Directions:Inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonAnswerSheet1.Forquestions1–7,choosethebestanswerfromthefourchoicesmarkedA),B),C)andD).Forquestions8–10,completethesentenceswiththeinformationgiveninthep
3、assage.MediaSelectionforAdvertisementsAfterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.Wediscussherethemajortypesofmediausedinadvertising.Wefocusourattentiononseventypesofadvertising:television,newspapers,radio,magazines,out&nd
4、ash;of–home,Internet,anddirectmail.TelevisionTelevisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?youcanunderstandthepoweroftelevisiontocommunicatewithalargeaudience.W
5、henadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.Televisionprovidesanidealvehicleforthistypeofcommunication.Buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.Television’sinfluenceonadvertisingisfourfold.First,narrowcastingmeansthattele
6、visionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.TheGolfChannel,forinstance,iswatchedbypeoplewhoplaygolf.HomeandGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojects.Thus,audiencesaresmallerandmorehomogeneous(具有共同特点的)thantheyhavebeeninthepast.Second,thereisanincreasein
7、thenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.Thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.Third,digitalrecordingdevicesallowaudiencemembersmorecontroloverwhichcommercialstheywatch.Fourth,controloverprogrammingisbeingpassedfromthenet
8、workstolocalcableoperatorsandsatelliteprogrammers.NewspaperAftertelevision,themediumattractingthenextlargestannualadrevenueisnewspapers.TheNewYorkTimes,whichreachesanationalaudience,accountsfor$1billioninadrevenueannually.Ithasincreaseditsnationalcirculation(发行量)by40%andisnowavailableforhomedelivery
9、in168cities.Locally,newspapersarethelargestadvertisingmedium.Newspapersarealessexpensiveadvertisingmediumthantelevisionandprovideawayforadvertiserstocommunicatealonger,moredetailedmessagetotheiraudiencethantheycanthroughtelevision.Givennewproductiontechniques,advertisementscanbeprintedinnewspapersin
10、about48hours,meaningnewspapersarealsoaquickwayofgettingthemessageout.Newspapersareoftenthemostimportantformofnewsforalocalcommunity,andtheydevelopahighdegreeofloyaltyfromlocalreaders.RadioAdvertisingonradiocontinuestogrow.Radioisoftenusedinconjunctionwithoutdoorbillboards(广告牌)andtheInternettoreachev
11、enmorecustomersthantelevision.Advertisersarelikelytouseradiobecauseitisalessexpensivemediumthantelevision,whichmeansadvertiserscanaffordtorepeattheiradsoften.Internetcompaniesarealsoturningtoradioadvertising.Radioprovidesawayforadvertiserstocommunicatewithaudiencemembersatalltimesoftheday.Consumersl
12、istentoradioontheirwaytoschoolorwork,atwork,onthewayhome,andintheeveninghours.TwomajorchangessatelliteandInternetradiowillforceradioadvertiserstoadapttheirmethods.Bothoftheseradioformsallowlistenerstotuneinstationsthataremoredistantthanthelocalstationstheycouldreceiveinthepast.Asaresult,radiowillinc
13、reasinglyattracttargetaudienceswholivemanymilesapart.MagazinesNewsweeklies,women’stitles,andbusinessmagazineshaveallseenincreasesinadvertisingbecausetheyattractthehigh–endmarket.Magazinesarepopularwithadvertisersbecauseofthenarrowmarketthattheydeliver.Abroadcastmediumsuchasnetworktelevis
14、ionattractsalltypesofaudiencemembers,butmagazineaudiencesaremorehomogeneous.IfyoureadSportsIllustrated,forexample,youhavemuchincommonwiththemagazine’sotherreaders.Advertisersseemagazinesasanefficientwayofreachingtargetaudiencemembers.Advertisersusingtheprintmediamagazinesandnewspaperswillneedt
