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1、奥维云网（AVC）呈送2022年5月20222022年年Q1Q1中国厨余垃圾处理器市场中国厨余垃圾处理器市场总结报告总结报告www.avc-整体规模：整体规模：Q1Q1线线上销量上销量2.82.8万台，零售额万台，零售额58795879万元万元20212021- -2022Q12022Q1厨余垃圾处理器线上市场规模及均价表现厨余垃圾处理器线上市场规模及均价表现数据来源：奥维云网（AVC）线上监测数据-2-308484710473992276616626 15544 9498 17223 5879 2148 2214 2016 2328 2125 135014501550165017501850
2、19502050215022502350010000200003000040000500006000070000800002021Q12021Q22021Q32021Q42022Q1销售量（台）销售额（万元）均价（元）品牌数量品牌数量106106个个机型数量机型数量325325个个www.avc-品牌竞争格局：贝克巴斯品牌竞争格局：贝克巴斯、复旦申花量价齐升，唯斯特姆均价上涨明显、复旦申花量价齐升，唯斯特姆均价上涨明显贝克巴斯，36.4%，9.2%，2015，2.3%爱适易，10.1%，-10.4%，4004，10.1%余库，8.1%，7.4%，2768，-5.8%复旦申花，7.8%，2.0%
3、，3406，4.8%海尔，7.2%，1.5%，2009，-0.5%唯斯特姆，5.2%，-1.0%，3089，42.5%贝尔通，2.7%，-2.3%，2075，-1.5%倍邦，2.4%，0.4%，1458，-1.9%勒科斯，1.8%，-3.4%，2560，-19.8%霍尼韦尔，1.4%，-0.2%，2004，-4.3%-25.0%-15.0%-5.0%5.0%15.0%25.0%35.0%45.0%-12.0%-7.0%-2.0%3.0%8.0%价涨量跌价涨量跌（份额下降、均价增长）（份额下降、均价增长）量价齐升量价齐升（份额、均价增长）（份额、均价增长）量价齐降量价齐降（份额、均价下降）（份额
4、、均价下降）以价换量以价换量（份额增长、均价下降份额增长、均价下降）图例：品牌，零售额份额，零售额份额增减，均价（元），均价增幅2022Q12022Q1垃圾处理器垃圾处理器线上线上市场市场TOPTOP品牌竞争关系品牌竞争关系行业整体，-1.1%数据来源：奥维云网（AVC）线上监测数据-3-www.avc-结构表现结构表现- -价格段：价格段：14991499元以下需求回升，关注元以下需求回升，关注20002000- -24992499元价格段零元价格段零售额份额上升售额份额上升数据来源：奥维云网（AVC）线上监测数据-4-4.0%10.0%25.0%16.0%14.0%8.0%13.0%4.0
5、%2.0%4.0%1000-1000-14991500-19992000-24992500-29993000-34993500-39994000-49995000-59996000+2021Q12021Q22021Q32021Q42022Q112.0%16.0%30.0%16.0%11.0%5.0%7.0%2.0%1.0%1.0%1000-1000-14991500-19992000-24992500-29993000-34993500-39994000-49995000-59996000+2021Q12021Q22021Q32021Q42022Q120212021- -2022Q12022Q
6、1垃圾处理器线上市场垃圾处理器线上市场零售量零售量份额变化份额变化20212021- -2022Q12022Q1垃圾处理器线上市场垃圾处理器线上市场零售额零售额份额变化份额变化www.avc-品牌价格段布局：头部品牌集中腰部价位段，长尾品牌集中低端价位段品牌价格段布局：头部品牌集中腰部价位段，长尾品牌集中低端价位段品牌品牌a.1000a.1000- -b.1000b.1000- -14991499c.1500c.1500- -19991999d.2000d.2000- -24992499e.2500e.2500- -29992999f.3000f.3000- -34993499g.3500g.
