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1、1 12011-5-52011-5-52 2例会主题例会主题1. 俪亨品牌货品整体状况概略俪亨品牌货品整体状况概略2. 畅销货品调配以及主推分析畅销货品调配以及主推分析3、6月份夏装畅平滞库存分析月份夏装畅平滞库存分析4、6月份上市波段以及价格波段存销结构分析月份上市波段以及价格波段存销结构分析5、滞销款式状况，是否需要活动、滞销款式状况，是否需要活动2022-6-52022-6-52022-6-52022-6-53 3一一.俪亨品牌货俪亨品牌货品整体状况概略品整体状况概略4 4俪亨国际俪亨国际2022-6-52022-6-5俪亨品牌的货品分析（夏装）季节季节总订货客户批发客户批发已到货已到货
2、未到货未到货合计合计数量数量金额金额占比占比数量数量金额金额占比占比数量数量金额金额占比占比数量数量金额金额占比占比20112011夏装夏装321043210436552733655273100%100%0 00 00%0%321043210436552733655273100%100%16450164501854802185480252%52%季节季节直营销售直营销售目前库存（自营大仓）目前库存（自营大仓）预计季末库存预计季末库存直营店铺直营店铺大仓大仓数量数量金额金额占比占比数量数量金额金额占比占比数量数量金额金额占比占比数量数量金额金额占比占比20112011夏装夏装3117311737
3、094537094510%10%11280 11280 1276494 1276494 35%35%107410741222461222463%3%7266726682728782728723%23% 库存结构分析库存结构分析 销售结构分析销售结构分析存销比存销比品类品类库存数量库存数量 库存金额库存金额 数量占比数量占比 金额占比金额占比品类品类销售数量销售数量金额金额数量占比数量占比 金额占比金额占比上衣6851188439955.3%48.5%上衣153436095349.2%42.8%4.5 连衣裙3278130219226.5%33.5%连衣裙92130759229.5%36.5%3
4、.6 裤子196363301715.9%16.3%裤子60016087419.2%19.1%3.3 腰裙166514841.3%1.3%腰裙39104601.3%1.2%4.3 配饰123151071.0%0.4%配饰2326430.7%0.3%5.3 合计123813886199100.0%100.0%合计3117842522 100.0%100.0%4.0 2022-6-52022-6-55 5二二.畅销货品调畅销货品调配以及主推分析配以及主推分析2022-6-52022-6-56 6俪亨俪亨7 7俪亨：人民路俪亨：人民路2022-6-52022-6-5NO.货号零售价总销售数量销售金额库
5、存折扣库存周转周数人民路销售人民路库存人民路销售金额人民路销售前15人民路库存总库存1H1B74205399.037107081000.73 5 410980H1B742054101002H1B95401359.0349224240.76 1 22569H1B5D70146593H1B74305319.0306953280.73 2 030H1B5K5014152254H1B92701269.02958912170.76 15 37600H1B92701372175H1B5B103299.02455011780.77 15 0250H1B7040330286H1B5K313259.024478
6、11920.77 16 119200H1B5A203311427H1B5D701219.0213523590.77 6 46668H1B745053008H1B5K206269.01938751300.76 14 0170H1B9540122249H1B5K402239.01831621550.74 17 116167H1B90302A2912410H1B5K501199.01824832250.69 25 415618H1B5A4052810311H1B5A401469.0175663370.71 4 12390H1B5K31221620712H1B5B401299.0173614200.7
7、1 2 020H1B7030224913H1B5K405249.017289340.68 0 000H1B70413266814H1B5K307299.01632292180.67 27 0160H1B5D402201515H1B90302A359.01637501240.65 16 29443H1B5K3131191928 8俪亨：信阳俪亨：信阳2022-6-52022-6-5NO.货号零售价总销售数量销售金额库存折扣库存周转周数信阳销售信阳库存信阳销售金额信阳销售前15信阳库存总库存1H1B74205399.037107081000.73 5 7172056H1B9270112142172
8、H1B95401359.0349224240.76 1 33825H1B5K40510143H1B74305319.0306953280.73 2 25446H1B5K2069121304H1B92701269.02958912170.76 15 12142371H1B5B1038301785H1B5K313259.02447811920.77 16 125209H1B742057171006H1B5B103299.02455011780.77 15 8301837H1B5D70175597H1B5D701219.0213523590.77 6 751158H1B5K3075142188H1B
9、5K206269.01938751300.76 14 9121785H1B7081057499H1B5K501199.01824832250.69 25 422558H1B74701552010H1B5K402239.01831621550.74 17 118167H1B5K2095147011H1B5A401469.0175663370.71 4 080H1B5K50142222512H1B5B401299.0173614200.71 2 000H1B924014911413H1B5K405249.017289340.68 0 1011760H1B95401332414H1B90302A35