15、oadapttotwomainchanges.First,theInternetwillbringlargeraudiencestolocalnewspapers.Theseaudienceswillbemorediverseandgeographicallydispersed(分散)thaninthepast.Second,advertiserswillhavetounderstandhowtouseanincreasingnumberofmagazinesfortheirtargetaudiences.Althoughsomemagazineswillmaintainnationalaud
16、iences,alargenumberofmagazineswillentertainnarroweraudiences.Out–of–homeadvertisingOut–of–homeadvertising,alsocalledplace–basedadvertising,hasbecomeanincreasinglyeffectivewayofreachingconsumers,whoaremoreactivethaneverbefore.Manyconsumerstodaydonotsitathomeandwatchtelev
17、ision.Usingbillboards,newsstands,andbussheltersforadvertisingisaneffectivewayofreachingtheseon–the–goconsumers.Moreconsumerstravellongerdistancestoandfromwork,whichalsomakesout–of–homeadvertisingeffective.Technologyhaschangedthenatureofthebillboardbusiness,makingitamoreeffect
18、ivemediumthaninthepast.Usingdigitalprinting,billboardcompaniescanprintabillboardin2hours,comparedwith6dayspreviously.Thisallowsadvertisersmorevarietyinthetypesofmessagestheycreatebecausetheycanchangetheirmessagesmorequickly.InternetAsconsumersbecomemorecomfortablewithonlineshopping,advertiserswillse
19、ektoreachthismarket.AsconsumersgetmoreoftheirnewsandinformationfromtheInternet,theabilityoftelevisionandradiotogetthewordouttoconsumerswilldecrease.ThechallengetoInternetadvertisersistocreateadsthataudiencemembersremember.Internetadvertisingwillplayamoreprominentroleinorganizations’advertising
20、inthenearfuture.Internetaudiencestendtobequitehomogeneous,butsmall.Advertiserswillhavetoadjusttheirmethodstoreachtheseaudiencesandwillhavetoadapttheirpersuasivestrategiestotheonlinemediumaswell.DirectmailAfinaladvertisingmediumisdirectmail,whichusesmailingstoconsumerstocommunicateaclient’smess
21、age.Directmailincludesnewsletters,postcardsandspecialpromotions.Directmailisaneffectivewaytobuildrelationshipswithconsumers.Formanybusinesses,directmailisthemosteffectiveformofadvertising.1Televisionisanattractiveadvertisingmediuminthat_.A)ithaslargeaudiencesB)itappealstohousewivesC)ithelpsbuildupac
22、ompany'sreputationD)itisaffordabletomostadvertiser查看原文2WiththeincreaseinthenumberofTVchannels_.A)thecostofTVadvertisinghasdecreasedB)thenuiflberofTVviewershasincreased)advertisers'interestinothermediahasdecreasedD)thenumberofTVadspeoplecanseehasincreased查看原文3Comparedwithtelevision,newspapers
23、asanadvertisingmedium_.A)earnalargerannualadrevenueB)conveymoredetailedmessagesC)usemoreproductiontechniquesD)getmessagesoutmoreeffectively查看原文4Advertisingonradiocontinuestogrowbecause_.A)morelocalradiostationshavebeensetupB)moderntechnologymakesitmoreentertainingC)itprovideseasyaccesstoconsumersD)i
24、thasbeenrevolutionizedbyInternetradio.查看原文5Magazinesareseenbyadvertisersasanefficientwayto_.A)reachtargetaudiencesB)moderntechnologymakesitmoreentertainingC)appealtoeducatedpeople.D)conveyallkindsofmessages查看原文6Oui-of-homeadvertisinghasbecomemoreeffectivebecause_A)billboardscanbereplacedwithintwohou
25、rsB)consumerstravelmorenoweverbeforeC)suchadshavebeenmademuchmoreattractiveD)thepaceofurbanlifeismuchfasternowadays查看原文7ThechallengetoInternetadvertisersistocreateadsthatare_.A)quicktoupdateB)pleasanttolookatC)easytorememberD)convenienttoaccess查看原文8Internetadvertiserswillhavetoadjusttheirmethodstoreachaudiencesthattendtobe9Directmailisaneffecitiveformofadvertisingforbusinessestodevelop10Thispassagediscusseshowadvertisersselectforadvertisements.第10页 共10页第 10 页 共 10 页第 10 页 共 10 页第 10 页 共 10 页第 10 页 共 10 页第 10 页 共 10 页第 10 页 共 10 页第 10 页 共 10 页第 10 页 共 10 页第 10 页 共 10 页第 10 页 共 10 页