英文版肯德基发展史.docx

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1、英文版肯德基发展史KFCHISTORY-AT-A-GLANCE9/9/1890HarlandSandersisbornjustoutsideHenryville,Indiana.1900-1924HarlandSandersholdsavarietyofjobsincluding:farmhand,streetcarconductor,armyprivateinCuba,blacksmithshelper,railyardfireman,insurancesalesman,tiresalesmanandservicestationoperatorforStandardOil.1930Inthe

2、midstofthedepression,HarlandSandersopenshisfirstrestaurantinthesmallfrontroomofagasstationinCorbin,Kentucky.Sandersservesasstationoperator,chiefcookandcashierandnamesthediningareaSandersCourt&Caf.1936KentuckyGovernorRubyLaffoonmakesHarlandSandersanhonoraryKentuckyColonelinrecognitionofhiscontributio

3、nstothestatescuisine.1937TheSandersCourt&Cafaddsamotelandexpandstherestaurantto142seats.1939TheSandersCourt&CafisfirstlistedinDuncanHinesAdventuresinGoodEating.FiredestroysTheSandersCourt&Caf,butitisrebuiltandreopened.Thepressurecookerisintroduced.SoonthereafterColonelSandersbeginsusingittofryhischi

4、ckentogivecustomersfreshchicken,faster.1940BirthdateoftheOriginalRecipe1949SandersmarriesClaudiaPrice.1952TheColonelbeginsactivelyfranchisinghischickenbusinessbytravelingfromtowntotownandcookingbatchesofchickenforrestaurantownersandemployees.TheColonelawardsPeteHarmanofSaltLakeCitywiththefirstKFCfra

5、nchise.AhandshakeagreementstipulatesapaymentofanickeltoSandersforeachchickensold.1955AninterstatehighwayisbuilttobypassCorbin,Kentucky.Sanderssellstheservicestationonthesamedaythathereceiveshisfirstsocialsecuritycheckfor$105.Afterpayingdebtsowed,heisvirtuallybroke.HedecidestogoontheroadtosellhisSecr

6、etRecipetorestaurants.1957KentuckyFriedChickenfirstsoldinbuckets1960TheColonelshardworkontheroadbeginstopayoffandthereare190KFCfranchiseesand400franchiseunitsintheU.S.andCanada.KFCHISTORY-AT-A-GLANCE(continued.)1964KentuckyFriedChickenhasmorethan600franchisedoutletsintheUnitedStates,Canadaandthefirs

7、toverseasoutlet,inEngland.SanderssellshisinterestintheU.S.companyfor$2milliontoagroupofinvestorsheadedbyJohnY.BrownJr.,futuregovernorofKentucky.TheColonelremainsapublicspokesmanforthecompany.1965ColonelSandersreceivestheHoratioAlgerAwardfromtheAmericanSchoolsandCollegesAssociation.1966TheKentuckyFri

8、edChickenCorporationgoespublic.1969TheKentuckyFriedChickenCorporationislistedontheNewYorkStockExchange.1971Morethan3,500franchisedandcompany-ownedrestaurantsareinworldwideoperationwhenHeubleinInc.acquiresKFCCorporation.1976AnindependentsurveyrankstheColonelastheworldssecondmostrecognizablecelebrity.

9、1977ColonelSandersspeaksbeforeaU.S.CongressionalCommitteeonAging.1979KFCcooksup2.7billionpiecesofchicken.Thereareapproximately6,000KFCrestaurantsworldwidewithsalesofmorethan$2billion.12/16/1980ColonelHarlandSanders,whocametosymbolizequalityinthefoodindustry,diesafterbeingstrickenwithleukemia.Flagson

10、allKentuckystatebuildingsflyathalf-staffforfourdays.1982KentuckyFriedChickenbecomesasubsidiaryofR.J.ReynoldsIndustries,Inc.(nowRJRNabisco,Inc.)whenHeublein,Inc.isacquiredbyReynolds.1986PepsiCo,Inc.acquiresKFCfromRJRNabisco,Inc.1997PepsiCo,Inc.announcesthespin-offofitsquickservicerestaurants-KFC,Taco

11、BellandPizzaHut-intoTriconGlobalRestaurants,Inc.2002TriconGlobalRestaurants,Inc.,theworldslargestrestaurantcompany,changesitscorporatenametoYUM!Brands,Inc.InadditiontoKFC,thecompanyownsA&W?All-AmericanFood?Restaurants,LongJohnSilvers?,PizzaHut?andTacoBell?restaurants.2006MorethanabillionoftheColonel

12、sfingerlickingoodchickendinnersareservedannuallyinmorethan80countriesandterritoriesaroundtheworld.2007KFCproudlyintroducesanewrecipethatkeepstheColonels11herbsandspicesandfinger-lickinflavor,butcontainsZeroGramsofTransFatperservingthankstonewcookingoil.2020TheColonelhasanewlook!KFCupdatesoneofthemos

13、trecognized,respectedandbelovedbrandiconswithanewlogo.ThenewlogodepictsColonelSanderswithhissignaturestringtie,butforthefirsttime,replaceshisclassicwhite,double-breastedsuitwitharedapron.Theapronsymbolizesthehome-styleculinaryheritageofthebrandandremindscustomersthatKFCisalwaysinthekitchencookingdel

14、icious,high-quality,freshlypreparedchickenbyhand,justthewayColonelSandersdid50yearsago.2020KFCintroducesKentuckyGrilledChicken?-abetter-for-youoptionforhealthconsciousconsumerswholovetheflavorofKFC.KentuckyGrilledChickenhaslesscalories,fatandsodiumthanKFCsOriginalRecipe?chicken,withoutsacrificingthegreattasteofKFC.

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