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1、跨境电商英语试题2(涵盖Unit 1-8)Test OneI. Match the following words in Column A and their definitions in Column B. (10 points）Column A Column B1. compliancea。 a person or company that sells something2. costeffectiveb。 a fixed， limited amount or number that is officially allowed3。statisticsc. relating to the k
2、nowledge， machines， or methods used in science and industry4。 promotionald。 the act of obeying an order， rule， or request5。 quotae。an offer by a person or a company to pay a particular amount of money for something6. confusing f. the process of asking a question7。 supplierg。 a collection of informat
3、ion shown in numbers8. technical h。 difficult to understand; not clear9. enquiryi. intended to advertise something10. bidj. giving the best possible profit or benefits in comparison with the money that is spentII. Read the statements below based on the text, decide whether they are true or not。 Mark
4、 “T” for true and “F for false. （10 points）1。 One of the objectives given to Publicis is to drive return on investment （ROI） performance of branded keywords for key products and bundles。2. Every detail is crucial when it comes to customer experience。3. Affordability is the only tag of Chinese cosmet
5、ics brands。4。 Crossborder deliveries have more variables involved to bring a parcel from supplier to the customers doorstep.5。 Identify your products for their respective season/year within the SKU. 6. A cosmetics gift box decorated with Miao ethnic group elements was not a hot seller。 7. SNS is an
6、online vehicle for a group of individuals with shared interests/activities or a desire to explore the interests and activities of others。8. The business type should not influence the companys social media marketing strategy. 9. People in a different age group would have little influence on purchase。
7、 10。If you want your product or service into a foreign market， it is necessary to have a knowledge of their culture, customs, needs and some unspoken rules。 III. Reading Comprehension. (20 points） Passage OneChinas warehouse storage sector reported expansion for the fifth consecutive month in Decemb
8、er,industry data showed。 The index tracking the sectors development stood at 51。6 last month， down 2.5 percentage points from November, according to a survey jointly released by the China Federation of Logistics and Purchasing and CMST Development Co。 A reading above 50 indicates expansion, while be
9、low 50 reflects contraction. Business volume increased last month. The business volume sub-index stood at 51。7, the data showed. Storage prices continued to rise， with the subindex for fees at 52。9 in December， up 1.8 percentage points from the previous month。 Wang Yong, an executive assistant at CM
10、ST Development， said the December reading showed rising demand for storage services. Sales of consumer goods rose on holiday sentiments and ecommerce promotions， while storage for commodities is also sought after over winter， Wang said。 Chinas courier sector this year set a new record by handling mo
11、re than 100 billion parcels as of Wednesday， ranking top in the world for the eighth consecutive year， the State Post Bureau said. The sector contributed to the record-setting sales volume of online retail， farm products and crossborder e-commerce, along with industrial output. Courier services have
12、 reached almost all townships in China and are rapidly extending to villages, adding over 200，000 jobs each year. Deliveries to and from rural areas expanded in 2021, reflecting the sectors growing role in facilitating economic circulation and rural vitalization. Every day， around 100 million parcel
13、s are sent to rural areas, as agricultural products are shipped out to urban households.1。 Sales of consumer goods will _ on holiday sentiments and ecommerce promotions.A。 decrease B. riseC. keep the sameD. be dramatically reduced2. According to the passage， a new record of Chinas courier sector is
14、released by_。A. the China Federation of Logistics and Purchasing B。 the Ministry of CommerceC。 the CMST Development Co.D. the State Post Bureau3. The courier sector contributed to the recordsetting sales volume of the following partEXCEPT_.A. live streamingB。 farm productsC。 industrial outputD。onlin
15、e retail4。 Which of the following statements is NOT correct according to the passage？A. Chinas warehouse storage sector reported expansion for the fifth consecutive month in December.B. Chinas courier sector this year set a new record by handling more than 100 billion parcels。C. Storage prices conti
16、nued to rise， with the subindex for fees at 51.6 in December, up 1.8 percentage points from the previous month.D。 Every day， around 100 million parcels are sent to rural areas, as agricultural products are shipped out to urban households.5. If there needs a title, whatdo you think it should be calle