7、3500- -39993999h.4000h.4000- -49994999i.5000i.5000- -59995999j.6000+j.6000+总计总计贝克巴斯1.0%2.5%16.4%7.7%3.4%1.5%2.3%0.6%0.8%0.1%36.4%爱适易0.0%0.0%0.2%0.3%0.9%1.5%2.8%1.1%0.4%2.8%10.1%余库0.0%0.0%0.1%1.9%3.6%0.3%2.1%0.0%0.0%0.0%8.1%复旦申花0.0%0.0%0.0%0.1%1.3%2.4%4.0%0.0%0.0%0.0%7.8%海尔0.2%1.0%1.8%2.1%1.7%0.3%0.1
8、%0.0%0.0%0.0%7.2%唯斯特姆0.0%0.1%0.3%1.1%0.7%0.3%1.5%0.3%0.0%0.9%5.2%贝尔通0.0%0.0%1.7%1.0%0.0%0.0%0.0%0.0%0.0%0.0%2.7%倍邦0.0%1.7%0.4%0.3%0.0%0.0%0.0%0.0%0.0%0.0%2.4%勒科斯0.0%0.0%0.4%0.5%0.1%0.5%0.1%0.2%0.0%0.0%1.8%霍尼韦尔0.0%0.1%0.8%0.1%0.3%0.0%0.1%0.0%0.0%0.0%1.4%欧琳0.0%0.4%0.3%0.2%0.1%0.0%0.0%0.0%0.0%0.0%1.1%永
9、尔佳0.0%0.0%0.0%0.0%0.0%0.0%0.1%0.5%0.3%0.0%1.0%杜邦0.0%0.0%0.0%0.0%0.0%0.0%0.3%0.3%0.1%0.2%0.8%美的0.1%0.3%0.1%0.1%0.2%0.1%0.0%0.0%0.0%0.0%0.8%康洛克0.0%0.0%0.5%0.0%0.2%0.0%0.0%0.0%0.0%0.0%0.7%品牌品牌a.1000a.1000- -b.1000b.1000- -14991499c.1500c.1500- -19991999d.2000d.2000- -24992499e.2500e.2500- -29992999f.30
10、00f.3000- -34993499g.3500g.3500- -39993999h.4000h.4000- -49994999i.5000i.5000- -59995999j.6000+j.6000+总计总计贝克巴斯2.3%4.5%19.3%7.5%2.6%1.0%1.3%0.3%0.4%0.0%39.2%海尔0.5%1.7%2.1%1.9%1.3%0.2%0.1%0.0%0.0%0.0%7.8%余库0.0%0.0%0.1%2.0%2.9%0.2%1.2%0.0%0.0%0.0%6.4%爱适易0.0%0.0%0.2%0.3%0.7%1.0%1.6%0.5%0.2%0.9%5.5%复旦申花0
11、.0%0.0%0.0%0.1%0.9%1.7%2.3%0.0%0.0%0.0%5.0%唯斯特姆0.0%0.1%0.4%1.1%0.6%0.2%0.9%0.1%0.0%0.3%3.7%倍邦0.0%2.8%0.4%0.3%0.0%0.0%0.0%0.0%0.0%0.0%3.6%贝尔通0.0%0.0%1.9%0.9%0.0%0.0%0.0%0.0%0.0%0.0%2.8%净邦2.2%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%2.2%霍尼韦尔0.0%0.2%0.9%0.0%0.3%0.0%0.0%0.0%0.0%0.0%1.5%汉斯地贝1.3%0.2%0.0%0.0%0.
12、0%0.0%0.0%0.0%0.0%0.0%1.5%勒科斯0.0%0.0%0.5%0.4%0.0%0.3%0.1%0.1%0.0%0.0%1.5%欧琳0.1%0.7%0.4%0.2%0.1%0.0%0.0%0.0%0.0%0.0%1.4%华巴0.0%1.3%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%1.3%欧克森0.8%0.3%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%1.1%2022Q12022Q1厨余垃圾处理器线上市场厨余垃圾处理器线上市场零售量零售量TOP15TOP15品牌竞争布局品牌竞争布局2022Q12022Q1厨余垃圾处理器线上市场厨余垃