10、9.01637501240.65 16 119251H1B70110365815H1B5K307299.01632292180.67 27 5141072H1B5K41037799 9俪亨：安阳俪亨：安阳2022-6-52022-6-5NO.货号零售价总销售数量销售金额库存折扣库存周转周数安阳销售安阳库存安阳销售金额安阳销售前15安阳库存总库存1H1B74205399.037107081000.73 5 19200H1B9540184242H1B95401359.0349224240.76 1 842293H1B5B1035171783H1B74305319.0306953280.73 2 2
11、4525H1B7011351544H1B92701269.02958912170.76 15 414876H1B927014142175H1B5B103299.02455011780.77 15 5171310H1B5D70145596H1B5K313259.02447811920.77 16 119259H1B7020344527H1B5D701219.0213523590.77 6 45739H1B5K2063121308H1B5K206269.01938751300.76 14 312721H1B90302A3141249H1B5K501199.01824832250.69 25 018
12、0H1B74312361610H1B5K402239.01831621550.74 17 211430H1B701153138411H1B5K405249.017289340.68 0 000H1B74305242812H1B5A401469.0175663370.71 4 080H1B5K40221115513H1B5B401299.0173614200.71 2 23478H1B5B401232014H1B5K307299.01632292180.67 27 0180H1B70110295815H1B90302A359.01637501240.65 16 314893H1B5K410277
13、91010俪亨：大上海俪亨：大上海2022-6-52022-6-5NO. 货号零售价总销售数量销售金额库存折扣库存周转周数大上海销售大上海库存大上海销售金额大上海销售前15大上海库存总库存1H1B74205399.037107081000.73 5 12173410H1B95401131242H1B95401359.0349224240.76 1 1313220H1B7420512171003H1B74305319.0306953280.73 2 1242529H1B74305124284H1B92701269.02958912170.76 15 322478H1B5A401104375H1B
14、5K313259.02447811920.77 16 7431165H1B5K30710442186H1B5B103299.02455011780.77 15 420760H1B5B40182207H1B5D701219.0213523590.77 6 39370H1B5K3137431928H1B5K206269.01938751300.76 14 431695H1B5K4057349H1B5K402239.01831621550.74 17 129120H1B702046104410H1B5K501199.01824832250.69 25 329474H1B70810594911H1B5
15、B401299.0173614200.71 2 821534H1B5K4105177912H1B5A401469.0175663370.71 4 1042988H1B5B10342017813H1B5K405249.017289340.68 0 731133H1B5K20643113014H1B5K307299.01632292180.67 27 10441894H1B90302A42312415H1B90302A359.01637501240.65 16 423700H1B5F20246701111俪亨：新乡俪亨：新乡2022-6-52022-6-5NO.货号零售价总销售数量销售金额库存折扣
16、库存周转周数新乡销售新乡库存新乡销售金额新乡销售前15新乡库存总库存1H1B74205399.037107081000.73 5 17358H1B5A20133532H1B95401359.0349224240.76 1 030H1B927012172173H1B74305319.0306953280.73 2 040H1B5K3132181924H1B92701269.02958912170.76 15 217538H1B5D70127595H1B5B103299.02455011780.77 15 0170H1B70115211846H1B5K313259.02447811920.77 1
17、6 218518H1B5K2042101497H1B5D701219.0213523590.77 6 27438H1B9530122178H1B5K206269.01938751300.76 14 113242H1B5K210251059H1B5K402239.01831621550.74 17 0180H1B742051710010H1B5K501199.01824832250.69 25 0180H1B5K20611313011H1B5B401299.0173614200.71 2 020H1B70110165812H1B5A401469.0175663370.71 4 050H1B5F2
