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1、 Confidential Company Name Business Plan _ Confidentiality This business plan is the property of the Company and is considered to be strictly confidential. It contains information intended only for the person to whom it is transmitted. With receipt of this plan, recipient acknowledges and agrees tha
2、t: i) in the event recipient does not wish to pursue this matter, this document will be returned, at the address listed above as soon as possible; ii) the recipient will not copy, fax, reproduce, divulge, or distribute this confidential plan, in whole or in part, without the expressed written consen
3、t of the Company; iii) all of the information herein will be treated as confidential material with no less care than that afforded to your own company confidential material. This Business Plan contains forward-looking statements which involve risks and uncertainties. The Companys actual results coul
4、d differ materially from those anticipated in these forward-looking statements as a result of certain factors, including those set forth under Risk Factors and elsewhere in this Business Plan. _ Confidential and Proprietary 1 / 16 Company Name Business Plan _ Table of Contents EXECUTIVE SUMMARY . 3
5、MISSION STATEMENT . 4 INDUSTRY AND MARKETPLACE ANALYSIS . 5 DIM . 5 ESCRIPTION OF THE NDUSTRY AND ARKET CMS . 5 USTOMERS AND ARKET EGMENTATION C . 5OMPETITION TBO . 6 HE USINESS PPORTUNITY THE INNOVATION PRODUCT OR SERVICE DESCRIPTION . 7 OP . 7 VERVIEW OF THE RODUCT OR SERVICE PB . 7 RODUCT ENEFITS
6、 T . 7ECHNOLOGY PC . 7 RODUCT OMPARISON FPR . 7 UTURE RODUCT OADMAP THE BUSINESS STRATEGY . 8 TBS . 8 HE USINESS TRATEGY MDB . 8 ETHODS OF OING USINESS FO . 8 UTURE PPORTUNITIES MARKETING AND SALES . 9 MR . 9 ARKET ESEARCH MP . 9 ARKETING LAN TM . 9 ARGET ARKETS RESEARCH AND DEVELOPMENT . 10 OPERATI
7、ON / MANUFACTURING . 11 MANAGEMENT AND OWNERSHIP . 12 FUNDS REQUIRED AND THEIR USES . 13 FINANCES. 14 A . 14SSUMPTIONS SF . 14 ALES ORECAST OE . 14 PERATING XPENSES P&L . 14 ROFIT OSS CF . 14 ASH LOW NPVBEP . 14 AND REAK VEN OINTBIBLIOGRAPHY.15 APPENDICES . 15 _ Confidential and Proprietary 2 / 16 C
8、ompany Name Business Plan _ Executive Summary (2-3 pages) The purpose of this section is to provide a short introduction to the company and clearly define the unique competencies of the company, which will ensure its success. This section should include the following: A summary of the mission statem
9、ent & the vision. Company background (if relevant) including date of establishment, financial and marketing achievements etc. Industry and Market Summary. The Business Opportunity. A summary of the Innovation. Business Strategy summary. Marketing and Sales. Research and Development. Operations/ Manu
10、facturing. Management and Ownership. Funds Required. Financial Summary. _ Confidential and Proprietary 3 / 16 Company Name Business Plan _ Mission Statement (1-3 page) The purpose of this section is to provide the mission and vision of the company. This section should include: Who we are What we do
11、(product/service) How we do it (technology) For whom we do it (customer segment, needs) Vision Company background (if relevant) including date of establishment, financial and marketing achievements, etc. _ Confidential and Proprietary 4 / 16 Company Name Business Plan _ Industry and Marketplace Anal
12、ysis (4-6 pages) The purpose of this section is to provide the investor with background on the industry and its growth potential. Description of the Industry and Market This section should include the following: Description of the industry Industry size today (in $ and or units), Forecasted industry
13、 size in 3-5 years What are the major drivers for growth? For example, are products becoming more affordable, easier-to-use, faster, greater performance? Is there increased awareness about the industry that might be driving growth? Is positive user experience driving growth? What trends are emerging
14、 in the industry? For example, are there standards in the industry? Are there new technologies coming out? Are big companies becoming interested in the industry? Is there a tendency towards consolidation? Where is the market heading? Industrys value chain (a diagram is recommended) Customers and Mar
15、ket Segmentation How is the market segmented? By price, application, etc.? What is the size, the growth rate and the needs of the targeted market segment? Who are your immediate customers, who are the end users? Competition The purpose of this section is to present factors that influence competition