17、d？A。 Agricultural Products。B。 Economic Circulation and Rural Vitalization。C. Storage Prices.D。 Warehouse Storage and Courier Sector。Passage TwoThe market for products designed specifically for older adults could reach 30 billion by next year， and startups want in on the action。 What they sometimes l
18、ack is feedback from the people who they hope will use their products. So Brookdale, the countrys largest owner of retirement communities， has been inviting a few select entrepreneurs just to move in for a few days， show off their products and hear what the residents have to say。Thats what brought D
19、ayle Rodriguez, 28， all the way from England to the dining room of Brookdale South Bay in Torrance， California。 Rodriguez is the community and marketing manager for a company called Sentab。 The startups product, SentabTV, enables older adults who may not be comfortable with computers to access email
20、， video chat and social media using just their televisions and a remote control。“Its nothing new， its nothing too complicated and its natural because lots of people have TV remotes, says Rodriguez. But none of that is the topic of conversation in the Brookdale dining room。 Instead, Rodriguez solicit
21、s residents advice on what he should get on his cheeseburger and how he should spend the afternoon. Playing cards was on the agenda， as well as learning to play mahjong。Rodriguez says its important that residents here dont feel like hes selling them something. “Ive had more feedback in a passive app
22、roach,” he says. “Playing pool, playing cards， having dinner， having lunch，” all work better “than going through a survey of question. When they get to know me and to trust me, knowing for sure Im not selling them somethingtherell be more honest feedback from them。”Rodriguez is just the seventh entr
23、epreneur to move into one of Brookdales 1， 100 senior living communities。 Other new products in the program have included a kind of full-blow dryer and specially designed clothing that allows people with disabilities to dress and undress themselves. Mary Lou Busch， 93， agree to try the Sentab system
24、。 She tells Rodriguez that it might be good for someone, but not for her。“I have the computer and FaceTime， which I talk with my family on，” she explains. She also has an iPad and a smartphone. “So I do pretty much everything I need to do.” To be fair， if Rodriguez had wanted feedback from some more
25、 technophobic seniors， he might have ended up in the wrong Brookdale community。 This one is located in the heart of Southern Californias aerospace corridor. Many residents have backgrounds in engineering, business and academic circles。 But Rodriguez says hes still learning something important by mov
26、ing into this Brookdale community： “People are more techproficient than we thought。6。 What does the passage say about the startups？A。 They never lose time in upgrading products for seniors.B。 They want to have a share of the seniors goods market.C. They invite seniors to their companies to try their
27、 products。D。 They try to profit from promoting digital products to seniors。7. Some entrepreneurs have been invited to Brookdale to _。A. have an interview with potential customersB。 conduct a survey of retirement communitiesC. collect residents feedback on their productsD. show senior residents how t
28、o use IT products8. What do we know about SentabTV？A。 It is a TV program catering to the interest of the elderly。B. It is a digital TV which enjoys popularity among seniors。C。 It is a TV specially designed for seniors to view programs.D. It is a communication system via TV instead of a computer.9。 W
29、hat does Rodriguez say is important in promoting products？A. Winning trust from prospective customers.B。 Knowing the likes and dislikes of customers.C。 Demonstrating their superiority on the spot.D。 Responding promptly to customer feedback。10。 What do we learn about the seniors in the Brookdale comm
30、unity？A。 Most of them are interested in using the Sentab。B。 They are quite at ease with high-tech products.C。 They have much in common with seniors elsewhere。D。 Most of them enjoy a longer life than average people。IV. Fill in the blanks with the right forms of words and expressions in the box. （10 p
31、oints) A. restriction B。 sponsor C。 campaign D. inventory E. utilizeF。 overwhelming G. container H。 complement I。 source J。 allocate1.The team is _ by JVC, so the players wear the letters JVC on their shirts。2。 Vitamin C helps the body _ the iron present in your body.3。 The excellent menu is _ by a
32、good wine list。4. These women carry heavy _ of water over long distances。5. We walked up the river to its _ in the hills。6. The protests were part of their _ against the proposed building development in the area。7。 There was _ support for our policies.8。 The government is _ 10 million for health edu