13、圾处理器线上市场零售额零售额TOP15TOP15品牌竞争布局品牌竞争布局数据来源：奥维云网（AVC）线上监测数据-5-www.avc-结构表现结构表现- -容量：容量：1.4L1.4L产品需求最大，关注产品需求最大，关注1.45L1.45L需求大幅上升需求大幅上升4%4%3%3%2%2%3%3%1%1%17%17%14%14%14%14%13%13%10%10%6%6%4%4%3%3%3%3%3%3%18%18%15%15%12%12%8%8%11%11%12%12%10%10%11%11%5%5%9%9%21%21%24%24%31%31%27%27%34%34%4%4%5%5%8%8%11
14、%11%11%11%5%5%5%5%6%6%2%2%9%9%6%6%11%11%6%6%12%12%12%12%6%6%7%7%5%5%14%14%10%10%2021Q12021Q22021Q32021Q42022Q10.98L1.0L1.1L1.2L1.3L1.4L1.42L1.45L1.5L1.8L其他20212021- -2022Q12022Q1线上市场分容积线上市场分容积零售量零售量份额变化份额变化20212021- -2022Q12022Q1线上市场分容积线上市场分容积零售额零售额份额变化份额变化数据来源：奥维云网（AVC）线上监测数据-6-4%4%2%2%2%2%3%3%1%1%
15、17%17%16%16%12%12%12%12%9%9%8%8%6%6%4%4%5%5%4%4%17%17%14%14%12%12%8%8%10%10%10%10%9%9%11%11%5%5%9%9%18%18%21%21%28%28%22%22%32%32%5%5%6%6%9%9%9%9%10%10%5%5%4%4%5%5%2%2%14%14%7%7%9%9%6%6%12%12%10%10%9%9%12%12%9%9%20%20%16%16%2021Q12021Q22021Q32021Q42022Q10.98L1.0L1.1L1.2L1.3L1.4L1.42L1.45L1.5L1.8L其他w
16、ww.avc-品牌容量布局：头部品牌产品大容量布局明显品牌容量布局：头部品牌产品大容量布局明显品牌品牌0.98L0.98L1L1L1.1L1.1L1.2L1.2L1.3L1.3L1.4L1.4L1.5L1.5L1.8L1.8L其他其他总计总计贝克巴斯0.0%5.4%0.0%1.4%0.2%27.0%2.5%2.4%0.3%39.2%海尔0.0%0.0%0.0%1.1%6.2%0.0%0.0%0.0%0.5%7.8%余库0.0%0.0%0.0%0.0%0.1%0.1%4.1%2.2%0.0%6.4%爱适易1.0%3.2%0.8%0.5%0.0%0.0%0.0%0.0%0.0%5.5%复旦申花0.
17、0%0.0%0.0%0.0%0.0%0.0%0.0%4.9%0.1%5.0%唯斯特姆0.0%0.0%0.0%0.0%1.9%1.7%0.0%0.0%0.0%3.7%倍邦0.0%0.0%0.0%3.6%0.0%0.0%0.0%0.0%0.0%3.6%贝尔通0.0%0.0%0.0%0.0%0.0%2.8%0.0%0.0%0.0%2.8%净邦0.0%1.8%0.0%0.0%0.0%0.0%0.0%0.0%0.4%2.2%霍尼韦尔0.0%0.0%0.3%1.2%0.0%0.0%0.0%0.0%0.0%1.5%汉斯地贝0.0%0.0%0.0%0.0%0.0%0.2%0.0%0.0%1.3%1.5%勒科斯
18、0.0%0.0%0.0%0.1%0.0%0.0%1.4%0.0%0.0%1.5%欧琳0.0%0.0%0.1%0.1%0.1%1.2%0.0%0.0%0.0%1.4%华巴0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%1.3%1.3%欧克森0.0%0.0%0.0%0.0%0.0%1.1%0.0%0.0%0.0%1.1%2022Q12022Q1厨余垃圾处理器线上市场厨余垃圾处理器线上市场零售量零售量TOP15TOP15品牌容量布局品牌容量布局2022Q12022Q1厨余垃圾处理器线上市场厨余垃圾处理器线上市场零售额零售额TOP15TOP15品牌容量布局品牌容量布局数据来源：奥维云网
19、（AVC）线上监测数据-7-品牌品牌0.98L0.98L1L1L1.1L1.1L1.2L1.2L1.3L1.3L1.4L1.4L1.5L1.5L1.8L1.8L其他其他总计总计贝克巴斯0.0%3.3%0.0%2.1%0.1%25.1%1.8%3.6%0.3%36.4%爱适易1.2%5.5%2.6%0.8%0.0%0.0%0.0%0.0%0.0%10.1%余库0.0%0.0%0.0%0.0%0.1%0.1%4.6%3.4%0.0%8.1%复旦申花0.0%0.0%0.0%0.0%0.0%0.0%0.0%7.7%0.1%7.8%海尔0.0%0.0%0.0%1.1%5.8%0.0%0.0%0.0%0.