16、 in your industry, to present who your main competitors (or competitors groups) are and your strengths / weaknesses vis-a-vis each competitor (or group). What are the crucial competitive factors in your industry? Price, reliability, compliance with standards, installed base, time-to-market, technolo
17、gical innovation, availability of customer support? Who are the main competitors groups? Provide a short description of each group, the differentiating aspects of their products, corporate resources, market positioning, etc. Who are their customers? Include a summary table that compares the competin
18、g solutions and your proposed solution. _ Confidential and Proprietary 5 / 16 Company Name Business Plan _ The Business Opportunity The purpose of this section is to explain the market need for the product / service. The idea is to show what is lacking in the industry and the business benefits that
19、will be gained by resolving these issues. Note that these issues should correspond with the problems that your new product will resolve. This section should include the following: What are the key needs of the customers in the target segment? What are the challenges that the industry is facing (that
20、 the new innovation responds to)? For example, are products unreliable, highly fallible, incompatible, require long training periods, provide poor performance, expensive, not broadly available? What will be the business results for users if these challenges are overcome? For example, greater product
21、ivity, lower costs, shorter time-to-market What will be the business results for users in $ / % terms? For example, costs will be cut by $x, productivity will be increased by x%. Who has the most to gain for these improved business benefits? Who is hurting the most from the fact that the industry ha
22、s not yet overcome the challenges described above? Who will be willing to pay for the improved business benefits? What is the revenue opportunity? _ Confidential and Proprietary 6 / 16 Company Name Business Plan _ The Innovation Product or Service Description (3 5 pages) The purpose of this section
23、is to present the new product or service and show how it will overcome the challenges presented above. Overview of the Product or Service What is the new product / service which the company is proposing? What stage of development is it in? What is the quantum leap that makes your solution superior P
24、roduct Benefits What are the benefits of the new product / service to the different markets? How does it resolve the challenges described above? Who will reap these benefits? Technology On which technology is the product/service based? Is this technology unique? How central is the technology to the
25、product? What is its expected life cycle and future generations? Is it patented? Are there substitute technologies? Product Comparison Conduct a comparative analysis of your product and resources vs. the competing solutions. This should include comparison of track record and reputation, market penet
26、ration, technological capabilities, strengths and weaknesses of each product, target markets, ability to meet customer requirements, feature comparison, price comparison, etc. (presenting in a table is recommended) Future Product Roadmap What is the future product roadmap? What additional products m
27、ight the company develop in the future? _ Confidential and Proprietary 7 / 16 Company Name Business Plan _ The Business Strategy (3-5 pages) The Business Strategy SWOT analysis Porters Model - 5 competitive Forces You should discuss your competitive advantage, how is it achieved, what are the resour
28、ces that you have or willing to develop in order to achieve sustainable competitive advantage. What will the company sell and to whom? How is it going to make money? Which stages of the value-added chain does the firm occupy? Who are its suppliers, who are its immediate customers, what marketing cha
29、nnels does the firm use? How does the production, marketing and after-sales servicing? How do you chose your gereic strategy? How is the firm going to position itself in the industry: niche player, differentiator or cost leader? Methods of Doing Business What are the revenue streams? Future Opportun
30、ities What are the plans for the future? Market expansions, new products, new directions. _ Confidential and Proprietary 8 / 16 Company Name Business Plan _ Marketing and Sales (4-5 pages) The purpose of this section is to define the marketing strategy: the specific market segments the company will be operating in and