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1、全套外贸信函写作技巧与范本全套外贸信函写作样本函电书写基本原则一、Courtesy礼貌语言要有礼且谦虚，及时地回信也是礼貌的表现。例如：Wehavereceivedwithmanythanksyourletterof20May,andwetakethepleasureofsendingyouourlatestcatalog.Wewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit.Youwillbeparticularlyinterestedinaspecialofferonpage5ofthelatestcatalogenclos
2、ed,whichyourequestedinyourletterof20May.二、Consideration谅解写信时要处处从对方的角度去考虑有什么需求，而不是从本身出发，语气上更尊重对方。例如：“Youearn2percentdiscountwhenyoupaycash.Wewillsendyouthebrochurenextmonth.就比“Weallow2percentdiscountforcashpayment.Wewontbeabletosendyouthebrochurethismonth.要好。三、Completeness完好一封商业信函应大概情况了各项必需的事项，如邀请信应讲
3、明时间、地点等，确忌寄出含糊不清的信件。四、Clarity清楚意思表达明确，要注意：一避免用词错误：例如：AstothesteamerssailingfromHongKongtoSanFrancisco,wehavebimonthlydirectservices.此处bimonthly有歧义：能够是twiceamonth或者oncetwomonth.故读信者就迷惑了，能够改写为：1.WehavetwodirectsailingseverymonthfromHongKongtoSanFrancisco.2.WehavesemimonthlydirectsailingfromHongKongtoS
4、anFrancisco.3.WehaveadirectsailingfromHongKongtoSanFrancisco.二注意词语所放的位置：例如：1.Weshallbeabletosupply10casesoftheitemonly.2.Weshallbeabletosupply10casesonlyoftheitem.前者则有两种商品以上的含义。三注意句子的构造：例如：1.Wesentyou5samplesyesterdayofthegoodswhichyourequestedinyourletterofMay20byair.2.Wesentyou,byair,5samplesofthe
5、goodswhichyourequestedinyourletterofMay20.五、Conciseness简洁一避免废话连篇：例如：1.Wewishtoacknowledgereceiptofyourletter.可改为：Weappreciateyourletter.2.Enclosedherewithpleasefindtwocopiesof.可改为:Weenclosetwocopiesof.二避免不必要的重复：三短句、单词的运用：Enclosedherewith-enclosedatthistime-nowduetothefactthat-becauseadraftintheamoun
6、tof$1000-adraftfor$1000六、Concreteness详细七、Correctness正确-商务函电基本格式20May2000DateLine日期)Kee&Co.,Ltd34RegentStreetLondon,UKInsideAddress收信人地址DearSirs:Salutation称呼WehaveobtainedyournameandaddressfromDee&Co.Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelationswithus.Wehavebeenimpo
7、rtersofshoesformanyyears.Atpresent,weareinterestedinextendingourrangeandwouldappreciateyourcataloguesandquotations.Ifyourpricesarecompetitivewewouldexpecttoplacevolumeordersonyou.Welookforwardtoyourearlyreply.Body信文YoursfaithfullyComplimentaryClose客套结束语TonySmithSignatureBlock签名栏Enc.EnclosureNotation附件讲明