33、cation。9. The president urged other countries to lift the trade _。10。 Our _ of used cars is the best in town。V. Translate the following paragraph from English to Chinese. （20 points）1。 Not every old person can be popular on the Internet. It depends on their media sense， their feel in front of the ca
34、mera and their acting skills.2. Be aware of the spilling-over of water when it boils so as to avoid leakage of electricity.3。 With 125 years of history and heritage, KODA AUTO is known for producing cars with a luxurious aesthetic and stateof-theart technology.4. Since its inception in 1971， the NAS
35、DAQ Stock Market has been the innovator。5。 Chinese brands should pay attention to international communication and build global brand power。VI。 Translate the following paragraph from Chinese to English。 （20 points）1. 要讲好故事,关键是在数字平台上创建本地化的通信内容，例如视频和直播。2。 既有年轻人,同时也有年轻人的父辈或祖辈出镜的视频往往会获得更多点赞和评论。3. 中国最大的两个
36、短视频应用程序抖音和快手每月都有4亿多活跃用户.4。 严禁在少水或无水的情况下使用，以免损坏电热管。5. 自2001年以来，斯柯达汽车印度子公司正式投入运作。VII。 Questions to discussion。 (10 points)1. What are the competitive advantages of “cross-border e-commerce” compared with general trade？2。 Why do the consumers prefer watching livestreaming videos to pictorial representa
37、tions via some cross-border ecommerce platforms?Keys to Test OneI。 Match the following words in Column A and their definitions in Column B. （10 points）1. d 2. j 3. g 4。 i 5。 b 6。 h 7。 a 8. c 9. f 10。 eII. Read the statements below based on the text， decide whether they are true or not. Mark “T” for
38、true and “F” for false. (10 points）1. F 2. T 3. F 4。 T 5. T 6. F 7。 T 8。 F 9。 F 10. TIII。Reading Comprehension。 （20 points） 1。B 2。D 3。A 4。C 5.D 6。B 7。C 8。D 9。A 10.BIV. Fill in the blanks with the right forms of words and expressions in the box. （10 points)1.Bsponsored 2.E utilize 3. H complemented 4
39、。G containers5. I source6。C campaign 7. F overwhelming 8. J allocating9。Arestrictions 10。 D inventoryV。 Translate the following paragraph from English to Chinese。 （20 points)1。Not every old person can be popular on the Internet。 It depends on their media sense， their feel in front of the camera and
40、their acting skills.当然,不是每一位老年人都能在网上走红，这取决于他们的媒体意识、镜头感和表演技巧。2. Be aware of the spilling-over of water when it boils so as to avoid leakage of electricity。水沸时注意外溢，防止漏电。3。 With 125 years of history and heritage, KODA AUTO is known for producing cars with a luxurious aesthetic and stateoftheart technol
41、ogy.斯柯达汽车拥有 125 年的历史和传统，以生产豪华美观和技术先进的汽车而闻名。4。 Since its inception in 1971, the NASDAQ Stock Market has been the innovator。自 1971 年诞生之日起，纳斯达克股票市场一直是创新者.5。 Chinese brands should pay attention to international communication and build global brand power.中国品牌要重视国际传播，打造全球品牌力。VI。 Translate the following pa
42、ragraph from Chinese to English. （20 points)1. 要讲好故事，关键是在数字平台上创建本地化的通信内容,例如视频和直播。To tell a good story， it is key to create localized communication content on digital platforms,such as videos and live streaming.2. 既有年轻人，同时也有年轻人的父辈或祖辈出镜的视频往往会获得更多点赞和评论。Videos with characters of young peoples parents or
43、 grandparents generation tend to receive multiple likes and comments.3. 中国最大的两个短视频应用程序抖音和快手每月都有4亿多活跃用户.The countrys top two short video apps Douyin and Kuaishou each have more than 400 million monthly active users。4。 严禁在少水或无水的情况下使用,以免损坏电热管。Never use the kettle with little or no water in it， or the e
44、lectric heater may be damaged.5。 自2001年以来，斯柯达汽车印度子公司正式投入运作。Since 2001， theyve been operating KODA AUTO India Pvt. Ltd.， a subsidiary in India.VII. Questions to discussion。 (10 points）1. The competitive advantages of “crossborder ecommerce” include a more lightly-regulated and lightlytaxed channel fo
45、r imports to China。 （1） unlike general trade channels, goods imported into China through crossborder e-commerce arent levied import duties by Chinese customs。 Rather, they pay a tax of just 70% of value-added tax applicable in China。 （2) Goods imported through cross-border ecommerce also fall into t
46、he “personal goods” category， rather than bulk goods. This means food and drink sellers are not required to register with Chinas Food and Drug Administration. In this way， it could save on administrative costs and lead times。 Neither do sellers need to deal with a business registered in China, as do
47、 those who work with traditional importers。2. Through pictorial representations, consumers had some problems as the products did not match up to the expectations promised on the online platform advertisements。 But for the livestreamers who have professional knowledge and the history of the brands, detailed information of overseas products can be demonstrated clearly in accordance with what the buyer wants through the live streaming method. This new format could display the commodities in more dimensions and increase users trust， so they can take a good look at the design, material， color， si