18、02157013H1B5K405249.017289340.68 0 000H1B70810134914H1B5K307299.01632292180.67 27 0150H1B70403122815H1B90302A359.01637501240.65 16 0120H1B9250110161212俪亨：林州俪亨：林州2022-6-52022-6-5NO.货号零售价总销售数量销售金额库存折扣库存周转周数林州销售林州库存林州销售金额林州销售前15林州库存总库存1H1B74205399.037107081000.73 5 5101716H1B5K4026161552H1B95401359.034
19、9224240.76 1 481214H1B5K41162433H1B74305319.0306953280.73 2 511416H1B742055101004H1B92701269.02958912170.76 15 113251H1B7430551285H1B5B103299.02455011780.77 15 217534H1B9540148246H1B5K313259.02447811920.77 16 416901H1B5K3134161927H1B5D701219.0213523590.77 6 060H1B5P201451038H1B5K206269.01938751300.7
20、6 14 113240H1B5A40135379H1B5K402239.01831621550.74 17 6161278H1B5D730355010H1B5K501199.01824832250.69 25 0170H1B70408B325411H1B5B401299.0173614200.71 2 24502H1B5B10321717812H1B5K405249.017289340.68 0 000H1B5B401242013H1B5A401469.0175663370.71 4 351254H1B90302A21212414H1B90302A359.01637501240.65 16 2
21、12603H1B92502233815H1B5K307299.01632292180.67 27 0140H1B9250122161313俪亨：驻马店俪亨：驻马店2022-6-52022-6-5NO.货号零售价总销售数量销售金额库存折扣库存周转周数驻马店销售驻马店库存驻马店销售金额驻马店销售前15驻马店库存总库存1H1B74205399.037 107081000.73 5 471195H1B7020353522H1B95401359.0349224240.76 1 431103H1B74205471003H1B74305319.0306953280.73 2 34698H1B95401432
22、44H1B92701269.02958912170.76 15 412777H1B927014122175H1B5K313259.02447811920.77 16 113182H1B5B40142206H1B5B103299.02455011780.77 15 315627H1B7011047587H1B5D701219.0213523590.77 6 15150H1B7430534288H1B5K206269.01938751300.76 14 113192H1B5B1033151789H1B5K402239.01831621550.74 17 0170H1B5A401353710H1B5
23、K501199.01824832250.69 25 0200H1B5K40331311211H1B5A401469.0175663370.71 4 351031H1B70204324412H1B5B401299.0173614200.71 2 42838H1B5K4063912513H1B5K405249.017289340.68 0 000H1B5D202324814H1B90302A359.01637501240.65 16 0130H1B5K2053914015H1B5K307299.01632292180.67 27 116263H1B5K108371001414俪亨：鹤壁老区俪亨：鹤
24、壁老区2022-6-52022-6-5NO.货号零售价总销售数量销售金额库存折扣库存周转周数鹤壁销售鹤壁库存鹤壁销售金额鹤壁销售前15鹤壁库存总库存1H1B74205399.037107081000.73 5 19319H1B5F20231702H1B95401359.0349224240.76 1 000H1B7431231163H1B74305319.0306953280.73 2 22575H1B5A20335424H1B92701269.02958912170.76 15 0100H1B9040634675H1B5K313259.02447811920.77 16 215467H1B7
25、430522286H1B5B103299.02455011780.77 15 110254H1B5K3132151927H1B5D701219.0213523590.77 6 030H1B5B2022088H1B5K206269.01938751300.76 14 0150H1B5A20727829H1B5K501199.01824832250.69 25 0140H1B5F201212410H1B5K402239.01831621550.74 17 0120H1B7320620811H1B5A401469.0175663370.71 4 000H1B90301262412H1B5B40129
26、9.0173614200.71 2 12262H1B742051910013H1B5K405249.017289340.68 0 000H1B5B10311017814H1B5K307299.01632292180.67 27 0140H1B5B401122015H1B90302A359.01637501240.65 16 0130H1B5K4101579俪亨夏装自营店调货分析NO.款号调出调入原因分析1H1B74205安阳/新乡/鹤壁大上海/驻马店各个店铺都有反应，从厂家补货回来销售较好，因颜色少各个店铺货品都比较充足，暂时不需要调配，对于销售一般的店铺跟店长打电话沟通询问原因2H1B954