20、3%7.2%唯斯特姆0.0%0.0%0.0%0.0%2.3%2.9%0.0%0.0%0.0%5.2%贝尔通0.0%0.0%0.0%0.0%0.0%2.7%0.0%0.0%0.0%2.7%倍邦0.0%0.0%0.0%2.4%0.0%0.0%0.0%0.0%0.0%2.4%勒科斯0.0%0.0%0.0%0.1%0.0%0.0%1.7%0.0%0.0%1.8%霍尼韦尔0.0%0.0%0.2%1.2%0.0%0.0%0.0%0.0%0.0%1.4%欧琳0.0%0.0%0.1%0.1%0.0%0.9%0.0%0.0%0.0%1.1%永尔佳0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%1
21、.0%1.0%杜邦0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.8%0.8%美的0.2%0.0%0.3%0.4%0.0%0.0%0.0%0.0%0.0%0.8%康洛克0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.7%0.7%www.avc-结构表现结构表现- -功能类型：直流电机、无线开关占据绝大部分市场功能类型：直流电机、无线开关占据绝大部分市场20212021- -2022Q12022Q1线上市场分电机类型线上市场分电机类型零售量零售量份额变化份额变化20212021- -2022Q12022Q1线上市场分电机类型线上市场分电机类型零售额零售额份
22、额变化份额变化数据来源：奥维云网（AVC）线上监测数据-8-12%12%9%13%6%88%88%91%87%94%2021Q12021Q22021Q32021Q42022Q1交流电机直流电机21%20%13%19%11%79%80%87%81%89%2021Q12021Q22021Q32021Q42022Q1交流电机直流电机20212021- -2022Q12022Q1线上市场分开关类型线上市场分开关类型零售量零售量份额变化份额变化20212021- -2022Q12022Q1线上市场分开关类型线上市场分开关类型零售额零售额份额变化份额变化24%24%14%21%16%76%76%85%79
23、%84%2021Q12021Q22021Q32021Q42022Q1空气开关无线开关27%26%15%23%15%73%74%85%77%85%2021Q12021Q22021Q32021Q42022Q1空气开关无线开关www.avc-畅销榜畅销榜TOP10TOP10机型机型数据来源：奥维云网（AVC）线上监测数据-9-品牌品牌机型机型电机类型电机类型开关类型开关类型研磨等级研磨等级容积容积均价（元）均价（元）量市占量市占排名排名贝克巴斯E70直流电机无线开关四级研磨1.42L1983 12.1%1贝克巴斯E60直流电机无线开关四级研磨1.4L1945 10.2%2余库S6直流电机无线开关其他
24、1.5L2457 3.9%3复旦申花F1直流电机无线开关其他1.8L3545 3.8%4贝克巴斯E40直流电机无线开关二级研磨1L1410 3.5%5爱适易E100交流电机空气开关二级研磨1L3809 2.9%6贝尔通BRT700A直流电机无线开关其他1.45L2078 2.7%7贝克巴斯E50直流电机无线开关四级研磨1.4L2052 2.7%8贝克巴斯E6直流电机空气开关四级研磨1.5L1490 2.6%9余库S9直流电机无线开关其他1.8L3431 2.2%10品牌品牌机型机型电机类型电机类型开关类型开关类型研磨等级研磨等级容积容积均价（元）均价（元）额市占额市占排名排名贝克巴斯E70直流
25、电机无线开关四级研磨1.42L1983 11.3%1贝克巴斯E60直流电机无线开关四级研磨1.4L1945 9.4%2复旦申花F1直流电机无线开关其他1.8L3545 6.3%3爱适易E100交流电机空气开关二级研磨1L3809 5.1%4余库S6直流电机无线开关其他1.5L2457 4.5%5余库S9直流电机无线开关其他1.8L3431 3.3%6贝尔通BRT700A直流电机无线开关其他1.45L2078 2.6%7爱适易E200交流电机空气开关三级研磨1.1L6703 2.5%8贝克巴斯E50直流电机无线开关四级研磨1.4L2052 2.5%9贝克巴斯S680直流电机无线开关其他1.8L3
26、108 2.4%102022Q12022Q1线上市场线上市场零售量零售量畅销榜畅销榜TOP10TOP10产品产品2022Q12022Q1线上市场线上市场零售额零售额畅销榜畅销榜TOP10TOP10产品产品www.avc-食材预处理中心配套产品：消毒砧板+果蔬清洗机+破壁机+厨师机集成烹饪中心配套产品：油烟机+燃气灶/集成灶+蒸箱+烤箱+微波炉+复合机+饭煲+压力锅集成洗净中心配套产品：洗碗机+垃圾处理器+水槽+小厨宝+净水器厨房存储中心配套产品：冰箱+米箱+冰箱除味净化器+消毒柜120亿+1100亿+400亿+1000亿+厨房功能区细分机会点：集成洗净中心将迎来集中爆发的元年机会点：集成洗净中心将迎来集中爆发的元年数据来源：奥维云网（AVC）研究整理-10-www.avc-机会点：机会点：集成洗碗机为垃圾处理器的声量和需求带来利好集成洗碗机为垃圾处理器的声量和需求带来利好-11-垃圾处理器：集成洗碗机配套产品之一垃圾处理器：集成洗碗机配套产品之一数据来源：奥维云网（AVC）研究整理