27、01新乡大上海/安阳此款连体裤款式新颖时尚，自补货回来反应迅猛，各个店铺销售都不错，因库存量小，需要相互调配！3H1B74305人民路/新乡大上海/林州和74205一样，补货回来反应很好，目前总库存只有28件，也以互相调配为主！4H1B92701大仓各个店铺刚从厂家补货回来，有足够货品支撑，目前各个店铺货品都比较充足，建议店长主推，附则会有库存压力5H1B5B103人民路/新乡信阳/安阳总库存还有178件，各店铺货品充足，对于3家无销售的店铺需打电话和店长沟通，或是采取措施强制销售，否则会有库存压力！6H1B5K313人民路/信阳/安阳林州/大上海总库存还有192件，总体反应不太明显，各店铺销
28、售比较平均，没有特别突出的，应和店长打电话沟通主推，否则会有库存压力7H1B5D701林州信阳/人民路刚从厂家补货回来，只有一个颜色，所以目前各店铺不需要调配！8H1B5K206人民路/林州/驻马店信阳反应一般，库存量大，店铺销售比较平均没有特别突出的，且各店铺库存充足，打电话和店长沟通，建议主推，有库存压力9H1B5K402驻马店/新乡/鹤壁林州库存量大，店铺货品充足，销售平均，不必调货，有库存压力，店长重点主推10H1B5K501安阳/林州/驻马店人民路/信阳半个月10件店铺仅销售18件，库存225件，折扣为0.69，此款应该重点跟店长沟通主推，必要时做活动，不然季末肯定留库存！11H1B
29、5A401信阳/安阳大上海这款库存量较小，没有库存压力，主要靠店铺之间的相互调配，大上海的销售明显突出，沟通无效可将其全部调到大上海12H1B5B401人民路/新乡大上海/驻马店总库存只有20件，大上海和驻马店销售占其总销售的2/3，可将其他店铺的全部调到这两个店集中消化13H1B5K405总库存只有四件，都在大上海和信阳，两家销售都好，没必要调!14H1B5K307人民路/安阳/鹤壁大上海/信阳库存218件，半个月仅销售16件，销售周期相当可怕，重点和店长沟通主推，必要时做活动减少库存压力15H1B90302A驻马店/新乡/鹤壁大上海/人民路库存量大，总体销售一般，各个店铺反应平常，货品充足
30、不需要调配，重点沟通建议主推，必要时做活动减少库存！总结：俪亨畅销款总体反应不太明显，且大部分畅销款都有足够的货品支撑，对于库存量大的畅销款以和店长打电话沟通主推为主，必要时对个别颜色尺码不均的做出调配。库存量小的货品可全部调配到一两个销售最好的店铺集中消化2022-6-52022-6-51616三三.6月份夏装畅月份夏装畅平滞库存分析平滞库存分析2022-6-52022-6-51717俪亨国际俪亨国际备注： 1.销 售30件以上货品为畅销。 2.销售10件到30件为平销。 3.销售10件以下为滞销。畅销, 2500, 20%平消, 5407, 44%滞销, 4485, 36%汇总汇总畅销平消
31、滞销2022-6-52022-6-51818四四. 6月份上市波月份上市波段以及价格波段段以及价格波段存销结构分析存销结构分析2022-6-52022-6-51919俪亨国际俪亨国际品牌分类2SKUSKU占比销售总数量销售数量占比销售总金额销售金额占比零售总额折扣销售波段占比库存数量库存总价占比库存波段占比存销比俪亨第一波段5224.5%121038.8%34520141.0%405140 0.85 27.9%3122 1001518 25.8%72.1%2.58 第二波段5224.5%86627.8%23217327.6%284894 0.81 24.3%2696832584 21.4%75
32、.7%3.11 第三波段4018.9%50216.1%13805516.4%170588 0.81 16.4%2551798279 20.5%83.6%5.08 第四波段6832.1%53917.3%12709215.1%169781 0.75 11.8%4012 1253938 32.3%88.2%7.44 总计212100.0%3117100.0%842521100.0%1030403 0.82 20.1%12381 3886319 100.0%79.9%3.97 品牌分类2SKUSKU占比销售总数量销售数量占比销售总金额销售金额占比零售总额折扣销售价格段占比库存数量库存总价占比库存价格段
33、占比存销比俪亨1-200136.1%1314.2%180212.1%22169 0.81 12.6%9121605484.1%87.4%6.96 200-3008640.6%143946.2%32347238.4%393911 0.82 19.2%6046 1636024 42.1%80.8%4.20 300-4008339.2%112236.0%33203339.4%408478 0.81 20.3%4411 1608899 41.4%79.7%3.93 400-5002310.8%35211.3%13076515.5%160258 0.82 28.5%884404406 10.4%71.5
34、%2.51 500以上73.3%732.3%382304.5%45587 0.84 36.3%128764422.0%63.7%1.75 总计212 100.0%3117100.0%842521100.0%1030403 0.82 20.1%12381 3886319 100.0%79.9%3.97 2022-6-52022-6-52020五五.滞销款式状况滞销款式状况2121俪亨俪亨2022-6-52022-6-5俪亨夏装前三波滞销款明细NO.货号零售价销售标准金额 销售金额库存折扣存销比1H1B5K20729911328926692630.81 24 2H1B5K3092897202312
35、941660.64 24 3H1B5K31019915298522732300.76 15 4H1B5K31229916478438102070.80 13 5H1B5B10529912358832991420.92 12 6H1B5K30821911240918481190.77 11 7H1B5K20423914334626261490.78 11 8H1B5K20532915493537451400.76 9 9H1B5A10429918538243741640.81 9 10H1B7030935914502640641190.81 9 2022-6-52022-6-52222预祝大家预祝大家6月份大丰收月份大丰收谢谢谢谢